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Maverick - Seeing things differently

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Maverick
Maverick

This is not your normal company overview, but frankly we are not a normal company. This is more about why we do what we do, than it is about what. Maverick, a Brand activation agency based in Johannesburg, South Africa has a proven track record in delivering award winning solutions. Our approach to challenging the norm, dubbed EQUILIBRIUM is designed to interrogate and investigate the optimum solution to message delivery irrespective of medium. Our 15 year track record combined with our global activation footprint ensure we remain current with global trends and tactics. Interested in knowing more? So are we! Every day! Call us, or drop us a note and we will get in touch! You never know, there just may be some awesome hiding in the wings, waiting to be discovered!

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Seeing Things Differently for the last 15 years
We are a creative activation agency that excels in interpreting needs of our clients’ into real world activations that work! § We do this using our real life understanding of how customers, consumers, corporates and sports fans react and interact with their specific environments.
Who is Maverick? We know exactly who we are, we’ve spent the last 15 years figuring it out! Its what we mean to you, that matters to us. We are the activation Ninja’s, the go-to guys (and gals), the ones to call when the ones-to-call are not answering. BE AMAZING The World Needs More Amazing! Mostly we have built a reputation on solid ideas delivered flawlessly that meet strategic objectives.
Why us ? We are passionate supporters, of passionate supporters, it’s the lifeblood of every brand. BUT Simply put, we believe the majority of activations, events and promotions…don’t deliver. Too many great ideas, are flawed in the final delivery. We love the challenge of balancing great ideas, with greater execution.
How we do it! We use the strength of our cumulative real world expertise, from delivering projects around the world (yes, us, really) and the invaluable working relationships with our clients’ to solve the biggest question of them all. Irrespective of the project, be it exhibition or event, promotion or activation, sponsorship or sales conference…the single over-riding challenge we strive to solve is WHY are we doing this?
We work in a world where Normal is Never Good Enough
What we do? Events Activations We are not big fans of lists! Launches But for the overachievers out RoadShows there, that need to tick that box – our skill set is defined by the Promotions ability to translate, and deliver brands into the real world, for real Sponsorships people, in real time. Exhibitions We do these things for global Conferences brands and local businesses, working in sports stadiums in Sri- Lanka, Conference Halls in International Cairns and Shopping Centre’s in Sandton. Consulting
A Winning Approach…
Our philosophy : Equilibrium! The best ideas are ones that can be delivered flawlessly, with relevant creative execution and strategic insight. Its too easy to get this balancing act wrong and allow individual elements to overpower others in the execution mix. Activations in equilibrium with these principles, ultimately deliver! Every time.
Our methodology : Strategy Creativity Delivery
Our clients :
Maverick handles all in-stadium activation for the ICC Global Tournaments, as well as all major in-bound Cricket properties, such as IPL, World T20 and Champions League
