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Media convergence video games

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This document discusses how media convergence affects video games through several examples. It explains how Rockstar games incorporated licensed music and TV shows into their games to make them more realistic. Rockstar also coordinated marketing across magazines, TV ads, and viral marketing online. When games connect to social media like Facebook, it allows for multiplayer gameplay, user-generated content, and social games like Farmville that rely on social networking features. The document asks which other media could be used when making a war game, distributing a children's game, or marketing a cooking game.

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Media Convergence Institutions and Audiences: Video Games
Questions to think about What happens when different types of media come together? What new experiences do we get? What are the advantages?
Video Industry Example Rockstar use licensed music (such as Kanye West, Ice Cube) in GTA 4 for the radio stations, this enable the games to be realistic and atmospheric in a movie-like way.
Video Industry Example Rockstar had TV channels in games with comedy sets from Ricky Gervais and Katt Williams. Just like the music this adds realism but also could attract attention from gamers.
Video Industry Example Rockstar used media convergence for marketing. For instance they coordinated their online trailers with the release of magazine articles and TV ads.
Video Industry Example The viral marketing used convergence so you had information on old media marketing (wanted posters) being spread by new media: fan blogs, websites and social networking.
Combining videogames with the online world has a significant effect: Games can be multiplayer – allows for online communities to develop, new maps to be available, gamers get more value from the game. Gamers can create content and share it with other gamers
Great example of the power of cross media convergence -Farmville When games and social media meet you get games such as Cityville, Farmville etc. They can only exist because of media convergence as they are: Distributed via Facebook Marketed via Facebook (predominately through viral marketing) Consumed (played) on Facebook
Cont... The gameplay is also dictated by social networking as it’s all about showing off your farm to friends on Facebook. Proof that media convergence can change the industry.
Media Convergence! Which other media form (with your video games company) would you use and how for the following scenarios: Making of a WAR generated video game Distributing a video games aimed at children Marketing a cooking game

More Related Content

Media convergence video games

  • 1. Media Convergence Institutions and Audiences: Video Games
  • 2. Questions to think about What happens when different types of media come together? What new experiences do we get? What are the advantages?
  • 3. Video Industry Example Rockstar use licensed music (such as Kanye West, Ice Cube) in GTA 4 for the radio stations, this enable the games to be realistic and atmospheric in a movie-like way.
  • 4. Video Industry Example Rockstar had TV channels in games with comedy sets from Ricky Gervais and Katt Williams. Just like the music this adds realism but also could attract attention from gamers.
  • 5. Video Industry Example Rockstar used media convergence for marketing. For instance they coordinated their online trailers with the release of magazine articles and TV ads.
  • 6. Video Industry Example The viral marketing used convergence so you had information on old media marketing (wanted posters) being spread by new media: fan blogs, websites and social networking.
  • 7. Combining videogames with the online world has a significant effect: Games can be multiplayer – allows for online communities to develop, new maps to be available, gamers get more value from the game. Gamers can create content and share it with other gamers
  • 8. Great example of the power of cross media convergence -Farmville When games and social media meet you get games such as Cityville, Farmville etc. They can only exist because of media convergence as they are: Distributed via Facebook Marketed via Facebook (predominately through viral marketing) Consumed (played) on Facebook
  • 9. Cont... The gameplay is also dictated by social networking as it’s all about showing off your farm to friends on Facebook. Proof that media convergence can change the industry.
  • 10. Media Convergence! Which other media form (with your video games company) would you use and how for the following scenarios: Making of a WAR generated video game Distributing a video games aimed at children Marketing a cooking game