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Managing a complex
world.
Innovation to
commoditisation.
align to the
business
keep up with
latest trends
align to the
business
keep up with
latest trends focus on core
align to the
business
keep up with
latest trends focus on core
align to the
business good
governance
keep up with
latest trends focus on core
align to the
business good
governance
detailed
planning
keep up with
latest trends focus on core
adaptable
align to the
business good
governance
detailed
planning
keep up with
latest trends focus on core
adaptable
align to the
business good
governance
detailed
planning
flexible
keep up with
latest trends focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
cost efficient
keep up with
latest trends focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
innovative
cost efficient
keep up with
latest trends focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
SAAS
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
Web 2.0
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
Web 2.0 Web 3.0
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
Web 2.0 Web 3.0
Enterprise
2.0
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
Web 2.0 Web 3.0
Enterprise
2.0
BPEL
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
Web 2.0 Web 3.0
Enterprise
2.0
BPEL
BPMN
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
Web 2.0 Web 3.0
Enterprise
2.0
BPEL
BPMNTOGAF
innovative
cost efficient
keep up with
latest trends
show ROI
focus on core
adaptable
align to the
business good
governance
secure
detailed
planning
flexible
Utility computing
SAAS
Web 2.0 Web 3.0
Enterprise
2.0
BPEL
BPMNTOGAF
Open source
Managing a Complex World
Infamy,
Infamy ...
Printing
Ducks
Open Source
Information Tech.
Football
Chaos
Politics
Genetics
People
Participation
Freedom
Environment
Electronics
Patents
Commoditisation
Maths
Printing
Ducks
Open Source
Information Tech.
Football
Chaos
Politics
Genetics
People
Participation
Freedom
Environment
Electronics
Patents
Commoditisation
Maths
Managing a Complex World
Managing a Complex World
http://www.flickr.com/photos/vickispix/303920709
http://flickr.com/photos/angermann/54282399/
http://www.flickr.com/photos/mscolly/145052885/
Managing a Complex World
Commoditisation
Commoditisation
Impact
Commoditisation
Impact
Innovation
Commoditisation
Impact
Innovation
Why nothing is simple
Commoditisation
Impact
Innovation
Why nothing is simple
Predictions
DANGER!
Will Robinson
DANGER!
http://bancomicsans.com/home.html
45 mins
385 slides
http://www.flickr.com/photos/greencracker/960860731/
http://flickr.com/photos/angermann/54282399/
http://www.flickr.com/photos/inkytwist/364224409/
End of
DANGER!
Commoditisation
Impact
Innovation
Why nothing is simple
Predictions
change from monopolistic
to perfect competition
Yesterday’s
hot stuff
Today’s
boredom
http://www.flickr.com/photos/jm999uk/1239833037/sizes/l/
http://www.flickr.com/photos/vickispix/303920709
New ThingNew
New Thing
Leading
Edge
New
New Thing Products
Leading
Edge
New
New Thing Products
Common
Utility
Leading
Edge
New
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
1890’s
Electricity
Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm
Screenshot taken from web at http://padovacultura.padovanet.it/homepage-6.0/Oliver%20twist%204.JPG
Chicago Daily News negatives collection, DN-0003451. Courtesy of the Chicago Historical Society.
Electricity is a powerful
constitutional tonic
American Electrotherapeutic Association, 1892
http://www.scene-stealers.com/wp-content/uploads/2007/10/bride_of_frankenstein.jpg
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Harvey Hubbell
(1857-1927)
1890’s 1930’s
Electricity
National
Grid
Yesterday’s
hot stuff
Today’s
boredom
Internet
Power
CPU.
Internet
Power
CPU.
Google
Joseph A. Schumpeter
(1883 - 1950)
The fundamental impulse that
sets and keeps the capitalist
engine in motion comes from
the new consumers, goods,
the new methods of
production or transportation,
the new markets, the new
forms of industrial
organization that capitalist
enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)
The fundamental impulse that
sets and keeps the capitalist
engine in motion comes from
the new consumers, goods,
the new methods of
production or transportation,
the new markets, the new
forms of industrial
organization that capitalist
enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)
Creative
Destruction
New
Competitive
Advantage
Common
Utility
Cost of doing
business
Products
Managing a Complex World
web
Competitive
Advantage
Screenshots taken from web at http://www.strassmann.com/
http://www.flickr.com/photos/billege/266513181/
http://www.flickr.com/photos/billege/266513181/
Managing a Complex World
Competitive
Advantage
Nick Carr
As IT becomes
ubiquitous ... it
has no strategic
value
Cost of doing
business
web 1.0
Yesterday’s
hot stuff
Today’s
boredom
web 2.0
Joseph A. Schumpeter
(1883 - 1950)
Creative
Destruction
http://www.flickr.com/photos/inkytwist/364224409/
1890’s 1930’s
Electricity
National
Grid
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Internet
Power
CPU.
