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Marketing the Mobile Part of Your Library

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Bohyun Kim
Bohyun Kim

This document discusses strategies for marketing the mobile aspects of libraries. It begins by emphasizing the importance of marketing to raise awareness, build a brand and message, and improve user experience and satisfaction. It then provides examples of library mobile branding messages and discusses using the physical library space and signage to showcase mobile offerings. The document also presents ideas for promoting mobile resources such as e-books, databases and services through displays, brochures, and QR codes. It stresses advertising where patrons access information on mobile devices and utilizing engagement strategies like games and contests. Overall, the document argues that libraries must find ways to make their mobile resources highly visible and discoverable in order to remain relevant to patrons.

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Marketing the Mobile Part of Your Library Bohyun Kim Digital Access Librarian, Florida International University Medical Library Slides: http://slideshare.net/bohyunkim http://bohyunkim.net/blog | Twitter: @bohyunkim Handheld Librarian Online Conference VII August 15, 2012
Marketing Flickr http://www.flickr.com/photos/ferret111/5571051621
A step extra but essential • Awareness • Message (Brand) • User experience • Patron satisfaction • Customer loyalty
Awareness http://expressiol.blogspot.com/2011/02/future-starbucks-menu-interface.html
What is available? http://www.cspinet.org/menulabeling/boards.html
Brand and Message
Brand and Message
More examples • Apple, Think outside of a box. • AT&T, The world’s networking company. • DuPont, The miracles of science. • IBM, Solutions for a small planet. • Intel, Intel Inside. • L’Oreal, Because I’m worth it. • Nike, Just do it. • Publix, Where shopping is pleasure. • Subway, Eat fresh. • Toyota, Get the feeling. • VISA, It’s everywhere you want to be.
What is your library’s message? • Boston Public Library : BPL - What do you want to know? • University of Florida - Borland Library, : Opening the door to knowledge • New Castle Public Library : Promoting lifelong learning for persons of all ages • Cambridge University Business School - Judge Library : We don’t just stamp your books. • Santa Barbara City College - Luria Library : Explore. Learn. Grow.
What does your library space say to your patrons? Image from : http://library.fiu.edu and http://anneknock.com/tag/libraries/
Library entrance Engineering Library at University of Nevada, Reno. Images from the presentation by Bohyun Kim, Tod Colegrove, Jason Clark at ALA 2012.http://www.slidesh are.net/bohyunkim/i-can- do-it-all-by-mysef- exploring-new-roles-for- libraries-and-mediating- technologies-in- addressing-the-diy- mindset-of-library- patrons
One of the coolest library buildings…
I would have never known…
Mobile part of your library • Mobile e-readers • Mobile e-books • Mobile devices (e.g. Flip camera, iPod touch, laptop, etc.) • Mobile resources (Part of your library collection) • Mobile services (e.g. Facebook, SMS reference, etc.) • Mobile website
What not show what you got? Florida International University Green Library
This is good but…
This is better. Howe Library http://www.vnews.com/08062010/6903185.htm
Making e-books visible Florida International University Green Library. Images from Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, http://acrl.ala.org/techconne ct/?p=498
Intrigue! Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
Draw attention Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
A successful program can be your best marketing. NCSU Libraries – Image from Anne Burke’s presentation http://connect.ala.org/node/176080
QR Code Booklet Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
Mobile databases explained in paper Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
Advertise where patrons are. Florida International University Medical Library
Engage! Florida International University Medical Library
Florida International University Medical Library Visibility Boise State University LibGuides http://guides.boisestate.edu/content.php?pid=14162 2&sid=1552856
Utilize the physical space Miami University Library, OH. http://www.epic-business.com/qr-code-use-miami-university/ Kansas State University Library.https://blogs.k-state.edu/it- news/2011/05/10/qr-codes-free-tools-quick-access-to-all-kinds-of-data/
What about this? “All our mobile stuff is listed on the library mobile website!”
How discoverable is your library’s mobile website? Flickr http://www.flickr.com/photos/vshioshvili/6052840960/
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
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Marketing the Mobile Part of Your Library
Marketing the Mobile Part of Your Library
Picking the right tool & Using it appropriately Flickr http://www.flickr.com/photos/39718079@N00/261054170/lightbox/
References • Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418. • Benjamin Rawlins, “Mobile Services & QR Codes,” http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/ • Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011. • Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498. • “Library Taglines,” Getting Attention, http://gettingattention.org/nonprofit- taglines/database/library_taglines.html?order=field_tagline_value&sort=desc. • Gimme. http://gimme.scottsdalelibrary.org/ • “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger Hunt and Gimme app from the Scottsdale Public Library) http://connect.ala.org/node/176080 • FIU Medical Library, Facebook. http://facebook.com/fiumedlib. *** See other references in the slides.
Questions?

