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Marketing planning and forecasting of airtel company ltd

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IUBAT- International University of Business Agriculture and Technology.
IUBAT- International University of Business Agriculture and Technology.

The document outlines a marketing project proposal for Airtel Company Ltd. It includes: 1. Details on the project team members and their goals to increase Airtel's popularity and quality of service through marketing planning and forecasting. 2. An overview of the project proposal which includes conducting a survey, analyzing the results, creating a schedule, assigning staff, and developing a budget. 3. A risk management plan identifying political, budget, data, and public engagement risks and outlining responses to mitigate those risks.

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Group name : Name ID 1
Group Name INFORMATION OF GROUP MEMBERS NAME OF MEMBER ID MD. AMZAD HOSSAIN 15102225 RIFAT AHMED 15102183 JESMIN AKTER 15102190 AZIZUR ROHMAN SHAWON 15102164 2
Project proposal “Marketing planning and forecasting of Airtel Company Ltd” Presentation Topic 3
Project define 4 We selected this topic because we think it’s a very important part of Airtel Company Ltd. Through which we can make some improvement of communication. We all know that your tele-communication company is renowned company in India and in Bangladesh. But your tele-communication is not getting that much popularity like the others are getting. The goal of this project is to increase the popularity of your tele- communication company and concerning people about the quality of service of Airtel.
Proposal planning's 5 Survey Analysis Schedule Staffing Budgeting Survey Analysis ScheduleStaffing Budgeting
6 Survey Airtel Bangladesh Ltd. formerly known as Warid Telecom. With a customer base of more than 10 million, Airtel Bangladesh is the most preferred youth brand of the country that thrives on excellent data service. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name Warid on May 10, 2007. Airtel Bangladesh has 7.97 million subscribers with 7.3% of market share.
7 Analysis To analysis the problem I make a survey with different questionnaires. Survey data will be analyzed by social segment, cultural segment, and demographic segments, such as customer society type, age, and gender. Then I analysis those data with MS Excel and compare different variable with some statistical tools like Z test, standard deviation. This project is mainly evaluated based analysis. All the data are used here by the interview with survey. They people engaged here customers and some staff.
Project priority matrix GRADEING TIME COST STAFFS PERFORMENCE WORKING AREA/TARGET PEOPLE Constant ■ ■ ■ Enhance ■ Accept ■ 8
Schedule 9 Questionnaire development and mailing 9 June -14 June Deadline for returning questionnaire 31 June Data tabulation and processing 3 July- 16 July Completion of final report 10. August Total Duration of this project is almost three month which is started from 9th January 2016. In that project, the total time line is like that:
10 Staffing We are 4 member of our company will handle this project. For the data collection part we need 5 executives and to collect the questionnaires. All the data will be designed, analyzed by my members.
Responsibility management TASK AMZA D RIFAT SHAWON JESMIN EX-1 EX-2 EX-3 Ex-4 EX-5 Questionnaire development R R S S Questionnaire mailing R R S S Data processing and tabulation R R S S Analysis of findings R R S S Recovery R R S S Preparation of final report R R R S S S 11
12 Professional & administrative time Estimated hours Rate Total Questionnaire development 5 Tk. 200/hr. Tk. 1000 Questionnaire mailing 6 100/hr. 600 Data processing and tabulation 4 200/hr. 800 Analysis of findings 21 250/hr. 5250 Preparation of final report 4 300/hr. 1200 Mailing cost 200 400 copies of questionnaires 400 In this project, there is a small budget analysis. That is given bellow: Budgeting
AON Network 13 0 1 4 0 0 4 4 4 4 8 4 8 4 12 4 2 3 16 20 4 24 24 7 28 0 24 4 28 12 6 24 0 12 12 24 4 3 12 0 4 8 12 A B C D E F
GANTT Chart 14 A B C D E F 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 A C T I V I T Y Time(week)
15 Risk Management of This Project Step 1: Risk Identification:  Political obstacles  Budget distribution  Quality checking of survey  Public harassment  Weather  Data margining  Public requirements
16Step 2: Risk Assessment form likelihood to occurring (0 to 10) Risk Event Likelihood Impact Difficulty Detection Activity Time Political Obstacle 8 2 7 All Budget Distribution 5 4 3 All Quality and checking of survey 7 5 5 All Public Harassment 6 8 4 All Weather 8 8 7 All Data Margining 4 5 All Public Requirement 4 3 3 All
17 5 Budget Distribution 4 Public Requirement 3 2 1 1 2 3 4 5 Step : 3 Severity Matrix Likelihood Impact
18 Step 4: Risk Respond Development Political obstacles Accept Budget distribution Expert to manage the budget Quality checking of survey work Project Manager Public harassment Avoid Weather Fulfill by next working day Data margining Expert executives Public requirement Distribution of policies
Conclusion 19 Here in this project all the data and information is collected by us. Here we have tried to collect data and information that will make this project successful project. So, all the authorization of this project goes to us. And all the scheduling and budgeting have done from our practical point of view. So, we think this proposal will make some better effect in your company’s marketing planning and forecasting .
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Marketing planning and forecasting of airtel company ltd