Google
Joseph A. Schumpeter
(1883 - 1950)
Creative
Destruction
Nick Carr
As IT becomes
ubiquitous ... it
has no strategic
value
Commoditisation
Impact
Innovation
Why nothing is simple
Predictions
Managing a Complex World
Managing a Complex World
Managing a Complex World
Managing a Complex World
+
Managing a Complex World
Managing a Complex World
Managing a Complex World
Managing a Complex World
+
http://www.flickr.com/photos/sheds/709701976/
Service
Service
Service
Service
Service
Service
App
Internal
App
Internal
Internal
Internal
Enterprise
Service
Bus
External
Internal
External
App
Internal
Enterprise
Service
Bus
External
Internal
External
App
App
Internal
External
Enterprise
Service
Bus
App
External
Internal
External
App
App
Internal
External
Enterprise
Service
Bus
App
External
Internal
External
App
App
Internal
External
Enterprise
Service
Bus
Infrastructure
De Architectura
Marcus Vitruvius
Pollio
(80-25 BC)
http://www.bl.uk/popups/science14-pop.html
Service Orientated
Architecture
Virtualisation
Software as a Service
(SaaS)
Utility computing
Grid
Computing
modified from http://www.flickr.com/photos/juanillooo/471668553/
http://www.flickr.com/photos/librarygeek/445462071
Definitions
Service Oriented
Architecture (SOA)
An architectural style for
creating and using business
processes as services.
Managing a Complex World
Virtualisation
A technique for hiding
physical characteristics of
computing resources from its
consumers.
Managing a Complex World
Grid computing
A technical architecture
consisting of a collection of
computers acting as though
they are a single computer.
Managing a Complex World
Utility computing
The packaging of computing
resources, such as
computation and storage as
a metered service.
Managing a Complex World
Software as a Service
(SaaS)
A delivery model where
vendors operate and host
services for use by customers
over the internet.
Managing a Complex World
SOA
SaaS
Utility
Grid
Virtualisation
De Architectura
Marcus Vitruvius
Pollio
(80-25 BC)
http://www.bl.uk/popups/science14-pop.html
Service Orientated
Architecture
Virtualisation
Software as a Service
(SaaS)
Utility computing
Grid
Computing
Hardware
Application
Framework
New Thing Products
Leading
Edge
New
Hardware
Application
Framework
New Thing Products
Common
Utility
Leading
Edge
New
Hardware
Application
Framework
http://www.flickr.com/photos/inkytwist/364224409/
Yesterday’s
hot stuff
Today’s
boredom
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Service
Service
Service
New
Joseph A. Schumpeter
(1883 - 1950)
Creative
Destruction
+
Managing a Complex World
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Hardware
Application
Framework
Commoditisation
Impact
Innovation
Why nothing is simple
Predictions
CommonNew
COMMODITISATION
CommonNew
New
Innovation
Innovation
?
http://www.flickr.com/photos/librarygeek/445462071
John Locke
(1632 - 1704)
It being that term
which, I think,
serves best to stand
for whatsoever is the
object of
understanding when
man thinks.
InnovationIdea
Professor Jan Fagerberg
Innovation is the
first attempt to
carry out [an idea]
into practice.
Q. the first wireless
radio?
Nikola Tesla,
1893
Q. the first useable
electric light bulb?
Sir Joseph Wilson
Swan, 1860
http://www.americanrevolution.com/BenjaminFranklinDiscoversElectricity.jpg
Thomas Francois
Dalibard,
May 1752
http://memory.loc.gov/master/mss/mwright/04/04003/0030d.jpg
Felix Du
Temple,
1874
“Whenever you prove who was
first, the harder you look you
will find someone else who was
more first”
Eliot Sivowitch
Professor Jan Fagerberg
Innovation is the
first-ish attempt
to carry out [an
idea] into practice.
InnovationIdea
InnovationIdea
Francesco Petrarca
(1304 - 1374)
Founder of the
Humanist movement
(Renaissance)
InnovationIdea
Invention
Discovery
Managing a Complex World
InnovationIdea
Invention
Discovery
InnovationIdea
Invention
Discovery
InnovationIdea
Invention
Discovery
InnovationIdea
Invention
Discovery
Idea
Invention
Discovery
CommonInnovation
1. Not a straight line
Internet
Power
CPU.
