Marketing automation market report by marketsand markets
- 1. Marketing Automation Market is expected to grow $6.4 billion by 2024
- 2. Scope of The Report The research report categorizes the Marketing Automation Market to forecast the revenues and analyse the trends in each of the following subsegments: And More… By Application • Campaign Management • Email Marketing • Lead Nurturing & Lead Scoring • Social Media Marketing • Inbound Marketing • Analytics & Reporting • Others By Component • Software • Services By Deployment type • On-premises • Cloud
- 3. Key Segments The use of marketing automation in large enterprises is relatively higher as c ompared to that of small and medium-sized enterprises (SMEs). Marketing automation services have a broad scope of usage, ranging from assist ance to the client for the deployment of software, strategy, & implementation, to c ater to the business-specific needs of organizations. The growing demand for automation in the marketing process, increasing need f or informed marketing strategy, and maximizing prospect’s interest & engageme nt are some of the major factors driving the growth of the market. 1 2 3 4 5 IT and telecom companies need to respond to varying market conditions for service variat ions and different consumer behavior. The marketing automation market size to grow from USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a CAGR of 13.9% from 2019 to 2024.
- 4. Market Growth Rate 2019 2024 Market Size of $3.3 billion Market Size of $6.4 billion13.9% CAGR
- 5. Key Vendors • HubSpot (US) • Adobe (US) • Oracle (US) • Salesforce (US) • ActiveCampaign (US) • And More Major Players View Report Here - https://www.marketsandmarkets.com/Market-Reports/ marketing-automation-software-market-155627928.html
- 6. Major Regions • North America • Europe • APAC • MEA • Latin America North America is expected to hold the largest market share. Asia Pacific (APAC) is expected to prov ide opportunities for debt collection soft ware providers and grow at the highest CAGR
- 7. • In April 2019, Centerbridge Partners acquired IBM’s Marketing Platform and commerce so ftware offerings to established marketing and advertising technology company named as Acoustic. • In March 2019, Salesforce extended its partnership with 6sense to integrate it with Pardot, Salesforce’ marketing automation solution. The integration helps both companies’ custom ers to identify the right target accounts. • In October 2018, Adobe acquired Marketo, one of the leading B2B marketing engagement provider. With this acquisition, Adobe’s customers can take advantage of Adobe Experien ce Cloud as well as Marketo’s lead management to maximize their RoI. Recent developments
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