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WORLD IA DAY 2017 @CWODTKE
MONTERREY
01
WORLD IA DAY 2016
01
WORLD IA DAY 2016
CHRISTINA
WODTKE
@cwodtke
WORLD IA DAY 2017 @CWODTKE
MAKING THE COMPLEX CLEAR
THE HOT STUDIO MOTTO
WORLD IA DAY 2017 @CWODTKE
EXPLORE DAVE GRAY'S 15149
PHOTOS ON FLICKR!
WORLD IA DAY 2017 @CWODTKE
46,604 PHOTOS
JOINED 2004
WORLD IA DAY 2017 @CWODTKE
RESPOND TO YOUR 94 FRIEND
REQUESTS
WORLD IA DAY 2017 @CWODTKE
140 RECEIVED INVITATIONS
2,805 - YOUR CONNECTIONS
WORLD IA DAY 2017 @CWODTKE
A SECOND INFORMATION
TSUNAMI!
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKEDAN ROAM
WORLD IA DAY 2017
MODEL EVERYTHING!
Five SIX models for making sense
WORLD IA DAY 2017 @CWODTKE
SCOTT
BERNATINO
01
WORLD IA DAY 2017
MAPS,
MODELS,
CANVASES
WORLD IA DAY 2017 @CWODTKE
“VISUAL MODELS ARE ALL
ABOUT MEANING THROUGH
SPATIAL ARRANGEMENT”
- STEPHEN P ANDERSON
01
WORLD IA DAY 2017
DAVE GRAY
ILLUSTRATION MODEL
WORLD IA DAY 2017
MIND MAPS
Gather your Thoughts
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
I FEEL LIKE DRAWING SLOWS ME
DOWN TO GIVE ME THINKING
TIME.
-ANDREW REID
WORLD IA DAY 2017 @CWODTKE
ANDREW REID,
GAME DESIGNER
MIND MAPS FOR
GAME DESIGN
01
WORLD IA DAY 2017
HEADER OF
THIS PAGE
From Rolf Faste’s MindMapping article
The basic principles of mind mapping are:
1 Create a Center Statement.
2 Develop ideas radially outward.
3 Capture ideas quickly.
4 Use lines to show connections.
5 Create train-of-thought structures.
6 Follow an idea as far as it will go.
7 Work from the known to the unknown.
8 Return to the center when ideas are
exhausted.
9 Increase density to create richness.
10 Avoid being judgmental.
11 Have fun with the form.
WORLD IA DAY 2017 @CWODTKE
FROM
MINDTOOLS.COM
WORLD IA DAY 2017
CONCEPT MAPS
Clarify Your Understanding
01
WORLD IA DAY 2017
HEADER OF
THIS PAGE
From Hugh Dubberly’s Creating Concept
Maps
List terms
Edit the list
Define the remaining terms
Create a matrix showing the relations of terms
Rank the terms
Decide on main branches or write framing
sentences
Fill in the rest of the structure
Revise
Apply typography to reinforce structure
Revise
DIAGRAM BY DAN BROWN
WORLD IA DAY 2017 @CWODTKE
HTTP://ARCHITECTURE.31BIO.ORG/INFORMATION-ARCHITECTURE-
CONCEPT-MODEL/
WORLD IA DAY 2017 @CWODTKE
DUBBERLY DESIGN OFFICE
WORLD IA DAY 2017
SYSTEM MODELS
Map the System
WORLD IA DAY 2017 @CWODTKE
MICROWAVE SYSTEM MODEL
HTTP://SCE.UHCL.EDU/WHITETA/SDP/CREATESYSTEMMODEL.H
TML
WORLD IA DAY 2017 @CWODTKE
BBC WEATHER
SITEMAP HTTP://WWW.BBC.CO.UK/BLOGS/BBCINTER
NET/2011/11/BBC_WEATHER_DESIGN_REFRESH.HTM
L
WORLD IA DAY 2017 @CWODTKE FROM STONE LIBRANDE’S ONE PAGE
DESIGNS
WORLD IA DAY 2017
MENTAL MODELS
Understand the Customer’s
Point of View
01
WORLD IA DAY 2017
CENTER FOR RESEARCH ON ENVIRONMENTAL
DECISIONS
HTTP://GUIDE.CRED.COLUMBIA.EDU/GUIDE/SEC1.
