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Marketing Plan MAC Cosmetics (New Product Development)

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The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.

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Marketing Plan MAC Cosmetics (New Product Development)
Marketing Plan MAC Cosmetics (New Product Development)
INTRODUCING MODERN “GLAM” ART Collection By M.A.C
Andrew “Andy” Warhol, Jr. (August 6, 1928 – February 22, 1987) POPART
4 P’s Marketing Mix Product “Pop Art” brushes set comes in a semi-round palette that allows individual 5 brush head to be stored around the single brush stem that each head could be placed when in use. PriceThe suggested retail price of $75.00 to be able to reach those who can’t afford to purchase multiple single brushes at one time. Promotion In purchasing the “Pop Art” brush set consumer who purchase two colors from the Modern “Glam” Art collection would only have to pay $60.00 when purchased at the same time. In overseeing the product’s success M.A.C. will offer as a limited edition set before integrating it into normal inventory. PlaceAt all local M.A.C. distributors
Goal: Reach target audience resulting in a 5% increase in units sold in six months. Strategy: Temporary websites dedicated to a particular new launch like http://www.barbielovesmac.com/
Optical “Op” Art brushes A style of visual art that makes use of optical illusions
Target Markets Young women between 18-25 who are students or recent graduates. They are energetic, like going out with friends, follow movies theaters as well as concerts. Women with successful career. They make up almost every day when going to work. They are single or newly married. They are open minded, pay attention to self development. Women who need professional make-up to cover flaws on their body. They are from medium, upper medium income and their make-up share of valet is greater than the other segments. Makeup professionals such as makeup artists, aestheticians, cosmetologists, hairstylists, models, photographers. Make-up and brushes determines the quality of their business. They follow up latest trends and new launched products
GLAMOU EDGY GIRL R GIRL “GIRL Ethnic Beauty NEXT DOOR”
COMING TO YOUR LOCAL M.A.C. SPRING/SUMMER 2012

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Marketing Plan MAC Cosmetics (New Product Development)

  • 3. INTRODUCING MODERN “GLAM” ART Collection By M.A.C
  • 4. Andrew “Andy” Warhol, Jr. (August 6, 1928 – February 22, 1987) POPART
  • 5. 4 P’s Marketing Mix Product “Pop Art” brushes set comes in a semi-round palette that allows individual 5 brush head to be stored around the single brush stem that each head could be placed when in use. PriceThe suggested retail price of $75.00 to be able to reach those who can’t afford to purchase multiple single brushes at one time. Promotion In purchasing the “Pop Art” brush set consumer who purchase two colors from the Modern “Glam” Art collection would only have to pay $60.00 when purchased at the same time. In overseeing the product’s success M.A.C. will offer as a limited edition set before integrating it into normal inventory. PlaceAt all local M.A.C. distributors
  • 6. Goal: Reach target audience resulting in a 5% increase in units sold in six months. Strategy: Temporary websites dedicated to a particular new launch like http://www.barbielovesmac.com/
  • 7. Optical “Op” Art brushes A style of visual art that makes use of optical illusions
  • 8. Target Markets Young women between 18-25 who are students or recent graduates. They are energetic, like going out with friends, follow movies theaters as well as concerts. Women with successful career. They make up almost every day when going to work. They are single or newly married. They are open minded, pay attention to self development. Women who need professional make-up to cover flaws on their body. They are from medium, upper medium income and their make-up share of valet is greater than the other segments. Makeup professionals such as makeup artists, aestheticians, cosmetologists, hairstylists, models, photographers. Make-up and brushes determines the quality of their business. They follow up latest trends and new launched products
  • 9. GLAMOU EDGY GIRL R GIRL “GIRL Ethnic Beauty NEXT DOOR”
  • 10. COMING TO YOUR LOCAL M.A.C. SPRING/SUMMER 2012