Megatrends in Video Gaming
- 1. Megatrends in Video Gaming Or, Can Videogames End War? Edinburgh Interactive Festival August 11, 2008 Jon Radoff, CEO, GamerDNA Inc.
- 2. Megatrends in Video Gaming What’s the cultural impact? Who plays games? Where do they play? How do they play?
- 3. Stereotypes of gamers are either unflattering…
- 4. Or simply driven by a desire to categorize…
- 5. Gamers are not a media category. Games are played by everyone.
- 6. Couples
- 8. People of all ages can play Photo credit: Flickr/rachelvorhees
- 9. Everyone grows up with games
- 10. Games are no longer limited to any type of person. Games are mainstream.
- 11. Games are becoming more social.
- 12. How GamerDNA Spots Trends On GamerDNA.com, players tell us what, when and how they play. Over 250,000 people have created profiles—the largest real-time panel of gamers available today. User generated: psychographics, Annotations, stories, experiences
- 13. Day 1 Audience: GTA4 On the first day of release, 29% of gamerDNA members with an Xbox 360 had already played GTA IV.
- 14. Players per Day – GTA IV
- 15. Players per Day – Call of Duty IV
- 16. Old media is converging with new games.
- 17. Guitar Hero III – Players per Day
- 18. Rock Band – Players per Day
- 19. Rock Band vs. GH3 Are the more social elements of Rock Band contributing to the increased attention it is receiving?
- 20. World of Warcraft, a deeply social game, now has over 10 million players.
- 21. What do WoW players also play? 3/4 of top games also played by WoW players feature deep social play.
- 22. Online games are a worldwide phenomena.
- 23. A Game Center in Indonesia
- 24. Johannesburg
- 25. A “bang” in Korea
- 26. The idea that games can unite cultures is not new…
- 29. Online gamers are forming friendships that defy geography
- 30. The future of competition?
- 31. Megatrends in Video Gaming … and more global Gamers are more diverse Games are more social… … more online
- 32. Megatrends in Video Gaming Thank you! Jon Radoff, CEO, GamerDNA Inc. www.gamerdna.com/member/Tarinth twitter.com/jradoff Email: jradoff {AT} gamerdna.com