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Mary Cate Shares San Francisco

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Riggs Partners
Riggs Partners

Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.

1 of 33
Inman Connect My time in San Fran
Things I Learned • Marketing Best Practices (Mainly Digital) • Cool Apps • Strategy • Real Estate is Boring
Slowing down is actually the same as STOPPING innovation. Keep learning new skills.
The best open rate for emails is at 7am on Saturday mornings.
Need a good calendar app? Tempo Ai is one of the best
Refresh is the perfect app for networking. Great for realtors and marketers 
Digital isn’t going away.
The Right Medium • The medium is the message • Co-evolve the medium and its message and the product and its context • Experiment to find new mediums • Think about how to get your innovative product out to your customers in innovative ways.
Uberfication means bridging the gap between consumer and product
Social Media • When social media is no longer a shiny object how does it actually MATTER to your business? • Make an impact on your business with social media • You CAN source leads on social media. Super valuable content + landing pages = conversions
Find Your Niche • Social accounts need a mission. Who are your people. • What are you sharing? Does it serve that audience? Does it serve that mission? • Every social account should have a mission, and then sharing content is easy.
CONTENT IS KING • Blend content with lifestyle information AND your information • Show what you know AND your community • People want to know EVERYTHING • People want hyperlocal information
Cont. • Everything is connected • People want control • Create the BEST consumer experience you can • Actively create the context for your consumers to understand how your idea fits into their lives
…. • Content marketing helps a company stay TOP OF MIND, so when the consumer is ready to buy, they turn to you without being forced • People want to see THEMSELVES in YOUR work. NOT YOU • Build trust, credibility, & goodwill client | presentation
And Some More • Solve people’s problems. Don’t just solve for their happiness, solve for their success • Your marketing materials should be what people would pay you for • What marketing content will your customers THANK you for? • Be USEFUL in every update
Helpful is the new viral
If you have a good enough piece of content, THAT becomes the influencer
Social Influencers • Influence (is) PROVIDE attention and value to others • Be generous. The more you give, the more you get. • Build relationships • Take some time to help the influencer first • Show people you are promoting THEIR stuff • If you are mentioned anywhere- reciprocate! • Influence has completely inverted with social media. Provide value to others. Shine attention to others
Remarkable is the new “business as usual”
Listen, Learn, Care, Serve
Your Followers • Everything is about the audience • Are you attracting the right following? • You need people who love how much you helped them • Know how these people are thinking about your industry. That drives every decision about what to share • TREAT THE FOLLOWERS YOU HAVE AMAZINGLY
In marketing, you want to have as much information as possible. A lack of information slows down marketing.
Analytics • Provide context to your data= knowledge • Pulling analytics is a great way to enhance your consumer experience • Don’t just look at vanity metrics (impressions & reach). Measure what you are actually trying to accomplish (leads & conversions)
Something happens when traditional thinking stops and innovative thinking takes over, change.
Consumer Experience • It STARTS with the consumer • Mobile is causing a major shift in the consumer experience • User experience creates business opportunities • Create true synergy with the consumer…make it WE centric not ME • Customer’s expect “frictionless” transactions
Focus. • Are you trying “every” possible tactic on FB to generate leads? Knock it off and get focused • If you are in doubt, don’t do it. • We are constantly obsessed with the next “big” thing. Focus on where you are. • Don’t fear technology • When you are starving, everything looks good.
The Brand. • What fuels your brand? • Do you trust them? • Are they excellent at what they do? • Do they care about me? • As the world gets smaller, branding is more important than ever. • People buy from people • Brands are made up of people. The people are the entire point.
“We partnerwith people that we feel are brand right for us”
Change people’s hearts, minds, and actions. Enchantment. -Guy Kawasaki
Enchantment • Always default to yes. How can I help you? • The eyes are the key to a great smile. (No more botox) • Become a baker, not an eater. • Baker’s do not see other people’s gains as their loss • Accept others for what they are • Enchant ALL of the influencers • If all else fails, get on your knees
Canva is amazing. For all of the “amateur” graphic designers of course
See?
You aren’t in competition with your competition, you are in competition with your customer’s “online time”

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Mary Cate Shares San Francisco