More Related Content

Marketing the Mobile Part of Your Library

  • 1. Marketing the Mobile Part of Your Library Bohyun Kim Digital Access Librarian, Florida International University Medical Library Slides: http://slideshare.net/bohyunkim http://bohyunkim.net/blog | Twitter: @bohyunkim Handheld Librarian Online Conference VII August 15, 2012
  • 3. A step extra but essential • Awareness • Message (Brand) • User experience • Patron satisfaction • Customer loyalty
  • 5. What is available? http://www.cspinet.org/menulabeling/boards.html
  • 8. More examples • Apple, Think outside of a box. • AT&T, The world’s networking company. • DuPont, The miracles of science. • IBM, Solutions for a small planet. • Intel, Intel Inside. • L’Oreal, Because I’m worth it. • Nike, Just do it. • Publix, Where shopping is pleasure. • Subway, Eat fresh. • Toyota, Get the feeling. • VISA, It’s everywhere you want to be.
  • 9. What is your library’s message? • Boston Public Library : BPL - What do you want to know? • University of Florida - Borland Library, : Opening the door to knowledge • New Castle Public Library : Promoting lifelong learning for persons of all ages • Cambridge University Business School - Judge Library : We don’t just stamp your books. • Santa Barbara City College - Luria Library : Explore. Learn. Grow.
  • 10. What does your library space say to your patrons? Image from : http://library.fiu.edu and http://anneknock.com/tag/libraries/
  • 11. Library entrance Engineering Library at University of Nevada, Reno. Images from the presentation by Bohyun Kim, Tod Colegrove, Jason Clark at ALA 2012.http://www.slidesh are.net/bohyunkim/i-can- do-it-all-by-mysef- exploring-new-roles-for- libraries-and-mediating- technologies-in- addressing-the-diy- mindset-of-library- patrons
  • 12. One of the coolest library buildings…
  • 13. I would have never known…
  • 14. Mobile part of your library • Mobile e-readers • Mobile e-books • Mobile devices (e.g. Flip camera, iPod touch, laptop, etc.) • Mobile resources (Part of your library collection) • Mobile services (e.g. Facebook, SMS reference, etc.) • Mobile website
  • 15. What not show what you got? Florida International University Green Library
  • 16. This is good but…
  • 17. This is better. Howe Library http://www.vnews.com/08062010/6903185.htm
  • 18. Making e-books visible Florida International University Green Library. Images from Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, http://acrl.ala.org/techconne ct/?p=498
  • 19. Intrigue! Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
  • 20. Draw attention Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
  • 21. A successful program can be your best marketing. NCSU Libraries – Image from Anne Burke’s presentation http://connect.ala.org/node/176080
  • 22. QR Code Booklet Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
  • 23. Mobile databases explained in paper Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
  • 24. Advertise where patrons are. Florida International University Medical Library
  • 26. Florida International University Medical Library Visibility Boise State University LibGuides http://guides.boisestate.edu/content.php?pid=14162 2&sid=1552856
  • 27. Utilize the physical space Miami University Library, OH. http://www.epic-business.com/qr-code-use-miami-university/ Kansas State University Library.https://blogs.k-state.edu/it- news/2011/05/10/qr-codes-free-tools-quick-access-to-all-kinds-of-data/
  • 28. What about this? “All our mobile stuff is listed on the library mobile website!”
  • 29. How discoverable is your library’s mobile website? Flickr http://www.flickr.com/photos/vshioshvili/6052840960/
  • 48. ?
  • 51. Picking the right tool & Using it appropriately Flickr http://www.flickr.com/photos/39718079@N00/261054170/lightbox/
  • 52. References • Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418. • Benjamin Rawlins, “Mobile Services & QR Codes,” http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/ • Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011. • Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498. • “Library Taglines,” Getting Attention, http://gettingattention.org/nonprofit- taglines/database/library_taglines.html?order=field_tagline_value&sort=desc. • Gimme. http://gimme.scottsdalelibrary.org/ • “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger Hunt and Gimme app from the Scottsdale Public Library) http://connect.ala.org/node/176080 • FIU Medical Library, Facebook. http://facebook.com/fiumedlib. *** See other references in the slides.