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Media kit cannes edition Mexico 2017

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Lucia Márquez

Teads is a digital media company that provides advertising solutions across Latin America. It has a large reach of over 1.2 billion unique visitors across the region. In Mexico specifically, Teads reaches 59 million unique visitors, representing 93% of the country's internet population. Teads focuses on viewable, brand-safe advertising and has industry-leading metrics on ad fraud and viewability. It provides tools to target audiences and measure campaign performance.

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MEXICO MEDIA KIT: Cannes edition
#1 Viewable Marketplace in the World and Latin America* *Per comScore
Building the 3rd Force Great Ad Experiences Proprietary User Data Massive Global Reach Clean Advertising Most trust publishers, viewability, strength on Brand Safety and lack of fraud
Teads platform delivers mass reach 1.2Bn Unique Visitors Source: comScore Video Metrix October 2016
TEADS LATAM TOP MARKETS REACH UNIQUE VISITORS200MM Chile 75.3%of internet population 22MM UVs 80.6%of internet population 86MM UVs 81.8%of internet population 18MM UVs 92.5%of internet population 59MM UVs 75.5%of internet population 10MM UVs Source: ComScore MMX multiplatform March 2017. Peru Desktop only 71.6%of internet population 5MM UVs Mexico Colombia Brasil PeruArgentina
MEXICO REACH Source: comScore Media Metrix March2017 Key Measures & Audience Duplication & Mobile Metrix Mexico Multi-Platform Reach : 93% Unique Visitors : 59 MM Multi- Platform Reach : 96% Unique Visitors : 42 MM Reach : 99% Unique Visitors : 38 MM 93% De la población de internet 59 MM Visitantes únicos* 42 MM Alcance de Teads móvil en México*
Our penetration of Tier 1 Publishers has only gotten stronger
Source : Médiamétrie cible +, Juin 2016 / Catch TV ( myTF1, Pluzz, 6 Play) 69% 60% 56% 19% 73% 61% 53% Teads Facebook Youtube Catch up TV Week Week end 20% Teads is great at reaching light TV viewers Light TV consumers penetration Teads delivers great the reach vs Millennials Teads delivers incremental reach to Youtube and Facebook too
MEXICO: Teads reaches beyond FB & YT across desktop and mobile 74% Million unique visitors93% 77% Source: comScore Media Metrix, Audience duplication, Multiplatform data, March 2017
vs. 92.5% 99.1% 96.4% 74.4% 72.6% 76.9% Multiplatform Desktop Mobile Reach (%) Source: comScore Media Metrix, Audience duplication, Multiplatform data, March 2017 MEXICO REACH
Source: comScore Media Metrix, Audience duplication, Multiplatform data, March 2017 92.5% 99.1% 96.4% 77.2% 71.5% 84.4% Multiplatform Desktop Mobile Reach (%) vs. MEXICO REACH
Fast thumb scroll Attention Deficit
Scroller Canvas Swing CarouselSlideshow New Rich Media Suite
Drive maximum awareness with Teads sequential targeting AWARENESS ENGAGEMENT RETENTION1 2 3 Additional Campaign follow-up and activations Campaign Teaser Brand storytelling and interaction inRead Carousel inRead Video/Interactive inRead Slideshow USER JOURNEY
A lot of focus on Reach… at lowest / any cost
Teads’ Approach to Brand Safety Industry-leading brand safety metrics Premium publishers with professionally produced content Custom keyword targeting Proprietary & 3rd party IVT blocking solutions
Brand Risk Source : Integral Ad Science Audit, July 2016 Leading the Industry in Quality Ad Fraud Advertising Clutter <1% 18% < 0.1% 2% 10% 6% BenchmarkTeads
Offering a non fraudulent environment * Invalid Traffic as per MRC standard 1.0% 5.6% 9.3% Teads Global Publisher Direct video ads Programmatic video 1.1% 3.0% 9.0% Teads Global Publisher Direct video Programmatic video Source: IAS, August 2016; IAS Q1 2016; comScore, H1 2016; comScore, Q2 2016; Moat, August 2016; Moat, Q1 2016
REINVENTING VIDEO ADVERTISING Mexico Outstream Programmatic at a glance View-to-Start formats Methodology Period March 2017 (Specific Campaign) Market: Mexico Devices: Desktop and mobile Formats: inRead Analyzed impressions: 800.000 32% or desktops and 68% for mobile Calculations based on weighted averages The viewability of Teads' programmatic offer is 65% vs the market average of 49% Teads gets 65% full playbacks vs. the market average of 42% 99.81% of multi-device impressions are human impacts 65% 55% 62% 49% 48% 51% All Desktop Mobile 65% 79% 61%57% 65% 48% All Desktop Mobile Teads average (MX) Market average Teads’ average Teads’ average Desktop and mobile 99,81% All 99,96% Desktop 99,81% Mobile 1 Sec Video In-View % 76.1% In-View Time 11.8 sec Exposure Time 929,326.0 hrs Reached Complete % 72.3%
We can guarantee viewability & completion CPM or vCPM minimum standards 2 seconds 50% viewability 15s-30sCost per Completed view
+4% TOTAL REACH 79%Teads 16% Overlap 75% TV Only TV REACH + CAMPAIGN REACH And can be used to deliver Incremental reach
WORKS ON ANY SURFACE WIPES OUT BOTS, TOO. Teads promote viewable, brand-safe, bot-free advertising.
Teads can give you a creative edge in videos t u d i o BECAUSE 2/3 OF ADVERTISING EFFECTIVENESS IS DUE TO THE CONTENT
We can turn your creative into Vertical
Stand-Out From the Crowd Custom Build .
Link ads directly to e-commerce
Increase dwell time and engagement with data-driven creative customisation
But that’s just the start... by involving us early in your comms development... …we can help much much more!
Immerse user with 360 content
Let’s Work Smarter Together
Make it Better, Make it Easier A Teads Partnership Means…. Teads Strategy to Drive Growth Great Media Solutions Content Pre-testing + Solutions Smart use of Data Measurement that matters Creative Support
Creative support with Teads Studio Workshops & Best Practices Campaign ideation Ground Breaking Tech Content Pre-testing
Test your content with Teads Creative Lab before it goes Live ! Live test to measure View Through Rates Recommends creative enhancements and specific formats to improve the results Benchmarks your ad against the database norm (1) After delivery of the creative All this delivered in LESS THAN 1 WEEK (1) Facial Coding to understand attention and emotion 1 2 3 4
USER DATABASE Teads can segment specific audiences to improve campaign effectiveness Data Exchange 1.8b users 500m users Data Exchange
The future of advertising is conversational Chatbot enables you to ask questions about the brand, get information on products and even order a product within a video.
THANK YOU

