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Market research institutes

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DrSanjayTaneja

Market Respect institute , Market Research Discipline, Current trends in Market Research Institute, offline and online Tools,current Search at International Market Research level, Opportunity and risk in Market scenario, Research Outlook in Future,

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Market research institutes
 Market research is the organized collection and interpretation of data with the help of systematic methods and approaches which support the development of insight with decision making.  Three major area of change, globalization, technology and consumer demands, means new competitors, new customers, new information, and new ways to market.
Neuroscience-Based Communications Evaluation Standard Approach Consumer Behaviour Technological approach Qualitative research Technology Artificial Intelligence and Scarcity of Data Scientists Customer Experience/User Experience
Interview •Indepth Interviews •Focused Group Interviews •Structured Interviews •Unstructured Interviews •General Interviews •Specific Interviews Observations • Structured Observation • Unstructured Observation Others Methods • Projective Techniques • Web survey Chat • Groups discussions • Online forms
Face to Face Online Mode Mail Phone
Creating a competitive edge through customer experience Usability Testing Customer Segmentation Research Determine competitive advantage as well as possible threats from similar products/services Identify the products with the highest revenue potential Clarify what improvements should be prioritized before a product launch (or re-launch) Help produce marketing messages to change or enhance existing perceptions about your products/services Customer Satisfaction Research
Risk Type Risk Opportunity Example Social Risk Obesity litigation Develop new products for healthier eating McDonald’s innovates to provide sliced apples, treated with natural product to ensure freshness, in Happy Meals. Creates more appealing salads and partners with Newman’s Own to provide high quality salad dressing. Human Resource Risk Aging Workforce Develop creative solutions to retaining retirement-age workers in more flexible positions. Southern Company, the large power company, devises a “Retirement Reservist Pool” to allow an aging workforce to transition into retirement over time and still provide expertise to the company on a part-time basis, thus retaining institutional memory Innovation Risk Demand for core product diminishes Project 10-20 years into the future and think about where the industry is headed; compete in advance. Toyota develops Prius hybrid gas-electric car years before competition. GE develops a variety of energy efficient appliances including water-saving washing machines and high efficiency light bulbs. Business Continuity Risk Market get Saturated Ensure on going and increasing consumption in existing markets if cannot expand to other markets. Wal-Mart lobbies for increased Federal Minimum Wage to boost disposable income of rural Americans, its core market, and ensure continued success.
Research Smart Manufacturing Market Grow from USD 214.7 billion in 2020 to USD 384.8 billion by 2025, at a CAGR of 12.4% during the forecast period. CISCO (US), General Electric (US), IBM (Europe), Mitsubishi Corporation (Japan), Cellular Glass Market grow from USD 520 million in 2020 to USD 618 million by 2025. Owens Corning (US), Misapor AG (Switzerland),German Geo Construction GmbH (Germany), GEOCELL Schaumglas GmbH (Germany),
Research Bioplastics & Biopolymers Market expected to grow from USD 10.5 billion in 2020 to USD 27.9 billion by 2025. BASF (Germany), Biotec (Germany), FKUR Kunstsoff (Germany), Succinity (Germany),Nature Works (Italy) Wave Energy Market expected to grow from USD 44 million in 2020 to USD 107 million by 2025. Eco Wave Power (Israel), Carnegie Clean Energy (Australia), SINN Power (Germany)
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Market research institutes

  • 2.  Market research is the organized collection and interpretation of data with the help of systematic methods and approaches which support the development of insight with decision making.  Three major area of change, globalization, technology and consumer demands, means new competitors, new customers, new information, and new ways to market.
  • 3. Neuroscience-Based Communications Evaluation Standard Approach Consumer Behaviour Technological approach Qualitative research Technology Artificial Intelligence and Scarcity of Data Scientists Customer Experience/User Experience
  • 4. Interview •Indepth Interviews •Focused Group Interviews •Structured Interviews •Unstructured Interviews •General Interviews •Specific Interviews Observations • Structured Observation • Unstructured Observation Others Methods • Projective Techniques • Web survey Chat • Groups discussions • Online forms
  • 6. Creating a competitive edge through customer experience Usability Testing Customer Segmentation Research Determine competitive advantage as well as possible threats from similar products/services Identify the products with the highest revenue potential Clarify what improvements should be prioritized before a product launch (or re-launch) Help produce marketing messages to change or enhance existing perceptions about your products/services Customer Satisfaction Research
  • 7. Risk Type Risk Opportunity Example Social Risk Obesity litigation Develop new products for healthier eating McDonald’s innovates to provide sliced apples, treated with natural product to ensure freshness, in Happy Meals. Creates more appealing salads and partners with Newman’s Own to provide high quality salad dressing. Human Resource Risk Aging Workforce Develop creative solutions to retaining retirement-age workers in more flexible positions. Southern Company, the large power company, devises a “Retirement Reservist Pool” to allow an aging workforce to transition into retirement over time and still provide expertise to the company on a part-time basis, thus retaining institutional memory Innovation Risk Demand for core product diminishes Project 10-20 years into the future and think about where the industry is headed; compete in advance. Toyota develops Prius hybrid gas-electric car years before competition. GE develops a variety of energy efficient appliances including water-saving washing machines and high efficiency light bulbs. Business Continuity Risk Market get Saturated Ensure on going and increasing consumption in existing markets if cannot expand to other markets. Wal-Mart lobbies for increased Federal Minimum Wage to boost disposable income of rural Americans, its core market, and ensure continued success.
  • 8. Research Smart Manufacturing Market Grow from USD 214.7 billion in 2020 to USD 384.8 billion by 2025, at a CAGR of 12.4% during the forecast period. CISCO (US), General Electric (US), IBM (Europe), Mitsubishi Corporation (Japan), Cellular Glass Market grow from USD 520 million in 2020 to USD 618 million by 2025. Owens Corning (US), Misapor AG (Switzerland),German Geo Construction GmbH (Germany), GEOCELL Schaumglas GmbH (Germany),
  • 9. Research Bioplastics & Biopolymers Market expected to grow from USD 10.5 billion in 2020 to USD 27.9 billion by 2025. BASF (Germany), Biotec (Germany), FKUR Kunstsoff (Germany), Succinity (Germany),Nature Works (Italy) Wave Energy Market expected to grow from USD 44 million in 2020 to USD 107 million by 2025. Eco Wave Power (Israel), Carnegie Clean Energy (Australia), SINN Power (Germany)