Live: Ad Copy Workshop at 2014 Hero Conference
- 1. #herocon 2014 Elizabeth Marsten Ad Copy: Your First Impression
- 2. ELIZABETH MARSTEN (ME) • VP of Search Marketing • Pay-Per-Clip Marketer • SEO, Social, PPC, Content • @ebkendo • http://bitly.com/bundles/ebkendo/5 • Do not spoil season 4 for me 2
- 3. WHERE'S PORTENT? 3 Technically speaking, More specifically, here. here.
- 4. Personas
- 5. RESOURCES • US Census • Customer reviews/forums • Facebook • Google Analytics • Ubersuggest • Lexicons 5 @ebkendo #herocon #superfuntimes
- 6. FREE SWAG! 6 @ebkendo #herocon #Iinventedpostits
- 7. Get out of the box ad copy
- 8. SAFE FOR WORK • Asking questions in the headline • Use a hashtag • Using sounds or smells • Poetry • Use the URL as the headline 8 @ebkendo #herocon #nowyoucantstoplookinghere
- 9. LESS SAFE FOR WORK • Guilt • Reverse psychology • Inferring “things” • Sounding drunk 9 @ebkendo #herocon #insertyourmommajoke
- 10. GOT SOME IDEAS? 10 skeletorislove.tumblr.com
- 11. Let’s get to writing! @ebkendo #herocon