Google
Idea
Invention
DiscoveryCommo
n
Innovation
Idea
Invention
DiscoveryCommo
n
Innovation
Managing a Complex World
Idea
Invention
Discovery
CommonInnovation
2. Not just things
Idea
Invention
Discovery
Practice
3. Not everything
spreads
Idea
Invention
Discovery
Innovation
4. Acceleration
Idea
Invention
Discovery
CommonInnovation
NETWORK EFFECTS
Idea
Invention
Discovery
CommonInnovation
INTERNET
Idea
Invention
Discovery
CommonInnovation
STANDARDS
Idea
Invention
Discovery
CommonInnovation
OPEN SOURCE
5. Friend and Foe
Idea
Invention
Discovery
CommonInnovation
NON STRATEGIC COST
Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm
Managing a Complex World
Distribution
Distribution
Distribution
Distribution
Barrier to
Participation
Cost of Doing
Business
Managing a Complex World
http://www.flickr.com/photos/inkytwist/364224409/
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Hardware
Software
Framework
Service
Service
Service
New
Innovation
?
Managing a Complex World
Idea
Invention
Discovery
CommonInnovation
Idea
Invention
Discovery
CommonInnovation
Idea
Invention
Discovery
Practice
Idea
Invention
Discovery
Innovation
Idea
Invention
Discovery
CommonInnovation
NETWORK EFFECTS
Printing and
Distribution
Commoditisation
Impact
Innovation
Why nothing is simple
Predictions
Idea
Invention
Discovery
Common
Innovation
Novel
Low High
Common
http://flickr.com/photos/angermann/54282399/
Printing
Graphs
Open Source
Information Tech.
Football
Fotango
Politics
Genetics
People
Participation
Freedom
Environment
Electronics
Patents
Commoditisation
Maths
Printing
E=mc
Open Source
Information Tech.
Football
Fotango
Politics
Genetics
People
Participation
Freedom
Environment
Electronics
Patents
Commoditisation
Maths
2
http://www.flickr.com/photos/greencracker/960860731/
http://flickr.com/photos/angermann/54282399/
Managing a Complex World
http://www.flickr.com/photos/librarygeek/445462071
Activity
A process, sub-process or
result thereof, including any
product or service consumed
or created
Everett Rogers
(1931-2004)
Adoption
Time
Ubiquity
Novel
Ubiquity
NovelCommon
Ubiquity
NovelCommon
Certainty
Novel
Low
Common
Certainty
Novel
Certainty
Low High
Common
Novel
Low High
Common
Ubiquity
Certainty
Novel
Low High
Common
Ubiquity
Certainty
Novel
Low High
Common
Early 80s -
innovation
of CRM
Novel
Low High
Common
Mid 80s - early
adoption of database
marketing.
Novel
Low High
Common
Early 90s -
CRM products
Novel
Low High
Common
Novel
Low High
Common
Early 00s -
Utility-like
CRM
Novel
Low High
Common
Early 80s -
innovation
of CRM
Novel
Low High
Common
Innovation
Novel
Low High
Common
Early 00s -
Utility-like
CRM
Novel
Low High
Common
Commodity
Novel
Low High
Common
Innovation
Commodity
http://www.flickr.com/photos/jm999uk/1239833037/sizes/l/
http://www.flickr.com/photos/vickispix/303920709
Novel
Low High
Common
Innovation
Novel
Low High
Common
Web 3.0
Scarcity of information
Novel
Low High
Common
Web 3.0
Scarcity of information
Undefined
Novel
Low High
Common
Web 3.0
Scarcity of information
Undefined
Few competitors
Novel
Low High
Common
Web 3.0
Scarcity of information
Undefined
Few competitors
High Cost
Novel
Low High
Common
Web 3.0
Deviation from norms is
necessary
Novel
Low High
Common
Web 3.0
Deviation from norms is
necessary
Agile (XP, SCRUM)
Novel
Low High
Common
Web 3.0
Deviation from norms is
necessary
Agile (XP, SCRUM)
Competitive advantage
Novel
Low High
Common
Web 3.0
Deviation from norms is
necessary
Agile (XP, SCRUM)
VC like funding
Competitive advantage
Novel
Low High
Common
Web 3.0
Novel
Low High
Common
Commodity
Novel
Low High
Common
Telephone
Wealth of
information
Novel
Low High
Common
Telephone
Wealth of
information
Defined
Novel
Low High
Common
Telephone
Wealth of
information
Defined
Many competitors
Novel
Low High
Common
Telephone
Wealth of
information
Defined
Many competitors
Low Cost
Novel
Low High
Common
Telephone
