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Martin Waxman McMaster Building Social Media Relationships 2011

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Martin Waxman
Martin Waxman

Social media allows for democratic and transparent interactions between people and organizations to build relationships and communities. It has become an important way to listen, engage, and connect with others. While social media parallels traditional media, it allows for two-way conversations without filters across borders. Building social media relationships requires setting parameters, commenting on and curating content, and creating your own content to tell your story visually online while maintaining some consistent interpersonal skills. Resources like books by Gladwell, Joel, Li, Bernoff, Baer, and Shirky provide further guidance.

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Building Social Media Relationships Martin Waxman November 10, 2011 © 2011 Martin Waxman. All rights Reserved.
Nice to meet you
Resume…
Or RESUME…
Social media… a view from above
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals. In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.” Clay Shirky, Here Comes Everybody
What is social media?
My erstwhile attempt at a definition Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and communities of mutual benefit - usually online. (from myPALETTE)
It’s all about relationships!
What else? • Like MSM (mainstream media) • …but without a filter • Leaps across borders in a single bound
And… • It’s DIY • Cost of entry? Practically non-existent • Two-way conversation • Word spreads fast
Why is social media important? Listen Engage Connect
A few considerations • Intersection of personal and professional • Need to set parameters; social media policy • New tools, old rules
What are your goals?
How do you get there?
The glue Really Simple Syndication RSS = subscribing
 Now vs. Then  Blogging Writing and publishing Podcasts Radio/audio Video/streaming TV Virtual communities Actual communities Twitter IM… telegrams Smartphones Telemarketing
Blogs
Martin Waxman McMaster Building Social Media Relationships 2011
Martin Waxman McMaster Building Social Media Relationships 2011
Martin Waxman McMaster Building Social Media Relationships 2011
Martin Waxman McMaster Building Social Media Relationships 2011
Connect and stay connected
Making it happen 1. Comment 2. Curate 3. Create
Are you building relationships? • Online footprint • New skill set: telling your story visually • Some things don’t change
Resources And… • The Tipping Point by Malcolm Gladwell • Six Pixels of Separation by Mitch Joel • Groundswell by Charlene Li & Josh Bernoff • The Now Revolution by Jay Baer and Amber Nasland • Here Comes Everybody by Clay Shirky • Content Rules by Ann Handley & CC Chapman
Contact: Martin Waxman martinwaxman@gmail.com Blog:myPALETTE Twitter: @martinwaxman

More Related Content

Martin Waxman McMaster Building Social Media Relationships 2011

  • 1. Building Social Media Relationships Martin Waxman November 10, 2011 © 2011 Martin Waxman. All rights Reserved.
  • 5. Social media… a view from above
  • 6. “I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals. In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.” Clay Shirky, Here Comes Everybody
  • 7. What is social media?
  • 8. My erstwhile attempt at a definition Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and communities of mutual benefit - usually online. (from myPALETTE)
  • 9. It’s all about relationships!
  • 10. What else? • Like MSM (mainstream media) • …but without a filter • Leaps across borders in a single bound
  • 11. And… • It’s DIY • Cost of entry? Practically non-existent • Two-way conversation • Word spreads fast
  • 12. Why is social media important? Listen Engage Connect
  • 13. A few considerations • Intersection of personal and professional • Need to set parameters; social media policy • New tools, old rules
  • 14. What are your goals?
  • 15. How do you get there?
  • 16. The glue Really Simple Syndication RSS = subscribing
  • 17.  Now vs. Then  Blogging Writing and publishing Podcasts Radio/audio Video/streaming TV Virtual communities Actual communities Twitter IM… telegrams Smartphones Telemarketing
  • 18. Blogs
  • 23. Connect and stay connected
  • 24. Making it happen 1. Comment 2. Curate 3. Create
  • 25. Are you building relationships? • Online footprint • New skill set: telling your story visually • Some things don’t change
  • 26. Resources And… • The Tipping Point by Malcolm Gladwell • Six Pixels of Separation by Mitch Joel • Groundswell by Charlene Li & Josh Bernoff • The Now Revolution by Jay Baer and Amber Nasland • Here Comes Everybody by Clay Shirky • Content Rules by Ann Handley & CC Chapman
  • 27. Contact: Martin Waxman martinwaxman@gmail.com Blog:myPALETTE Twitter: @martinwaxman