HTML
A mental model represents a
person’s thought process for how
something works (i.e., A person’s
understanding of the surrounding
world). Mental models, which are
based on often-incomplete facts,
past experiences, and even intuitive
perceptions, help shape actions and
behavior, influence what people pay
attention to in complicated
situations, and define how people
approach and solve problems.
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
Mental Model,
organized by task
Company OR
Competitor Offerings
WORLD IA DAY 2017 @CWODTKE
Cat Mental Model,
organized by task
WORLD IA DAY 2017
CONCEPT MODELS
Visual Explanations
01
WORLD IA DAY 2017
SUNNI BROWN
DOODLE
REVOLUTION
WORLD IA DAY 2017 @CWODTKE
ELEMENTS & RELATIONSHIPS
(Systems, a la Brown)
WORLD IA DAY 2017 @CWODTKEDAVE GREY
WORLD IA DAY 2017 @CWODTKE
CHRIS CRAWFORD EXPLAINS DIFFERENT KINDS OF PLAY
HTTP://WWW.SCOTTKIM.COM.PREVIEWC40.CARRIERZONE.COM/THINKINGGAMES/WHATISAPUZZLE/INDEX.HTML
HTTP://WWW.ERASMATAZZ.COM/LIBRARY/THE-JOURNAL-OF-COMPUTER/JCGD-VOLUME-4/MY-DEFINITION-OF-
GAME.HTML
WORLD IA DAY 2017 @CWODTKEDON NORMAN, DRAWN BY ME.
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKEDAN ROAM
WORLD IA DAY 2017 @CWODTKE
DRAWN BY ME, @CWODTKE
WORLD IA DAY 2017 @CWODTKE
PROCESSES
WORLD IA DAY 2017 @CWODTKE
TODAY TEAM EXPLAINS THEIR OFFERING
WORLD IA DAY 2017 @CWODTKE
BARTNET DOESN’T EXPLAIN THEIR OFFERING- ALWAYS TEST CONCEPT MODELS
WORLD IA DAY 2017 @CWODTKE
INNOENERGY OFFERING
ELEMENTS
WORLD IA DAY 2017 @CWODTKEINNOENERGY PROCESS
01
WORLD IA DAY 2017EAMES EXPLAIN DESIGN
“What the [design]
diagram shows is the
overlap of concerns
among three different
entities. The first
represents the area of
interest to the
designer. The second
represents the areas
of interest to the
client. The third is
the area of interest to
society as a whole.
Charles and Ray’s
point is that it is in
the area where all
three overlap that the
designer can work
with enthusiasm and
conviction . . .
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKEANDREW REID
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
HOW TO POACH AN
EGG, BY
@CWODTKE
WORLD IA DAY 2017 @CWODTKE
COMPARISONS
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
DIFFERENT
SERVICES SUCK IN
THEIR OWN
SPECIAL WAY.
HTTPS://MEDIUM.COM/@
CWODTKE/A-THEORY-
OF-FORM-FOR-DIGITAL-
PRODUCTS-
F5F605ADAE84#.51IE4D1
VQ
WORLD IA DAY 2017 @CWODTKE
UNCOVERING THE SECRETS OF MAMMOTH ISLAND
WORLD IA DAY 2017 @CWODTKE
UNDERSTANDING
COMICS
SCOTT MCCLOUD
01
WORLD IA DAY 2017
2x2’s are ALL about
comparisons!
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
DRAWING IDEAS
WORLD IA DAY 2017 @CWODTKE
CONCEPT MODELS
FOR WORK
01
WORLD IA DAY 2017
FOR THINKING
Kitten Farming concept by Daniel
Cook, CCO of Spryfox
WORLD IA DAY 2017 @CWODTKE
ROBIN
HUNICKE
01
WORLD IA DAY 2017
FOR
COMMUNICATING
Conceptual Blueprint by
Andrew Hinton of The
Understanding Group
WORLD IA DAY 2017 @CWODTKE
STONE
LIBRANDE
WORLD IA DAY 2017 @CWODTKE
STONE
LIBRANDE
WORLD IA DAY 2017 @CWODTKE
HOW FANCY SHOULD THEY BE?
