Marketing automation market report by marketsand markets
•Download as PPTX, PDF•
0 likes•39 views
Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024
1 of 13
More Related Content
Marketing automation market report by marketsand markets
2. Scope of The Report
The research report categorizes the Marketing Automation Market
to forecast the revenues and analyse the trends in each of the following subsegments:
And More…
By Application
• Campaign Management
• Email Marketing
• Lead Nurturing & Lead Scoring
• Social Media Marketing
• Inbound Marketing
• Analytics & Reporting
• Others
By Component
• Software
• Services
By Deployment type
• On-premises
• Cloud
3. Key Segments
The use of marketing automation in large enterprises is relatively higher as c
ompared to that of small and medium-sized enterprises (SMEs).
Marketing automation services have a broad scope of usage, ranging from assist
ance to the client for the deployment of software, strategy, & implementation, to c
ater to the business-specific needs of organizations.
The growing demand for automation in the marketing process, increasing need f
or informed marketing strategy, and maximizing prospect’s interest & engageme
nt are some of the major factors driving the growth of the market.
1
2
3
4
5 IT and telecom companies need to respond to varying market conditions for service variat
ions and different consumer behavior.
The marketing automation market size to grow from USD 3.3 billion in 2019 to USD 6.4
billion by 2024, at a CAGR of 13.9% from 2019 to 2024.
4. Market Growth Rate
2019 2024
Market Size of
$3.3 billion
Market Size of
$6.4 billion13.9%
CAGR
5. Key Vendors
• HubSpot (US)
• Adobe (US)
• Oracle (US)
• Salesforce (US)
• ActiveCampaign (US)
• And More
Major Players
View Report Here - https://www.marketsandmarkets.com/Market-Reports/
marketing-automation-software-market-155627928.html
6. Major Regions
• North America
• Europe
• APAC
• MEA
• Latin America
North America is expected to hold the
largest market share.
Asia Pacific (APAC) is expected to prov
ide opportunities for debt collection soft
ware providers and grow at the highest
CAGR
7. • In April 2019, Centerbridge Partners acquired IBM’s Marketing Platform and commerce so
ftware offerings to established marketing and advertising technology company named as
Acoustic.
• In March 2019, Salesforce extended its partnership with 6sense to integrate it with Pardot,
Salesforce’ marketing automation solution. The integration helps both companies’ custom
ers to identify the right target accounts.
• In October 2018, Adobe acquired Marketo, one of the leading B2B marketing engagement
provider. With this acquisition, Adobe’s customers can take advantage of Adobe Experien
ce Cloud as well as Marketo’s lead management to maximize their RoI.
Recent developments
8. MarketsandMarkets’ Value Proposition
How are we different?
Most-detailed market segmentation in
industry
In-depth analysis of patents profiles
of key market players providing a
competitive landscape
Market data for segments such as
technologies, services & applications
across geographies
High level analysis of major market
segments and identification
of opportunities
9. MarketsandMarkets’ Delivery Model
Here's how we can help you...
Research coverage can be a wide range in varied or niche categories in the published
data or custom-made as per client's projects
Assess New Product Development from inception to launch
Optimize investments in established brands and recommend new approaches in global
territories
Discover potential in new geographical markets and analyze how to successfully
expand into them
Analyze the Challenges, Opportunities, Market structures, Drivers and Competitive
Landscape
10. MarketsandMarkets’ Our Expertise
- Compelling Business cases Market
size Estimations
- Company & Market Best Practices
- Entry or Go-To-Market strategies
- Market Dynamics, Positioning
and Segmentations
- Competitive Landscaping and
Benchmarking
- Opportunity Analysis
- Economic Forecasting
- Industry-specific Technology solutions
- Roadmap Analysis
11. More than 97000 companies have approached us till date
with their pain points around revenue growth.
Adding 10 New Clients Everyday
13. Stay in touch
sales@marketsandmarkets.com
Or you can visit us:
https://www.marketsandmarkets.com/
USA address
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : +1-888-600-6441
Corporate Headquarters
MarketsandMarkets™ Research Private Ltd.
Tower B5, office 101,
Magarpatta SEZ,
Hadapsar, Pune-411013, India
+1-888-600-6441
Our Report Covers –
Market Scenarios, Vendor
landscape & Industry Road Maps.
Get Free 10% Customization in this report