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Marketing Plan of Mobile App - Plan Your Event

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Aditi Maheshwari

The document describes a mobile app called "Plan Your Event" that aims to help users plan events easily and conveniently. It will provide ideas for various types of events across categories like decorations, cuisine, budget, and more. The app will also offer shopping lists, guest lists, reviews from others, and link to collaborations like playlists and delivery services. The document outlines the target market as middle-class individuals and students who want affordable event planning help. It proposes launching the app, conducting publicity, and linking it to other relevant apps and services to provide a full-service planning experience.

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Marketing Plan of Mobile App - Plan Your Event
ABOUT THE APP
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your Event
Enter the event you want to plan BIRTHDAY PARTY KITTY PARTY CONFERENCE RECEPTION SOCIAL GATHERING ANNIVERSARY FRIENDS OUTING FAMILY GATHERING
You will be given ideas in accordance with the event: • Decorations • Accessories • Places of your choice  Cuisine  Budget  Ambience • Invitations • Songs playlists • Planning tactics  To do list  Guest list  Shopping List • Reviews from people
MARKETING PLAN
EXECUTIVE SUMMARY Every individual needs to organize an event, be a family event or official event or friends get together Most of them hire a professional event planner for this or invest a long time on planning it themselves “Plan your Event” app will enable the customers to plan their event with convenience and in less time and even publicise it
PROPOSED COURSE OF ACTION LAUNCH OF THE APP PUBLICITY Videos Online Contests Contests in Malls Professional event planners publicizing the app LINKING APP WITH OTHER APPS LINKING APP WITH DELIVERIES OF ACTUAL MERCHANDISE ADVERTISEMENTS
“PLAN YOUR EVENT” helps the customer in the four aspects of planning
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your Event
SITUATION ANALYSIS (2.1) Potential Customers of the app “Plan your Event” are middle class people and college students. Many collaborations of other apps, creative YouTube channels, merchandise sites etc. can be done with the app. Competitors are the apps which offer some the selective features of the app like food menu and reviews, places reviews and images.
SITUATION ANALYSIS (2.2) Target customers are: 1. Middle class people 2. College students • Cannot afford professional event planners • In search of experienced people to give ideas and suggestions about food, place, price etc • Cannot invest much time in event planning. They like things to happen in an easy and convenient way with minimum expenditure
Company’s goal is to relieve the customers of the stress and pressure they go through during the event planning and also save their money invested on professional event planners
FOCUS • Company’s focus is on: To become world wide used app in the long run To become the first choice or first step for every event planning To collaborate with merchandise websites to make shopping easier for the customers and earn commission money • Performance Benchmark: 500000 installs in one year with price $5.99 • Net Income(in one year): 500000 * ($5.99) + Revenue from concessions
• Customers • Collaborators • Competitors • Context STRATEGY
TARGET MARKET
CUSTOMERS • Parents: To organize birthday parties for their children • Individuals (30-40 years) – Family gatherings, conferences, Social, gatherings, friends get together • College students (16-22 years) – DJ parties, Department outings
COLLABORATIONS Collaborations with different apps to give unique features to the app in the most efficient way: • Gaana.com – Playlists in accordance with parties can be suggested through this app • Facebook – Guest list can be synced with Facebook enabling the host to make sure no one is left • Creative YouTube channels – Suggestions and recommendations about the decorations can be made through these videos • Designing websites – These websites can be used for the ideas like invitations design etc.