WORLD IA DAY 2017 @CWODTKESTEPHEN P ANDERSON
WORLD IA DAY 2017 @CWODTKE BILL VERPLANK
01
WORLD IA DAY 2017
A simple model you
can draw on a
whiteboard becomes
a meme.
Is this why Lean
Startup is huge?
01
WORLD IA DAY 2017
Determine the GOAL: how will the model be used, by whom?
What is the job of the model? To change minds, explain a
concept, simplify complexity?
INVENTORY THE CONCEPTS: brainstorm many parts of
your concept. Keep adding more in the margins as you go.
INSPECT THE CONCEPTS: are there many concepts hiding
in one? Do you really understand each idea?
Determine the RELATIONSHIPS: how do the concepts
interact?
 Decision point: do i understand the ideas and what i’m
trying to communicate?
Test: ask yourself if the model “feels” right.
If yes, then continue.
ITERATE with words and pictures: talk to yourself and draw
it out!
EVALUATE with yourself/the client: keep making sure the
drawings match the ideas you wish to communicate. Don’t
punk out early! Rest if you need to!
 Decision point: does my audience understand the ideas
and what i’m trying to communicate?
Test: can my audience answer key questions with the model?
If yes, then continue.
REFINE: use color, type, line weight, and labels to make sure
you are communicating clearly.
01
WORLD IA DAY 2017DAVE GRAY
WHAT SHOULD I
DRAW?
Consider the elements
01
WORLD IA DAY 2017
DAVE GRAY | HTTP://WWW.XPLANER.COM/VISUAL-THINKING-
SCHOOL/
WHAT SHOULD I
DRAW?
Consider the purpose
WORLD IA DAY 2017 @CWODTKE
PARTICIPATORY
CONCEPT MAPS?!?
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKE
WORLD IA DAY 2017 @CWODTKEDAVE GRAY
WORLD IA DAY 2017 @CWODTKE
01
WORLD IA DAY 2017
MIND MAPS, to gather your
thoughts
CONCEPT MAPS, to organize
your understanding
SYSTEM MAPS, to map the
system (a tautology, but an
accurate one)
MENTAL MODELS, to
understand and communicate
your user’s understanding
CONCEPT MODELS, to
message a way to think about
a complex system
WORLD IA DAY 2017 @CWODTKE
And Canvases!
01
WORLD IA DAY 2017
Thank you.
QUESTIONS?
FOR WORKSHOPS & OTHER INQUIRES:
CHRISTINA WODTKE
@CWODTKE
CWODTKE.COM
AMELIE WODTKE
SARRAZIN

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Making the Complex Clear

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  • 15. 01 WORLD IA DAY 2017 DAVE GRAY ILLUSTRATION MODEL
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  • 20. 01 WORLD IA DAY 2017 HEADER OF THIS PAGE From Rolf Faste’s MindMapping article The basic principles of mind mapping are: 1 Create a Center Statement. 2 Develop ideas radially outward. 3 Capture ideas quickly. 4 Use lines to show connections. 5 Create train-of-thought structures. 6 Follow an idea as far as it will go. 7 Work from the known to the unknown. 8 Return to the center when ideas are exhausted. 9 Increase density to create richness. 10 Avoid being judgmental. 11 Have fun with the form.
