Maybelline New York Marketing Presentation
- 3. • Maybelline New York is an American manufacturer of cosmetic and beauty products currently owned by the French company L’Oréal. • It was founded in 1915 by Thomas Lyle Williams in Chicago, Illinois, and was later acquired by L’Oréal in 1996. • Today, Maybelline is a leading global brand in the cosmetics industry, with an extensive product range for the face, eyes, lips, and nails. • It has a presence in about 129 countries worldwide. • Maybelline has produced quality cosmetic products for women of all ages around the globe.
- 4. • PRODUCT • PRICE • PLACE • PROMOTION
- 5. • Products designed for all face shapes and sizes. • Their wide range of products includes cosmetic products for the eyes, face, lips, and nails. • It also offers accessories related to makeup and cosmetics.
- 6. • Pricing strategy that caters to different segments of the market. • They have both premium and affordable product lines, making their products accessible to a broad customer base.
- 7. • Present in 129 countries worldwide. • Maybelline products are distributed through various channels, including retail stores, department stores, drugstores, and online platforms. • They aim for a wide geographical reach to ensure customers can easily access their products.
- 8. • Maybelline uses both traditional and digital mediums to promote its products. • Advertising through television, social media, and collaborations with influencers and makeup artists. • They also offer promotions and discounts to incentivize purchases.
- 9. • Suhana Khan becomes the new face of Maybelline. • Microsoft has partnered with Maybelline New York to offer AI-powered makeup filters on Teams video calls. The new feature, called the Maybelline Beauty app. • Maybelline New York Launches the Falsies Surreal Extensions Mascara Featuring Its First-ever Avatar. • Maybelline has named Ayra Starr as its new Sub- Saharan African spokesperson. Star will represent the brand across the region and will be involved in initiatives aimed at women’s empowerment and self-expression.
- 10. The marketing strategy of Maybelline includes collaborations, brand ambassadors, sponsorships, and extensive traditional and digital promotions.
- 11. Maybelline does routine collaborations with various companies like Marvel, and Puma to launch new personalized products which help them promote themselves to multiple different audiences.
- 13. Maybelline Virtual Beauty Studio is an online makeup tool that helps its customers to find a perfect match of their style, size, and skin tone instantly online. It allows the audience to choose from a wide range of shades and other products.
- 14. • Marketing and advertising campaigns are very important for Maybelline. • They play a vital role in creating awareness, in revitalizing the brand after a time which also helps in creating brand loyalty. • It is the best marketing strategy of Maybelline.
- 15. • The “So Bold So Collosol” campaign aimed to take a bold stance with its new range of eye makeup. • The objective of the campaign was to spread awareness about the launch of Colossal Eye Makeup. • The campaign, wants to encourage people to be bold and take risks with their lives by encouraging them to go out in the open and make a change. • The “Make It Happen” idea is used to makeup as a means of self-expression and empowerment for women, encouraging them to follow their goals and desires.
- 18. • Maybelline has built up the highest rate of consumer-friendly relationships with its reliable cosmetic products. • The unique marketing strategy of Maybelline has enabled them to come out above the competition by providing its customers with new and innovative products that also kept their customers interested. • With proper pricing strategy and marketing tactics in place, Maybelline has placed itself very well in the crowded industry.