International Pedigree We are proud of our 100% home- grown South African heritage. Unlike most local agencies, that claim international expertise through affiliations, we are one of the few local agencies that actively works out of the country. This exposes our teams directly to best-of-breed international practices, creative alternatives and implementation strategies.
0 – 9 Year Activities Area • BHP BILLITON field. Inflatable cube marquee to be erected on bottom • Size of marquee 30 x 15 • A crew of 20 individuals qualified and/or trained in working with younger childrenJHB Community Event will attend to overseen by 1 senior manager the safety and planning DECEMBER 2007 4TH of the days activities. • All children to be signed in by an adult. • An arm band with parents contact number will be attached onto each child. The child will not be allowed out the demarcated area on any condition. Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD Maverick constantly investigates new activation trends and technology such as inflatable venues, like this turn-key portable retail project for NIKE.
A sample of our Sports Activation projects : ICC Cricket World Cup : India, Sri-Lanka, Bangaldesh Standard Bank Pro20 Series – 8 years Karbonn Smart Champions League T20 94,7 Cycle Challenge Operational Assistance, and Branding Management Blue Bulls In-Stadium Match presentation and Spectator Programme Cricket South Africa – Season Presentation Management, All properties Indian Premier League – Opening Ceremony and Centralised Tournament Entertainment and Presentation ICC World T20 Sri-Lanka 702 Walk-The-Talk Operational Assistance, and Branding Management FIFA World Cup SA 2010 – ZAKUMI mascot programme and management FIFA FootBall for Hope – Alexandra Street Football programme MTN FanZones – FIFA World Cup SA 2010
Maverick stages a variety of live events annually..from pharmaceutical product launches, to live broadcast awards dinners and awards banquets
A sample of our Event Activation projects : Samsung Connect Day – Cape Town Nestle Internal Sales Launch Cricket South Africa Annual Cricket Awards Banquet SAB Environmentalist of the Year Awards Liberty Life Sales Conference and Roadshow Aspen Pharma – Product Launch, Exhibitions and RoadShows Roche Pharma – Internal Comms, Sales Conference and Exhibitions SAB Sports Media Awards Nestle New Building Launch Murray and Roberts Mid Management TeamBuild and Conference Murray and Roberts Jack Cheetham Awards FNB PayPal SA launch and developer roadshows Microsoft Partner Awards Programme and Gala Dinner
Maverick developed, conceptualised and implemented the MTN FanZones @ Montecasino and V&A WaterFront over FIFA World Cup South African 2010.
A sample of our Tactical projects : TakeALot – Mall Ambush and Viral Karbonn Smart Champions Trophy – Social Media Ambassador Programme SA Tourism – Flashmob Karbonn Smart Champions Trophy – Melrose Arch Street Party Cell C – Gay Pride Win-A-Trip to London pride campaign Nike – Jozi Runs Pledge House Samsung – Blue Man Group CT Connect Day promo campaign CSA – Social Media Ambassador Programme
MAVERICK develops pro-active conceptual activations, that explore new engagement opportunities within the sponsorship space for brand activation and leveraging purposes.
Want to see things differently? For a personal presentation, and more detail on specific case studies, reach out for more info. . Andrew Ross – andrew@mavericksa.co.za +27 83 400 9031

