2. Scope of The Report
By Industry
The research report categorizes the Marketing Automation Market to forecast the revenues and analyze
the trends in each of the following subsegments:
• BFSI
• IT & Telecoms
• Retail & Consumer Goods
• Travel & Hospitality
• Healthcare & Life Sciences
• Education
• Media & Entertainment
• Manufacturing
• Others (Government, Transportation & Logistics,
Automotive, and Energy & Utilities)
By Application
• Campaign Management
• Email Marketing
• Lead Nurturing & Lead Scoring
• Social Media Marketing
• Inbound Marketing
• Analytics & Reporting
• Others (Mobile Applications and
Segmentation)
And More…
3. Report Objectives
To analyse the market with respect to individual growth trends, prospects, &
contributions to the overall marketing automation market
To define, describe, and forecast the marketing automation market by component (
software and services), deployment type, organization size, application, industry, &
region
1
2
3
4
5
To forecast the market size of 5 main regions, namely, North America, Europ
e, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
To analyse the opportunities in the market for stakeholders by identifying the high-gro
wth segments of the market
To provide detailed information about the major factors (drivers, restraints,
opportunities, and industry-specific challenges) influencing the growth of th
e marketing automation market
4. Market Growth Rate
2019 2024
Market Size of
$ 3.3 billion
Market Size of
$ 6.4 billion13.9%
CAGR
6. Major Regions
• North America
• APAC
• Europe
• Latin America
• MEA
North America is expected to have
largest market share.
Asia Pacific (APAC) is expected to p
rovide opportunities for debt collectio
n software providers and grow at the
highest CAGR
7. 1. How has the market shaped up? Historic trends, early adopters, regulation, tipping point etc.
2. What are the burning issues? How can they be addressed?
3. Which products/technologies will drive the growth? Why? Which existing technologies will get
4. Which regions will offer the most promising opportunities?
6. Who are the leading players in this market? What strategies are they adopting to stay ahead
of competition?
7. How will the market shape up in next five years?
5. Which applications/end-user segments are showing wider adoption of the Market?
Key Questions Answered in Our Report
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