Deviation from
norms is
undesireable
Novel
Low High
Common
Telephone
Deviation from
norms is
undesireable
Defined (Prince,
Six Sigma)
Novel
Low High
Common
Telephone
Deviation from
norms is
undesireable
Defined (Prince,
Six Sigma)
Cost of doing
business
Novel
Low High
Common
Telephone
Deviation from
norms is
undesireable
Defined (Prince,
Six Sigma)
Cost of doing
business
Focus on cost
Novel
Low High
Common
Telephone
Novel
Low High
Common
Telephone
Scarcity of information
Undefined
Few competitors
High Cost
Novel
Low High
Common
Telephone
Novel
Low High
Common
Innovation
Commodity
Novel
Low High
Common
Agile
Defined
Novel
Low High
Common
CRM
CRM
Observation 1
Methodologies
Novel
Low High
Common
Novel
Low High
Common
Novel
Low High
Common
Novel
Low High
Common
Six Sigma
Novel
Low High
Common
Commodity
Six Sigma
Novel
Low High
Common
Six Sigma
Innovation
Novel
Low High
Common
Different
Methodologies
Observation 2
Outsourcing
Operations
IT
HR
Marketing
Sales
Finance
Operations
IT
HR
Marketing
Sales
Finance
IT Activities
Operations
IT
HR
Marketing
Sales
Finance
IT Activities
Marketing
Activities
Operations
IT
HR
Marketing
Sales
Finance
Marketing
Activities
Operations
IT
HR
Marketing
Sales
Finance
Novel
Low
Commodity
High
Common
Innovation
Novel
Low
Transition
High
Common
Joseph A. Schumpeter
(1883 - 1950)
Creative
Destruction
Operations
IT
HR
Marketing
Sales
Finance
Observation 3
Vendors
Novel
Low High
Common
Competitive Advantage
Exclusive
High ValueCustomer
perception
Novel
Low High
Common
Product
Wealth of information
Low cost to produce
Many
consumers
Novel
Low High
Common
Product
Customer
perception
Novel
Low High
Common
Perception
gap
Novel
Low High
Common
Branding
Observation 4
Organisation
Operations
IT
HR
Marketing
Sales
Finance
Novel
Low
Commodity
High
Common
Operations
IT
HR
Marketing
Sales
Finance
Six sigma
Novel
Low High
Common
Operations
IT
HR
Marketing
Sales
Finance
IT Activities
Marketing
Activities
Novel
Low High
Common
Innovation CommodityTransition
Collective
Intelligence
Knowledge
Capture
Participation Architectures
Social Networks
Mass Collaboration
Wikis
Aggregation
Enterprise 2.0
Novel
Low High
Common
The system must be able to equal the
number of states in the input with at
least an equivalent number of states in
the regulatory process
Ashby’s Law
Requisite Variety
Novel
Low High
Common
Defined
Survival requires ‘coherence,
coordination and stability’.
Innovation requires the replacement of
these erstwhile virtues.
Salaman & Storey
Innovation Paradox
Observation 5
Order and Disorder
Novel
Low High
Common
Maintain office facilities
Set budgets
Manage payroll
Recruit staff
Capture customer
request for service
Capture product predictions
from information market
Audit site useability
Maintain
corporate wiki
Maintain search
rank listing
Novel
Low High
Common
Maintain office facilities
Set budgets
Manage payroll
Recruit staff
Capture customer
request for service
Capture product predictions
from information market
Audit site useability
Maintain
corporate wiki
Maintain search
rank listing
Managing a Complex World
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Professor Leigh M. Van Valen
Red Queen
Hypothesis
Adapt to
survive today.
Adapt to
survive today.
Innovate to
survive tomorrow.
http://www.flickr.com/photos/sheds/709701976/
De Architectura
Marcus Vitruvius
Pollio
(80-25 BC)
http://www.bl.uk/popups/science14-pop.html
Herbert A. Simon
1916-2001
Theory of
Hiearchy
Competitive
Competitive
Cost of Doing
Business
Competitive
Cost of Doing
Business
Novel
Low
Commodity
High
Common
Competitive
Cost of Doing
Business
App
External
Internal
External
App
App
Internal
External
Enterprise
Service Bus
Infrastructure
Competitive
Cost of Doing
Business
Novel
Low High
Common
Innovation
Survival requires ‘coherence,
coordination and stability’.
Innovation requires the replacement of
these erstwhile virtues.