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Maverick - Seeing things differently

  • 1. Seeing Things Differently for the last 15 years
  • 2. We are a creative activation agency that excels in interpreting needs of our clients’ into real world activations that work! § We do this using our real life understanding of how customers, consumers, corporates and sports fans react and interact with their specific environments.
  • 3. Who is Maverick? We know exactly who we are, we’ve spent the last 15 years figuring it out! Its what we mean to you, that matters to us. We are the activation Ninja’s, the go-to guys (and gals), the ones to call when the ones-to-call are not answering. BE AMAZING The World Needs More Amazing! Mostly we have built a reputation on solid ideas delivered flawlessly that meet strategic objectives.
  • 4. Why us ? We are passionate supporters, of passionate supporters, it’s the lifeblood of every brand. BUT Simply put, we believe the majority of activations, events and promotions…don’t deliver. Too many great ideas, are flawed in the final delivery. We love the challenge of balancing great ideas, with greater execution.
  • 5. How we do it! We use the strength of our cumulative real world expertise, from delivering projects around the world (yes, us, really) and the invaluable working relationships with our clients’ to solve the biggest question of them all. Irrespective of the project, be it exhibition or event, promotion or activation, sponsorship or sales conference…the single over-riding challenge we strive to solve is WHY are we doing this?
  • 6. We work in a world where Normal is Never Good Enough
  • 7. What we do? Events Activations We are not big fans of lists! Launches But for the overachievers out RoadShows there, that need to tick that box – our skill set is defined by the Promotions ability to translate, and deliver brands into the real world, for real Sponsorships people, in real time. Exhibitions We do these things for global Conferences brands and local businesses, working in sports stadiums in Sri- Lanka, Conference Halls in International Cairns and Shopping Centre’s in Sandton. Consulting
  • 9. Our philosophy : Equilibrium! The best ideas are ones that can be delivered flawlessly, with relevant creative execution and strategic insight. Its too easy to get this balancing act wrong and allow individual elements to overpower others in the execution mix. Activations in equilibrium with these principles, ultimately deliver! Every time.
  • 10. Our methodology : Strategy Creativity Delivery
  • 12. Maverick handles all in-stadium activation for the ICC Global Tournaments, as well as all major in-bound Cricket properties, such as IPL, World T20 and Champions League
  • 13. International Pedigree We are proud of our 100% home- grown South African heritage. Unlike most local agencies, that claim international expertise through affiliations, we are one of the few local agencies that actively works out of the country. This exposes our teams directly to best-of-breed international practices, creative alternatives and implementation strategies.
  • 14. 0 – 9 Year Activities Area • BHP BILLITON field. Inflatable cube marquee to be erected on bottom • Size of marquee 30 x 15 • A crew of 20 individuals qualified and/or trained in working with younger childrenJHB Community Event will attend to overseen by 1 senior manager the safety and planning DECEMBER 2007 4TH of the days activities. • All children to be signed in by an adult. • An arm band with parents contact number will be attached onto each child. The child will not be allowed out the demarcated area on any condition. Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD Maverick constantly investigates new activation trends and technology such as inflatable venues, like this turn-key portable retail project for NIKE.
  • 15. A sample of our Sports Activation projects : ICC Cricket World Cup : India, Sri-Lanka, Bangaldesh Standard Bank Pro20 Series – 8 years Karbonn Smart Champions League T20 94,7 Cycle Challenge Operational Assistance, and Branding Management Blue Bulls In-Stadium Match presentation and Spectator Programme Cricket South Africa – Season Presentation Management, All properties Indian Premier League – Opening Ceremony and Centralised Tournament Entertainment and Presentation ICC World T20 Sri-Lanka 702 Walk-The-Talk Operational Assistance, and Branding Management FIFA World Cup SA 2010 – ZAKUMI mascot programme and management FIFA FootBall for Hope – Alexandra Street Football programme MTN FanZones – FIFA World Cup SA 2010
  • 16. Maverick stages a variety of live events annually..from pharmaceutical product launches, to live broadcast awards dinners and awards banquets
  • 17. A sample of our Event Activation projects : Samsung Connect Day – Cape Town Nestle Internal Sales Launch Cricket South Africa Annual Cricket Awards Banquet SAB Environmentalist of the Year Awards Liberty Life Sales Conference and Roadshow Aspen Pharma – Product Launch, Exhibitions and RoadShows Roche Pharma – Internal Comms, Sales Conference and Exhibitions SAB Sports Media Awards Nestle New Building Launch Murray and Roberts Mid Management TeamBuild and Conference Murray and Roberts Jack Cheetham Awards FNB PayPal SA launch and developer roadshows Microsoft Partner Awards Programme and Gala Dinner
  • 18. Maverick developed, conceptualised and implemented the MTN FanZones @ Montecasino and V&A WaterFront over FIFA World Cup South African 2010.
  • 19. A sample of our Tactical projects : TakeALot – Mall Ambush and Viral Karbonn Smart Champions Trophy – Social Media Ambassador Programme SA Tourism – Flashmob Karbonn Smart Champions Trophy – Melrose Arch Street Party Cell C – Gay Pride Win-A-Trip to London pride campaign Nike – Jozi Runs Pledge House Samsung – Blue Man Group CT Connect Day promo campaign CSA – Social Media Ambassador Programme
  • 20. MAVERICK develops pro-active conceptual activations, that explore new engagement opportunities within the sponsorship space for brand activation and leveraging purposes.
  • 21. Want to see things differently? For a personal presentation, and more detail on specific case studies, reach out for more info. . Andrew Ross – andrew@mavericksa.co.za +27 83 400 9031