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Maximizing LinkedIn for Sales

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The document discusses using social media, particularly LinkedIn and Facebook, to boost sales and build professional networks. It provides tips for setting up effective profiles on these sites, such as being concise and informative, adding contacts and recommendations, and participating in groups and answers forums to showcase expertise. The document also discusses maintaining an online reputation and how to respectfully engage and participate in online conversations to establish relationships and connect with potential customers.

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SOCIAL MEDIA TO BOOST SALES 12/16/08

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Why social networking? Increase your visibility online Improve your professional network Find hidden connections Make first meetings go smoother Deepen relationships with customers Find new prospects and make them customers

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Top social networking sites Myspace Facebook Flickr LinkedIn Fastest growing: Twitter, Tagged, Ning

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Social media even more important in the travel, tourism and hospitality business!

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Today’s focus LinkedIn.com Facebook.com Others to explore on your own: Myspace.com Twitter.com Various travel related socnets

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Social networking fundamentals Profile Content Contacts/friends Search Understand your key words/search terms Know where to search (e.g., Twitter searches on Summize.com) Other functions vary by socnet

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Maximizing LinkedIn Make the most of your profile Showcase your professional expertise and personality Upload your address book contacts to expand your network

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LinkedIn profile tips Be concise, interesting and informative Use key words people may search on, such as safety or PPE Add every new contact you meet to your network

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More LinkedIn profile tips Recommendations add interest to your profile Add hobbies and interests to uncover hidden connections with existing or new contacts

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Advanced LinkedIn tips LinkedIn Answers Post questions or answers Showcase your expertise Search answers to find and make new contacts LinkedIn Groups Search for keywords such as meetings, travel, tourism, meeting planning 375 groups on “safety” alone Join groups to make new contacts

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LinkedIn groups search

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Facebook search

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Niche social sites Tripadvisor IgoUgo Virtualtourist.com Chowhound Guidespot GoSeeTell Yelp MyTravelGuide RealTravel Epinions DontGoThere.org

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Online reputation management Show your best face online How are you connecting? How much is too much? Define role and value of social media for you as well as your brand Know that what you say online to one person, one time… you’re saying to everyone, all the time

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GETTING STARTED

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Joining the conversation: Listen Observe online communities where your brand is actively discussed Participate in conversations as if with someone in real life whom you respect Pay attention to how community members interact with each other Reach out to people as a human being, NOT as a marketer or salesperson

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Joining the conversation: Engage I. Listen IV. Evaluate III. Contribute II. Participate

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Create content Make it easy for people to connect to you Participate in larger conversations Integrate into social networks Provide a valuable application Build relationships on and off-line Contribute to the community

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Benefits of social media Deeper relationships with visitors/guests Increased awareness for brand Better communication with audiences Broadening of professional network Search engine prominence Increased web or blog traffic

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QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)

More Related Content

Maximizing LinkedIn for Sales

  • 1. SOCIAL MEDIA TO BOOST SALES 12/16/08
  • 2. Why social networking? Increase your visibility online Improve your professional network Find hidden connections Make first meetings go smoother Deepen relationships with customers Find new prospects and make them customers
  • 3. Top social networking sites Myspace Facebook Flickr LinkedIn Fastest growing: Twitter, Tagged, Ning
  • 4. Social media even more important in the travel, tourism and hospitality business!
  • 5.  
  • 6. Today’s focus LinkedIn.com Facebook.com Others to explore on your own: Myspace.com Twitter.com Various travel related socnets
  • 7. Social networking fundamentals Profile Content Contacts/friends Search Understand your key words/search terms Know where to search (e.g., Twitter searches on Summize.com) Other functions vary by socnet
  • 8. Maximizing LinkedIn Make the most of your profile Showcase your professional expertise and personality Upload your address book contacts to expand your network
  • 9. LinkedIn profile tips Be concise, interesting and informative Use key words people may search on, such as safety or PPE Add every new contact you meet to your network
  • 10. More LinkedIn profile tips Recommendations add interest to your profile Add hobbies and interests to uncover hidden connections with existing or new contacts
  • 11. Advanced LinkedIn tips LinkedIn Answers Post questions or answers Showcase your expertise Search answers to find and make new contacts LinkedIn Groups Search for keywords such as meetings, travel, tourism, meeting planning 375 groups on “safety” alone Join groups to make new contacts
  • 14. Niche social sites Tripadvisor IgoUgo Virtualtourist.com Chowhound Guidespot GoSeeTell Yelp MyTravelGuide RealTravel Epinions DontGoThere.org
  • 15. Online reputation management Show your best face online How are you connecting? How much is too much? Define role and value of social media for you as well as your brand Know that what you say online to one person, one time… you’re saying to everyone, all the time
  • 17. Joining the conversation: Listen Observe online communities where your brand is actively discussed Participate in conversations as if with someone in real life whom you respect Pay attention to how community members interact with each other Reach out to people as a human being, NOT as a marketer or salesperson
  • 18. Joining the conversation: Engage I. Listen IV. Evaluate III. Contribute II. Participate
  • 19. Create content Make it easy for people to connect to you Participate in larger conversations Integrate into social networks Provide a valuable application Build relationships on and off-line Contribute to the community
  • 20. Benefits of social media Deeper relationships with visitors/guests Increased awareness for brand Better communication with audiences Broadening of professional network Search engine prominence Increased web or blog traffic
  • 21. QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)