COMPETITORS • The app “Event Planner” that offers planning features like to-do- list, shopping list, guest list, reminders etc. serves one of the features of the app • “Google Maps” show places suitable for the outing and also shows the pathway making it convenient for the customer and serving one of the features of the app • “Zomato” gives the customer food menu and reviews about the place in reference to budget, quality and experience of other customers serving one of the features of the app.
VALUE PROPOSITION
CUSTOMER VALUE • The App gives the customers the ability of being their own event planner in an easy and convenient manner without any stress or money expenditure on professional event planners • The positioning is done in colleges for the students, in malls, in universities where events are organized now and then and middle class people who cannot afford event planners and have to do the planning being very efficient in terms of time and money. • Target customers look for a time saving and convenient manner to plan an event big or small, this calls for a place where all the things are placed so that nothing is left out. This app serves this feature.
COLLABORATOR VALUE • More number of installations and increase in popularity of the apps among the target customers • Increased subscriptions for the videos • Increased purchase and popularity of the designs • The apps, creative videos and designing websites chosen are the popular ones for the specific features of the app • Increase in popularity of the app will also be attributed to the increase in popularity of the app. This could even result in increase in sponsors for the app
TACTICS
PRODUCT • The product is the app “PLAN YOUR EVENT” • It offers unique features: • Ideas to the customers for the events they want to organize in accordance with the particular event • Decorations • Places suitable according to their budget and choice • Accessories, Playlists • Small games for a party • Suggestions from the people who have organized such event already • Connecting to the people and publicizing the event planned on social media
BRAND The logo gives the feeling of fun while organizing the event
PRICE Premium Price of App - $5.99 Premium charges for – • Download of playlists • Purchasing the designs of invitations • Purchasing other accessories
INCENTIVES • Special offerings and discounts in merchandises for completing different levels on the app. Different levels will be covered by posting pictures of each new event organized. • Special allowances will be given on premium charges for using apps, ordering designs and merchandise for different levels achieved by the user.
• Online Contests of event planning from Facebook page • Professional event planners could also be asked to recommend the app with their credibility to their clients and their relatives and friends COMMUNICATION
•App can be distributed among college students to plan their outings during a college fest as a trial version •Professional event planners can be asked to provide their clients with the app so that the meetings are minimum and they can handle multiple events simultaneously DISTRIBUTION
IMPLEMENTATION
Marketing Plan of Mobile App - Plan Your Event
INFRASTRUCTURE Management Team Marketing Team Technical Team Creative Team Makes sure all the teams are doing their work to make the app better App success analysis Carry out all the publicity activities to make the customers aware of the app and enhance its brand value Repair any technical glitch in the app as soon as it is recognized Communication Team Reviews from customers, Feedback Analysis Collaborations with other companies or apps Introduce new features to the app to make it user friendly and attractive Appearance and layout of the app
PLAN YOUR EVENT YOUTUBE CHANNELS APP Gaana.com FACEBOOK DESIGN WEBSITES Creative videos Songs playlists Designs of invitations etc. Guest Lists WEBSITES FOR MERCHANDISE Accessories for Decorations COLLABORATIONS
Technology Management Customer Strategy & Relationships (Marketing) Customer Acquisition (Sales) Product Development Quality, Process Improvement & Change Management Feedback Analysis Management Responsibility PROCESSES
SCHEDULE APP LAUNCHMid May CONDUCT ALL PUBLICITY ACTIVITIES May to June CAMPAIGNS FOR REVIEWS FROM CUSTOMERS June and July FEEDBACK ANALYSISAugust IMPROVEMENT IN APPOctober
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your Event