  • 21. WORLD IA DAY 2017 @CWODTKE FROM MINDTOOLS.COM
  • 22. WORLD IA DAY 2017 CONCEPT MAPS Clarify Your Understanding
  • 23. 01 WORLD IA DAY 2017 HEADER OF THIS PAGE From Hugh Dubberly’s Creating Concept Maps List terms Edit the list Define the remaining terms Create a matrix showing the relations of terms Rank the terms Decide on main branches or write framing sentences Fill in the rest of the structure Revise Apply typography to reinforce structure Revise DIAGRAM BY DAN BROWN
  • 24. WORLD IA DAY 2017 @CWODTKE HTTP://ARCHITECTURE.31BIO.ORG/INFORMATION-ARCHITECTURE- CONCEPT-MODEL/
  • 25. WORLD IA DAY 2017 @CWODTKE DUBBERLY DESIGN OFFICE
  • 26. WORLD IA DAY 2017 SYSTEM MODELS Map the System
  • 27. WORLD IA DAY 2017 @CWODTKE MICROWAVE SYSTEM MODEL HTTP://SCE.UHCL.EDU/WHITETA/SDP/CREATESYSTEMMODEL.H TML
  • 28. WORLD IA DAY 2017 @CWODTKE BBC WEATHER SITEMAP HTTP://WWW.BBC.CO.UK/BLOGS/BBCINTER NET/2011/11/BBC_WEATHER_DESIGN_REFRESH.HTM L
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  • 31. 01 WORLD IA DAY 2017 CENTER FOR RESEARCH ON ENVIRONMENTAL DECISIONS HTTP://GUIDE.CRED.COLUMBIA.EDU/GUIDE/SEC1. HTML A mental model represents a person’s thought process for how something works (i.e., A person’s understanding of the surrounding world). Mental models, which are based on often-incomplete facts, past experiences, and even intuitive perceptions, help shape actions and behavior, influence what people pay attention to in complicated situations, and define how people approach and solve problems.
  • 32. WORLD IA DAY 2017 @CWODTKE
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  • 38. WORLD IA DAY 2017 @CWODTKE ELEMENTS & RELATIONSHIPS (Systems, a la Brown)
  • 39. WORLD IA DAY 2017 @CWODTKEDAVE GREY
  • 40. WORLD IA DAY 2017 @CWODTKE CHRIS CRAWFORD EXPLAINS DIFFERENT KINDS OF PLAY HTTP://WWW.SCOTTKIM.COM.PREVIEWC40.CARRIERZONE.COM/THINKINGGAMES/WHATISAPUZZLE/INDEX.HTML HTTP://WWW.ERASMATAZZ.COM/LIBRARY/THE-JOURNAL-OF-COMPUTER/JCGD-VOLUME-4/MY-DEFINITION-OF- GAME.HTML
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  • 43. WORLD IA DAY 2017 @CWODTKEDAN ROAM
  • 44. WORLD IA DAY 2017 @CWODTKE DRAWN BY ME, @CWODTKE
  • 45. WORLD IA DAY 2017 @CWODTKE PROCESSES
  • 46. WORLD IA DAY 2017 @CWODTKE TODAY TEAM EXPLAINS THEIR OFFERING
  • 47. WORLD IA DAY 2017 @CWODTKE BARTNET DOESN’T EXPLAIN THEIR OFFERING- ALWAYS TEST CONCEPT MODELS
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  • 49. WORLD IA DAY 2017 @CWODTKEINNOENERGY PROCESS
  • 50. 01 WORLD IA DAY 2017EAMES EXPLAIN DESIGN “What the [design] diagram shows is the overlap of concerns among three different entities. The first represents the area of interest to the designer. The second represents the areas of interest to the client. The third is the area of interest to society as a whole. Charles and Ray’s point is that it is in the area where all three overlap that the designer can work with enthusiasm and conviction . . .
  • 51. WORLD IA DAY 2017 @CWODTKE
  • 52. WORLD IA DAY 2017 @CWODTKE
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  • 55. WORLD IA DAY 2017 @CWODTKE
  • 56. WORLD IA DAY 2017 @CWODTKE
  • 57. WORLD IA DAY 2017 @CWODTKE HOW TO POACH AN EGG, BY @CWODTKE
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  • 61. WORLD IA DAY 2017 @CWODTKE UNCOVERING THE SECRETS OF MAMMOTH ISLAND
  • 62. WORLD IA DAY 2017 @CWODTKE UNDERSTANDING COMICS SCOTT MCCLOUD
  • 63. 01 WORLD IA DAY 2017 2x2’s are ALL about comparisons!
  • 64. WORLD IA DAY 2017 @CWODTKE
  • 65. WORLD IA DAY 2017 @CWODTKE
  • 66. WORLD IA DAY 2017 @CWODTKE DRAWING IDEAS
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  • 68. 01 WORLD IA DAY 2017 FOR THINKING Kitten Farming concept by Daniel Cook, CCO of Spryfox
  • 69. WORLD IA DAY 2017 @CWODTKE ROBIN HUNICKE
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  • 71. WORLD IA DAY 2017 @CWODTKE STONE LIBRANDE
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  • 73. WORLD IA DAY 2017 @CWODTKE HOW FANCY SHOULD THEY BE?
