Marketing for Students Organizations
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The document discusses marketing for student organizations. It outlines the 3 stages of marketing: analysis, decision-making, and the 4 P's (product, price, promotion, place). For student organizations, the 1st stage involves analyzing members, competitors, and other groups. The 2nd stage is setting objectives. The 3rd stage involves crafting the product, determining price packages, promoting through 5 materials with at least one being innovative, and choosing a venue location. Presenting the marketing proposal confidently and learning from the experience are also emphasized.
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Marketing for Students Organizations
- 1. MARKETING Marketing for Students' Organizations by Maria A. Jose San Pedro College Nursing FratSor May 26, 2007
- 2. What is Marketing? 1st Stage: ANALYSIS of customers of competitors of the company 2nd Stage: DECISION-MAKING objectives 3rd Stage: 4 P's product price promotion place
- 3. How can these stages be applied to your FratSor???
- 4. 1st Stage: ANALYSIS of customers members of competitors other organizations of the company FratSor
- 5. 1st Task: ANALYSIS Prepare: profile of your members age group, gender consumer habits: fads, trends, buying power profile of your FratSor
- 6. 2nd Stage: DECISION-MAKING objectives of the FratSor: VMO of the event
- 7. 2nd Task: DECISION-MAKING Prepare or Examine: objectives of the FratSor: VMO Conceptualize a unique event
- 8. 3rd Stage: 4 Ps - Product the FratSor history achievements VMO the Event objectives what, where, when, why, how
- 9. 3rd Stage: 4 Ps - Price The Packages: benefits should outweigh price fringe benefits x-deals
- 10. 3rd Stage: 4 Ps - PRICE
- 11. 3rd Stage: 4 Ps - Promotion relevant innovative quality vs quantity placement
- 12. 3rd Stage: 4 Ps - Place size for customers and sponsors propriety mileage
- 13. MARKETING is an art and a science.
- 14. 3rd Task: 4 Ps Prepare: (for an event) Marketing Proposal: 3 packages Details of 5 promotional materials you will be using at least one should be innovative include size and placement Venue / Location include floor plan
- 15. Fifth P: Presentation Be PREPARED Be CONFIDENT Be ENGAGING Always hope for the best but expect the worst.
- 16. 4th Task: Presentation Present your output.
- 17. Remember: Be GRATEFUL Fulfill all DUTIES EVALUATE No experience is wasted if we learn from it.
- 18. Some Lessons: Don't become overconfident. Don't put all your marketing weight into one vehicle. Develop a plan.