Slides giving a big overview on how to master a startup pitch deck. We stress the investor pitch deck but also comment on different angles like media decks or customer decks. List of don'ts to do designing pitch slides.
43. Pitch deck: Market
“Deidre McClosky (professor and former University of
Chicago protégé of Milton Friedman) has calculated that
persuasion constitutes more than a quarter of
the US GNP”
One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95.
http://www.slideshare.net/press42 investment@press42.com / @42press
44. Pitch deck: Market
“Deidre McClosky (professor and former University of
Chicago protégé of Milton Friedman) has calculated that
persuasion constitutes more than a quarter of
the US GNP”
One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95.
Storytelling 50% of persuasion = 14% of GNP = $1T+
http://www.slideshare.net/press42 investment@press42.com / @42press
45. “While some may find it hard to believe, IBM
probably employs more corporate storytellers
and story researchers than any other company”
http://www.research.ibm.com/knowsoc/index.html
http://www.slideshare.net/press42 investment@press42.com / @42press
46. Paul Smith is director of Consumer Communications Research at
The Procter Gamble Company
http://www.slideshare.net/press42 investment@press42.com / @42press
67. MSFT
0
Jan Feb Mar Apr May
Registred Users Premium Users Stories
http://www.slideshare.net/press42 investment@press42.com / @42press
68. Pitch deck: Business plan
Premium accounts
$12.99/month
$120/year
http://www.slideshare.net/press42 investment@press42.com / @42press
69. Pitch deck: Business plan
Premium accounts
$12.99/month
$120/year
Unlimited tweets
Story graphing
Multiple account integration
http://www.slideshare.net/press42 investment@press42.com / @42press
70. Cost structure
200000
150000
euros
100000
50000
0
Year 1 Year 2 Year 3
Salaries IT/Infraestructure
Administrative Travels
http://www.slideshare.net/press42 investment@press42.com / @42press
71. Net Income
300000,00
225000,00
150000,00
Euros
75000,00
0
-75000,00
-150000,00
Year 1 Year 2 Year 3
Revenue Costs Net Income
http://www.slideshare.net/press42 investment@press42.com / @42press
72. Pitch deck: Team
Alex Barrera - CEO founder
Former founder of X
Tech journalist for Y
Alex Barrera - CTO founder
Former founder of X
Tech journalist for Y
Alex Barrera - Chief Designer
Former founder of X
Tech journalist for Y
http://www.slideshare.net/press42 investment@press42.com / @42press
73. Pitch deck: Milestones
Jan - Conceptualization
Feb - Customer discovery
Mar - Customer validation
Mar - BETA launch
May - Sign first enterprise customer
Sep - Official launch
http://www.slideshare.net/press42 investment@press42.com / @42press
75. Pitch deck: Investment
Hiring 3 more people
Expand the server capacity
Expand PR efforts
http://www.slideshare.net/press42 investment@press42.com / @42press
76. Pitch deck: Call to action
Tools are TOO generic
No tools = manual working
http://www.slideshare.net/press42 investment@press42.com / @42press
77. Pitch deck: Call to action
“Business-to-business finally becomes “sexy.”:
Over the past 6-to-12 months, we’ve started to do
more B2B deals” for “vertical solutions”
Jeff Clavier, SoftTech VC - Dic 2012
http://www.slideshare.net/press42 investment@press42.com / @42press
78. Pitch deck: Call to action
Storytelling specific tools
are needed
You’ve
88. Pitch deck: Extra slides
Elaborate on marketing strategies
Elaborate on business model
Elaborate on why you aren’t a Groupon clone
89. Pitch deck: DON’TS
1. Put more than 3 words per slide
2. Put shitty images that pixelate or tiny ones
3. Put graphs without a source
4. Put your contact information on the last slide
5. Put weird color combinations: Stick to white-black
6. Use tiny fonts and leave white space available
7. Live demos
8. If you use a video, time it or have it narrated it
9. Don't relay on the Internet
10. Put tables full of numbers
11. 3D Graphs
12. Fancy transitions
13. Add graphs with no axis titles
14. Use numbers with no units