  • 74. WORLD IA DAY 2017 @CWODTKESTEPHEN P ANDERSON
  • 75. WORLD IA DAY 2017 @CWODTKE BILL VERPLANK
  • 76. 01 WORLD IA DAY 2017 A simple model you can draw on a whiteboard becomes a meme. Is this why Lean Startup is huge?
  • 77. 01 WORLD IA DAY 2017 Determine the GOAL: how will the model be used, by whom? What is the job of the model? To change minds, explain a concept, simplify complexity? INVENTORY THE CONCEPTS: brainstorm many parts of your concept. Keep adding more in the margins as you go. INSPECT THE CONCEPTS: are there many concepts hiding in one? Do you really understand each idea? Determine the RELATIONSHIPS: how do the concepts interact?  Decision point: do i understand the ideas and what i’m trying to communicate? Test: ask yourself if the model “feels” right. If yes, then continue. ITERATE with words and pictures: talk to yourself and draw it out! EVALUATE with yourself/the client: keep making sure the drawings match the ideas you wish to communicate. Don’t punk out early! Rest if you need to!  Decision point: does my audience understand the ideas and what i’m trying to communicate? Test: can my audience answer key questions with the model? If yes, then continue. REFINE: use color, type, line weight, and labels to make sure you are communicating clearly.
  • 78. 01 WORLD IA DAY 2017DAVE GRAY WHAT SHOULD I DRAW? Consider the elements
  • 79. 01 WORLD IA DAY 2017 DAVE GRAY | HTTP://WWW.XPLANER.COM/VISUAL-THINKING- SCHOOL/ WHAT SHOULD I DRAW? Consider the purpose
  • 80. WORLD IA DAY 2017 @CWODTKE PARTICIPATORY CONCEPT MAPS?!?
  • 81. WORLD IA DAY 2017 @CWODTKE
  • 82. WORLD IA DAY 2017 @CWODTKE
  • 83. WORLD IA DAY 2017 @CWODTKEDAVE GRAY
  • 84. WORLD IA DAY 2017 @CWODTKE
  • 85. 01 WORLD IA DAY 2017 MIND MAPS, to gather your thoughts CONCEPT MAPS, to organize your understanding SYSTEM MAPS, to map the system (a tautology, but an accurate one) MENTAL MODELS, to understand and communicate your user’s understanding CONCEPT MODELS, to message a way to think about a complex system
  • 86. WORLD IA DAY 2017 @CWODTKE And Canvases!
  • 87. 01 WORLD IA DAY 2017 Thank you. QUESTIONS? FOR WORKSHOPS & OTHER INQUIRES: CHRISTINA WODTKE @CWODTKE CWODTKE.COM AMELIE WODTKE SARRAZIN

Editor's Notes

  1. (1: "Water Pollution" Mindmap) I was/am making a game on the topic of water pollution and environmental health. Knowing literally nothing about the topic beforehand, I mindmapped my research as I went along. Mainly this was to gauge, roughly, areas of interest within the subject domain in the one space. I find mindmapping on paper easier than digital, because I'm usually too worried about placement, composition, scale, etc. of the text, whereas on paper it's so rough and drafted that I'm content with just drawing. Because it's also on paper and not in a digital format, I didn't feel I was committing to specific topics to cover yet: it gives me breathing space to digest the information. (3: "Engagement" Mindmap) Similar to the mindmap in (1), I was looking at the topic of Engagement, and what exactly I wanted my game to "engage" people with. If anything, by making a mindmap such as this, it helped me to comprehend the challenge of defining "engagement" for my specific needs. Had I ploughed through research and started writing, I probably would have found myself hitting brick walls very quickly. With the mindmap, I was able to connect certain terms and show where topics were connected, while realising the uphill battle with defining and implementing "engagement" effectively for my research.
  2. Act 1 Overview After the DHack prototype I kept using the same style as the game grew. I would make these diagrams and take them to meetings so we could get a good overview of the how the game was shaping up.