  • 2. Group Name INFORMATION OF GROUP MEMBERS NAME OF MEMBER ID MD. AMZAD HOSSAIN 15102225 RIFAT AHMED 15102183 JESMIN AKTER 15102190 AZIZUR ROHMAN SHAWON 15102164 2
  • 3. Project proposal “Marketing planning and forecasting of Airtel Company Ltd” Presentation Topic 3
  • 4. Project define 4 We selected this topic because we think it’s a very important part of Airtel Company Ltd. Through which we can make some improvement of communication. We all know that your tele-communication company is renowned company in India and in Bangladesh. But your tele-communication is not getting that much popularity like the others are getting. The goal of this project is to increase the popularity of your tele- communication company and concerning people about the quality of service of Airtel.
  • 6. 6 Survey Airtel Bangladesh Ltd. formerly known as Warid Telecom. With a customer base of more than 10 million, Airtel Bangladesh is the most preferred youth brand of the country that thrives on excellent data service. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name Warid on May 10, 2007. Airtel Bangladesh has 7.97 million subscribers with 7.3% of market share.
  • 7. 7 Analysis To analysis the problem I make a survey with different questionnaires. Survey data will be analyzed by social segment, cultural segment, and demographic segments, such as customer society type, age, and gender. Then I analysis those data with MS Excel and compare different variable with some statistical tools like Z test, standard deviation. This project is mainly evaluated based analysis. All the data are used here by the interview with survey. They people engaged here customers and some staff.
  • 8. Project priority matrix GRADEING TIME COST STAFFS PERFORMENCE WORKING AREA/TARGET PEOPLE Constant ■ ■ ■ Enhance ■ Accept ■ 8
  • 9. Schedule 9 Questionnaire development and mailing 9 June -14 June Deadline for returning questionnaire 31 June Data tabulation and processing 3 July- 16 July Completion of final report 10. August Total Duration of this project is almost three month which is started from 9th January 2016. In that project, the total time line is like that:
  • 10. 10 Staffing We are 4 member of our company will handle this project. For the data collection part we need 5 executives and to collect the questionnaires. All the data will be designed, analyzed by my members.
  • 11. Responsibility management TASK AMZA D RIFAT SHAWON JESMIN EX-1 EX-2 EX-3 Ex-4 EX-5 Questionnaire development R R S S Questionnaire mailing R R S S Data processing and tabulation R R S S Analysis of findings R R S S Recovery R R S S Preparation of final report R R R S S S 11
  • 12. 12 Professional & administrative time Estimated hours Rate Total Questionnaire development 5 Tk. 200/hr. Tk. 1000 Questionnaire mailing 6 100/hr. 600 Data processing and tabulation 4 200/hr. 800 Analysis of findings 21 250/hr. 5250 Preparation of final report 4 300/hr. 1200 Mailing cost 200 400 copies of questionnaires 400 In this project, there is a small budget analysis. That is given bellow: Budgeting
  • 13. AON Network 13 0 1 4 0 0 4 4 4 4 8 4 8 4 12 4 2 3 16 20 4 24 24 7 28 0 24 4 28 12 6 24 0 12 12 24 4 3 12 0 4 8 12 A B C D E F
  • 14. GANTT Chart 14 A B C D E F 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 A C T I V I T Y Time(week)
  • 15. 15 Risk Management of This Project Step 1: Risk Identification:  Political obstacles  Budget distribution  Quality checking of survey  Public harassment  Weather  Data margining  Public requirements
  • 16. 16Step 2: Risk Assessment form likelihood to occurring (0 to 10) Risk Event Likelihood Impact Difficulty Detection Activity Time Political Obstacle 8 2 7 All Budget Distribution 5 4 3 All Quality and checking of survey 7 5 5 All Public Harassment 6 8 4 All Weather 8 8 7 All Data Margining 4 5 All Public Requirement 4 3 3 All
  • 17. 17 5 Budget Distribution 4 Public Requirement 3 2 1 1 2 3 4 5 Step : 3 Severity Matrix Likelihood Impact
  • 18. 18 Step 4: Risk Respond Development Political obstacles Accept Budget distribution Expert to manage the budget Quality checking of survey work Project Manager Public harassment Avoid Weather Fulfill by next working day Data margining Expert executives Public requirement Distribution of policies
  • 19. Conclusion 19 Here in this project all the data and information is collected by us. Here we have tried to collect data and information that will make this project successful project. So, all the authorization of this project goes to us. And all the scheduling and budgeting have done from our practical point of view. So, we think this proposal will make some better effect in your company’s marketing planning and forecasting .
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