More Related Content

Media kit cannes edition Mexico 2017

  • 2. #1 Viewable Marketplace in the World and Latin America* *Per comScore
  • 3. Building the 3rd Force Great Ad Experiences Proprietary User Data Massive Global Reach Clean Advertising Most trust publishers, viewability, strength on Brand Safety and lack of fraud
  • 5. TEADS LATAM TOP MARKETS REACH UNIQUE VISITORS200MM Chile 75.3%of internet population 22MM UVs 80.6%of internet population 86MM UVs 81.8%of internet population 18MM UVs 92.5%of internet population 59MM UVs 75.5%of internet population 10MM UVs Source: ComScore MMX multiplatform March 2017. Peru Desktop only 71.6%of internet population 5MM UVs Mexico Colombia Brasil PeruArgentina
  • 6. MEXICO REACH Source: comScore Media Metrix March2017 Key Measures & Audience Duplication & Mobile Metrix Mexico Multi-Platform Reach : 93% Unique Visitors : 59 MM Multi- Platform Reach : 96% Unique Visitors : 42 MM Reach : 99% Unique Visitors : 38 MM 93% De la población de internet 59 MM Visitantes únicos* 42 MM Alcance de Teads móvil en México*
  • 7. Our penetration of Tier 1 Publishers has only gotten stronger
  • 8. Source : Médiamétrie cible +, Juin 2016 / Catch TV ( myTF1, Pluzz, 6 Play) 69% 60% 56% 19% 73% 61% 53% Teads Facebook Youtube Catch up TV Week Week end 20% Teads is great at reaching light TV viewers Light TV consumers penetration Teads delivers great the reach vs Millennials Teads delivers incremental reach to Youtube and Facebook too
  • 9. MEXICO: Teads reaches beyond FB & YT across desktop and mobile 74% Million unique visitors93% 77% Source: comScore Media Metrix, Audience duplication, Multiplatform data, March 2017
  • 10. vs. 92.5% 99.1% 96.4% 74.4% 72.6% 76.9% Multiplatform Desktop Mobile Reach (%) Source: comScore Media Metrix, Audience duplication, Multiplatform data, March 2017 MEXICO REACH
  • 11. Source: comScore Media Metrix, Audience duplication, Multiplatform data, March 2017 92.5% 99.1% 96.4% 77.2% 71.5% 84.4% Multiplatform Desktop Mobile Reach (%) vs. MEXICO REACH
  • 13. Scroller Canvas Swing CarouselSlideshow New Rich Media Suite
  • 14. Drive maximum awareness with Teads sequential targeting AWARENESS ENGAGEMENT RETENTION1 2 3 Additional Campaign follow-up and activations Campaign Teaser Brand storytelling and interaction inRead Carousel inRead Video/Interactive inRead Slideshow USER JOURNEY
  • 15. A lot of focus on Reach… at lowest / any cost
  • 16. Teads’ Approach to Brand Safety Industry-leading brand safety metrics Premium publishers with professionally produced content Custom keyword targeting Proprietary & 3rd party IVT blocking solutions
  • 17. Brand Risk Source : Integral Ad Science Audit, July 2016 Leading the Industry in Quality Ad Fraud Advertising Clutter <1% 18% < 0.1% 2% 10% 6% BenchmarkTeads
  • 18. Offering a non fraudulent environment * Invalid Traffic as per MRC standard 1.0% 5.6% 9.3% Teads Global Publisher Direct video ads Programmatic video 1.1% 3.0% 9.0% Teads Global Publisher Direct video Programmatic video Source: IAS, August 2016; IAS Q1 2016; comScore, H1 2016; comScore, Q2 2016; Moat, August 2016; Moat, Q1 2016