  • 1. Inman Connect My time in San Fran
  • 2. Things I Learned • Marketing Best Practices (Mainly Digital) • Cool Apps • Strategy • Real Estate is Boring
  • 3. Slowing down is actually the same as STOPPING innovation. Keep learning new skills.
  • 4. The best open rate for emails is at 7am on Saturday mornings.
  • 5. Need a good calendar app? Tempo Ai is one of the best
  • 6. Refresh is the perfect app for networking. Great for realtors and marketers 
  • 8. The Right Medium • The medium is the message • Co-evolve the medium and its message and the product and its context • Experiment to find new mediums • Think about how to get your innovative product out to your customers in innovative ways.
  • 9. Uberfication means bridging the gap between consumer and product
  • 10. Social Media • When social media is no longer a shiny object how does it actually MATTER to your business? • Make an impact on your business with social media • You CAN source leads on social media. Super valuable content + landing pages = conversions
  • 11. Find Your Niche • Social accounts need a mission. Who are your people. • What are you sharing? Does it serve that audience? Does it serve that mission? • Every social account should have a mission, and then sharing content is easy.
  • 12. CONTENT IS KING • Blend content with lifestyle information AND your information • Show what you know AND your community • People want to know EVERYTHING • People want hyperlocal information
  • 13. Cont. • Everything is connected • People want control • Create the BEST consumer experience you can • Actively create the context for your consumers to understand how your idea fits into their lives
  • 14. …. • Content marketing helps a company stay TOP OF MIND, so when the consumer is ready to buy, they turn to you without being forced • People want to see THEMSELVES in YOUR work. NOT YOU • Build trust, credibility, & goodwill client | presentation
  • 15. And Some More • Solve people’s problems. Don’t just solve for their happiness, solve for their success • Your marketing materials should be what people would pay you for • What marketing content will your customers THANK you for? • Be USEFUL in every update
  • 16. Helpful is the new viral
  • 17. If you have a good enough piece of content, THAT becomes the influencer
  • 18. Social Influencers • Influence (is) PROVIDE attention and value to others • Be generous. The more you give, the more you get. • Build relationships • Take some time to help the influencer first • Show people you are promoting THEIR stuff • If you are mentioned anywhere- reciprocate! • Influence has completely inverted with social media. Provide value to others. Shine attention to others
  • 19. Remarkable is the new “business as usual”
  • 21. Your Followers • Everything is about the audience • Are you attracting the right following? • You need people who love how much you helped them • Know how these people are thinking about your industry. That drives every decision about what to share • TREAT THE FOLLOWERS YOU HAVE AMAZINGLY
  • 22. In marketing, you want to have as much information as possible. A lack of information slows down marketing.
  • 23. Analytics • Provide context to your data= knowledge • Pulling analytics is a great way to enhance your consumer experience • Don’t just look at vanity metrics (impressions & reach). Measure what you are actually trying to accomplish (leads & conversions)
  • 24. Something happens when traditional thinking stops and innovative thinking takes over, change.
  • 25. Consumer Experience • It STARTS with the consumer • Mobile is causing a major shift in the consumer experience • User experience creates business opportunities • Create true synergy with the consumer…make it WE centric not ME • Customer’s expect “frictionless” transactions
  • 26. Focus. • Are you trying “every” possible tactic on FB to generate leads? Knock it off and get focused • If you are in doubt, don’t do it. • We are constantly obsessed with the next “big” thing. Focus on where you are. • Don’t fear technology • When you are starving, everything looks good.
  • 27. The Brand. • What fuels your brand? • Do you trust them? • Are they excellent at what they do? • Do they care about me? • As the world gets smaller, branding is more important than ever. • People buy from people • Brands are made up of people. The people are the entire point.
  • 28. “We partnerwith people that we feel are brand right for us”
  • 29. Change people’s hearts, minds, and actions. Enchantment. -Guy Kawasaki
  • 30. Enchantment • Always default to yes. How can I help you? • The eyes are the key to a great smile. (No more botox) • Become a baker, not an eater. • Baker’s do not see other people’s gains as their loss • Accept others for what they are • Enchant ALL of the influencers • If all else fails, get on your knees
  • 31. Canva is amazing. For all of the “amateur” graphic designers of course
  • 32. See?
  • 33. You aren’t in competition with your competition, you are in competition with your customer’s “online time”