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Marketing plan for mobile application

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arvind patel
arvind patel

This marketing plan is for a mobile app called Gkart that will connect customers with goods couriers and movers & packers. Currently there is no single platform for customers to find and compare these companies. The goal of the app is to be this centralized platform and reach 10 million customers within 5 years. It will be free for customers to use and companies will pay a monthly subscription fee to be listed on the app. The app will have a user-friendly interface for customers to get quotes from multiple companies and arrange for their goods to be shipped or moved.

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N J N Marketing Plan for Mobile APP( Gkart)
Marketing plan for mobile application
Situation  This mobile application will work as a intermediate between the customer & different goods couriers and movers & packers  Will help the customer to pay reasonable price
Situation Analysis  Currently there are lots of goods transfer companies but there is no particular platform for them  This will provide a link between the companies and the customer  Its Target customers are the job employer who frequently changes there house and also the businessman
Goals  Main goal is to connect all the movers & packers at one place to make the customers life easy  Its goal to get a benchmark of 10 million customer in upcoming 5 year
Strategy • Customer - Job employer who frequently changes there house and also the businessman • Collaborators - All the goods courier, Movers & Packers • Competitors – All the goods courier and movers & packers are doing the similar work but they will work as a stakeholder in this company
Tactics  Products – Product is in the form of service. It will connect the customer with the goods couriers and movers & packers  Brand – Its name is Gkart. Its for providing best service for transferring goods  Price – This App will free for all and there will be monthly subscription charge for the all the companies which would be attached to it
Implementation  Infrastructure – There will be a unit for the contacting the various companies like goods couriers, movers & packers
• Process - Firsty will design a user friendly interference which can be easily use by customer & companies. • Then a unit will contact to various companies for collaboration and a separate unit will contact to sponsors • Managing unit will be there to maintain a link between companies and customers
Disclaimer This presentation is prepared by Arvind Patel, student of IIT Bombay, under the guidance of Professor Sameer Mathur, IIM Lucknow.
Marketing plan for mobile application

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Marketing plan for mobile application

  • 1. N J N Marketing Plan for Mobile APP( Gkart)
  • 3. Situation  This mobile application will work as a intermediate between the customer & different goods couriers and movers & packers  Will help the customer to pay reasonable price
  • 4. Situation Analysis  Currently there are lots of goods transfer companies but there is no particular platform for them  This will provide a link between the companies and the customer  Its Target customers are the job employer who frequently changes there house and also the businessman
  • 5. Goals  Main goal is to connect all the movers & packers at one place to make the customers life easy  Its goal to get a benchmark of 10 million customer in upcoming 5 year
  • 6. Strategy • Customer - Job employer who frequently changes there house and also the businessman • Collaborators - All the goods courier, Movers & Packers • Competitors – All the goods courier and movers & packers are doing the similar work but they will work as a stakeholder in this company
  • 7. Tactics  Products – Product is in the form of service. It will connect the customer with the goods couriers and movers & packers  Brand – Its name is Gkart. Its for providing best service for transferring goods  Price – This App will free for all and there will be monthly subscription charge for the all the companies which would be attached to it
  • 8. Implementation  Infrastructure – There will be a unit for the contacting the various companies like goods couriers, movers & packers
  • 9. • Process - Firsty will design a user friendly interference which can be easily use by customer & companies. • Then a unit will contact to various companies for collaboration and a separate unit will contact to sponsors • Managing unit will be there to maintain a link between companies and customers
  • 10. Disclaimer This presentation is prepared by Arvind Patel, student of IIT Bombay, under the guidance of Professor Sameer Mathur, IIM Lucknow.