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Marketing Plan of Mobile App - Plan Your Event

  • 6. Enter the event you want to plan BIRTHDAY PARTY KITTY PARTY CONFERENCE RECEPTION SOCIAL GATHERING ANNIVERSARY FRIENDS OUTING FAMILY GATHERING
  • 7. You will be given ideas in accordance with the event: • Decorations • Accessories • Places of your choice  Cuisine  Budget  Ambience • Invitations • Songs playlists • Planning tactics  To do list  Guest list  Shopping List • Reviews from people
  • 9. EXECUTIVE SUMMARY Every individual needs to organize an event, be a family event or official event or friends get together Most of them hire a professional event planner for this or invest a long time on planning it themselves “Plan your Event” app will enable the customers to plan their event with convenience and in less time and even publicise it
  • 10. PROPOSED COURSE OF ACTION LAUNCH OF THE APP PUBLICITY Videos Online Contests Contests in Malls Professional event planners publicizing the app LINKING APP WITH OTHER APPS LINKING APP WITH DELIVERIES OF ACTUAL MERCHANDISE ADVERTISEMENTS
  • 11. “PLAN YOUR EVENT” helps the customer in the four aspects of planning
  • 14. SITUATION ANALYSIS (2.1) Potential Customers of the app “Plan your Event” are middle class people and college students. Many collaborations of other apps, creative YouTube channels, merchandise sites etc. can be done with the app. Competitors are the apps which offer some the selective features of the app like food menu and reviews, places reviews and images.
  • 15. SITUATION ANALYSIS (2.2) Target customers are: 1. Middle class people 2. College students • Cannot afford professional event planners • In search of experienced people to give ideas and suggestions about food, place, price etc • Cannot invest much time in event planning. They like things to happen in an easy and convenient way with minimum expenditure
  • 16. Company’s goal is to relieve the customers of the stress and pressure they go through during the event planning and also save their money invested on professional event planners
  • 17. FOCUS • Company’s focus is on: To become world wide used app in the long run To become the first choice or first step for every event planning To collaborate with merchandise websites to make shopping easier for the customers and earn commission money • Performance Benchmark: 500000 installs in one year with price $5.99 • Net Income(in one year): 500000 * ($5.99) + Revenue from concessions
  • 18. • Customers • Collaborators • Competitors • Context STRATEGY
  • 20. CUSTOMERS • Parents: To organize birthday parties for their children • Individuals (30-40 years) – Family gatherings, conferences, Social, gatherings, friends get together • College students (16-22 years) – DJ parties, Department outings
  • 21. COLLABORATIONS Collaborations with different apps to give unique features to the app in the most efficient way: • Gaana.com – Playlists in accordance with parties can be suggested through this app • Facebook – Guest list can be synced with Facebook enabling the host to make sure no one is left • Creative YouTube channels – Suggestions and recommendations about the decorations can be made through these videos • Designing websites – These websites can be used for the ideas like invitations design etc.
  • 22. COMPETITORS • The app “Event Planner” that offers planning features like to-do- list, shopping list, guest list, reminders etc. serves one of the features of the app • “Google Maps” show places suitable for the outing and also shows the pathway making it convenient for the customer and serving one of the features of the app • “Zomato” gives the customer food menu and reviews about the place in reference to budget, quality and experience of other customers serving one of the features of the app.
  • 24. CUSTOMER VALUE • The App gives the customers the ability of being their own event planner in an easy and convenient manner without any stress or money expenditure on professional event planners • The positioning is done in colleges for the students, in malls, in universities where events are organized now and then and middle class people who cannot afford event planners and have to do the planning being very efficient in terms of time and money. • Target customers look for a time saving and convenient manner to plan an event big or small, this calls for a place where all the things are placed so that nothing is left out. This app serves this feature.
  • 25. COLLABORATOR VALUE • More number of installations and increase in popularity of the apps among the target customers • Increased subscriptions for the videos • Increased purchase and popularity of the designs • The apps, creative videos and designing websites chosen are the popular ones for the specific features of the app • Increase in popularity of the app will also be attributed to the increase in popularity of the app. This could even result in increase in sponsors for the app
  • 27. PRODUCT • The product is the app “PLAN YOUR EVENT” • It offers unique features: • Ideas to the customers for the events they want to organize in accordance with the particular event • Decorations • Places suitable according to their budget and choice • Accessories, Playlists • Small games for a party • Suggestions from the people who have organized such event already • Connecting to the people and publicizing the event planned on social media
  • 28. BRAND The logo gives the feeling of fun while organizing the event
  • 29. PRICE Premium Price of App - $5.99 Premium charges for – • Download of playlists • Purchasing the designs of invitations • Purchasing other accessories
  • 30. INCENTIVES • Special offerings and discounts in merchandises for completing different levels on the app. Different levels will be covered by posting pictures of each new event organized. • Special allowances will be given on premium charges for using apps, ordering designs and merchandise for different levels achieved by the user.
  • 31. • Online Contests of event planning from Facebook page • Professional event planners could also be asked to recommend the app with their credibility to their clients and their relatives and friends COMMUNICATION
  • 32. •App can be distributed among college students to plan their outings during a college fest as a trial version •Professional event planners can be asked to provide their clients with the app so that the meetings are minimum and they can handle multiple events simultaneously DISTRIBUTION
  • 35. INFRASTRUCTURE Management Team Marketing Team Technical Team Creative Team Makes sure all the teams are doing their work to make the app better App success analysis Carry out all the publicity activities to make the customers aware of the app and enhance its brand value Repair any technical glitch in the app as soon as it is recognized Communication Team Reviews from customers, Feedback Analysis Collaborations with other companies or apps Introduce new features to the app to make it user friendly and attractive Appearance and layout of the app
  • 36. PLAN YOUR EVENT YOUTUBE CHANNELS APP Gaana.com FACEBOOK DESIGN WEBSITES Creative videos Songs playlists Designs of invitations etc. Guest Lists WEBSITES FOR MERCHANDISE Accessories for Decorations COLLABORATIONS
  • 37. Technology Management Customer Strategy & Relationships (Marketing) Customer Acquisition (Sales) Product Development Quality, Process Improvement & Change Management Feedback Analysis Management Responsibility PROCESSES
  • 38. SCHEDULE APP LAUNCHMid May CONDUCT ALL PUBLICITY ACTIVITIES May to June CAMPAIGNS FOR REVIEWS FROM CUSTOMERS June and July FEEDBACK ANALYSISAugust IMPROVEMENT IN APPOctober