Salaman & Storey
Innovation Paradox
http://www.flickr.com/photos/inkytwist/364224409/
Yesterday’s
hot stuff
Today’s
boredom
Nick Carr
As IT becomes
ubiquitous ... it
has no strategic
value
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Hardware
Software
Framework
App
External
Internal
External
App
App
Internal
External
Enterprise
Service
Bus
Infrastructure
Service
Service
Service
Innovations
Idea
Invention
Discovery
CommonInnovation
Idea
Invention
Discovery
CommonInnovation
Novel
Low High
Common
Innovation
Commodity
Novel
Low High
Common
Different
Methodologies
Innovation
Novel
Low
Transition
High
Common
Novel
Low High
Common
Perception
gap
Novel
Low High
Common
Defined
Joseph A. Schumpeter
(1883 - 1950)
Creative
Destruction
Adapt to
survive today.
Innovate to
survive tomorrow.
Survival requires ‘coherence,
coordination and stability’.
Innovation requires the replacement of
these erstwhile virtues.
Salaman & Storey
Innovation Paradox
Commoditisation
Impact
Innovation
Why nothing is simple
Predictions
DANGER!
Will Robinson
DANGER!
Practical Steps
Managing a Complex World
Low High
Certainty
Innovation
First Mover
Transitional
CommodityNovelCommon
Ubiquity
Managing a Complex World
Managing a Complex World
Low High
Certainty
Transitional
CommodityNovelCommon
Ubiquity
Managing a Complex World
Managing a Complex World
Low High
Certainty
Innovation
First Mover
NovelCommon
Ubiquity
Uncertain & Risky
Investment strategy
Potential CA
Deviation is necessary
Unknown market / effect
You’re on your own
+ve
-ve
Time
Low HighCertainty
NovelCommonUbiquity
Effect
Innovation
+ve
-ve
Time
Low HighCertainty
NovelCommonUbiquity
Effect
First Mover
Prediction is possible
ROI strategy
Actual CA
Customisation focus
Estimate market / effect
Some competition
+ve
-ve
Time
Low HighCertainty
NovelCommonUbiquity
Effect
Transition
Whitepapers / Conferences
ROI strategy
Declining CA
Standardisation focus
Early KPIs
Many competitors
+ve
-ve
Time
Low HighCertainty
NovelCommonUbiquity
Effect
Commodity
Best practices etc.
Cost focus
Cost of doing business
Defined processes
KPI driven
Consolidation / outsourcing
Low High
Certainty
Pioneer
Colonist
Town PlannerNovelCommon
Ubiquity
Map your business
Be aware of lifecycle
Think componentisation
Think organisation
Novel
Low High
Common
Defined
Commoditisation
Impact
Innovation
Why nothing is simple
Predictions
De Architectura
Marcus Vitruvius
Pollio
(80-25 BC)
http://www.bl.uk/popups/science14-pop.html
Novel
Low
Commodity
High
Common
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Hardware
Software
Framework
App
External
Internal
External
App
App
Internal
External
Enterprise
Service
Bus
Infrastructure
Service
Service
Service
Innovations
Idea
Invention
Discovery
CommonInnovation
1. An increase in the rate
at which innovative
services and products are
released to the web.
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Hardware
Software
Framework
New Thing Products
Common
Utility
Leading
Edge
New
Hardware
Software
Framework
NON STRATEGIC COST
Barrier to
Participation
Non-Strategic
CODB
Competitive
Advantage
Managing a Complex World
2. More disruption in the
information markets.
New Thing Products
Common
Utility
Leading
Edge
New
PRESSURE
Hardware
Software
Framework
De Architectura
Marcus Vitruvius
Pollio
(80-25 BC)
http://www.bl.uk/popups/science14-pop.html
Novel
Low High
Common
Novel
Low High
Common
Defined
Joseph A. Schumpeter
(1883 - 1950)
Creative
Destruction
Survival requires ‘coherence,
coordination and stability’.
Innovation requires the replacement of
these erstwhile virtues.
Salaman & Storey
Innovation Paradox
3. Increasing organisational
pressure within IT.
App
External
Internal
External
App
App
Internal
External
Enterprise
Service
Bus
Infrastructure
Novel
Low High
Common
Maintain office facilities
Set budgets
Manage payroll
Recruit staff
Capture customer
request for service
Capture product predictions
from information market
Audit site useability
Maintain
corporate wiki
Maintain search
rank listing
Novel
Low High
Common
Innovation
Commodity
Novel
Low High
Common
Branding
4.The architecture will
never be completed.
1. Faster, Faster.
2. More disruption.
1. Faster, Faster.
3. Increasing pressure.
2. More disruption.
1. Faster, Faster.
4. Never completed.
3. Increasing pressure.
2. More disruption.
1. Faster, Faster.
Managing a Complex World
Managing a Complex World
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