Media evaluation how did you address your audience question 5
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The document discusses evaluating an audience for a student film project. During pre-production, the student read reviews of similar genre films and focused on developing complicated characters and memorable relationships to engage their target audience. They screened the film for a diverse group of 40 people. 30 people liked it, 5 had mixed opinions, and 5 did not like it. The student gathered feedback, finding that they successfully created tension through atmosphere but could improve the storyline clarity and accessibility.
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Media evaluation how did you address your audience question 5
2. Consideration in preproduction
• I thought during pre production that it would be beneficial to read reviews of films that fall under the same genre as
ours. After reading this review: 'Fear is a universal emotion and a timeless one. But “Silence of the Lambs” is not
merely a thrill show. It is also about two of the most memorable characters in movie history, Clarice Starling and
Hannibal Lecter, and their strange, strained relationship (“people will say we're in love,” Lecter cackles).'- an extract
from Roger Ebert's review of Silence of the lambs, , I thought that we would need complicated characters with
relationships that were memorable in order for our film to succeed. I believe that we reached our target audience. I
showed our film to 40 people of a fairly wide demographic that were separated by sexuality, ethnicity, age, gender and
basic hobbies and interests, for example some were extroverts who loved sports whilst others were introverts who
preferred to read. The results were that 30 people liked the film, 5 had mixed opinions and 5 did not like the film so I
asked one from each for more feedback.
3. Post production feedback
• A person who enjoyed our film said that they particularly liked the mise en scene and that it felt
'atmospheric' in the church so we believe we succeeded in creating tension in the natural eerie setting
of the church, a person who had mixed opinions stated that the story line wasn't engaging to them but
felt it had redeeming qualities nevertheless and the person who didn't like our film said the non linear
story was too complicated to interest them. To improve in the future we could write a more
understandable and accessible plot that is established within the first minute.