  • 19. REINVENTING VIDEO ADVERTISING Mexico Outstream Programmatic at a glance View-to-Start formats Methodology Period March 2017 (Specific Campaign) Market: Mexico Devices: Desktop and mobile Formats: inRead Analyzed impressions: 800.000 32% or desktops and 68% for mobile Calculations based on weighted averages The viewability of Teads' programmatic offer is 65% vs the market average of 49% Teads gets 65% full playbacks vs. the market average of 42% 99.81% of multi-device impressions are human impacts 65% 55% 62% 49% 48% 51% All Desktop Mobile 65% 79% 61%57% 65% 48% All Desktop Mobile Teads average (MX) Market average Teads’ average Teads’ average Desktop and mobile 99,81% All 99,96% Desktop 99,81% Mobile 1 Sec Video In-View % 76.1% In-View Time 11.8 sec Exposure Time 929,326.0 hrs Reached Complete % 72.3%
  • 20. We can guarantee viewability & completion CPM or vCPM minimum standards 2 seconds 50% viewability 15s-30sCost per Completed view
  • 21. +4% TOTAL REACH 79%Teads 16% Overlap 75% TV Only TV REACH + CAMPAIGN REACH And can be used to deliver Incremental reach
  • 22. WORKS ON ANY SURFACE WIPES OUT BOTS, TOO. Teads promote viewable, brand-safe, bot-free advertising.
  • 23. Teads can give you a creative edge in videos t u d i o BECAUSE 2/3 OF ADVERTISING EFFECTIVENESS IS DUE TO THE CONTENT
  • 24. We can turn your creative into Vertical
  • 25. Stand-Out From the Crowd Custom Build .
  • 26. Link ads directly to e-commerce
  • 27. Increase dwell time and engagement with data-driven creative customisation
  • 28. But that’s just the start... by involving us early in your comms development... …we can help much much more!
  • 29. Immerse user with 360 content
  • 31. Make it Better, Make it Easier A Teads Partnership Means…. Teads Strategy to Drive Growth Great Media Solutions Content Pre-testing + Solutions Smart use of Data Measurement that matters Creative Support
  • 32. Creative support with Teads Studio Workshops & Best Practices Campaign ideation Ground Breaking Tech Content Pre-testing
  • 33. Test your content with Teads Creative Lab before it goes Live ! Live test to measure View Through Rates Recommends creative enhancements and specific formats to improve the results Benchmarks your ad against the database norm (1) After delivery of the creative All this delivered in LESS THAN 1 WEEK (1) Facial Coding to understand attention and emotion 1 2 3 4
  • 34. USER DATABASE Teads can segment specific audiences to improve campaign effectiveness Data Exchange 1.8b users 500m users Data Exchange
  • 35. The future of advertising is conversational Chatbot enables you to ask questions about the brand, get information on products and even order a product within a video.

Editor's Notes

  1. Reaching 72 million users monthly. With High penetration in Latin America main markets.
  2. Time and location based personalization: it is noon! Time for a Mac
  3. Immersive experience. Now possible with any TV ads that we transform into a vertical with 360 effect.