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Melinda Rogers Personal Branding Slideshow

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Personal Branding

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Personal Brand Exploration
Goals • Short Term Goal: • Immediately After Graduation, 2026 • Secure a position as a Digital Marketing Specialist at Maison MRKT Focus on mastering essential digital marketing skills such as SEO, SEM, and social media management. Gain practical experience through internships or freelance projects in the fashion or luxury sectors. Career Category: Starting Career Long Term Career Goals: (2036) • Grow into a leadership role as a Digital Marketing Manager, overseeing comprehensive digital campaigns that deliver measurable ROI and enhance brand reputation.
Profession Potential Job Titles: Marketing Manager Social Media Specialist Digital Marketing Analyst Source: O*NET OnLine. (n.d.).
Target Audience The Different Groups of People Who Use The Kind Of Services I Provide Source: Port, M. (n.d.)
Competition Melinda Rogers Work Experience: • 6 months of Social Media Marketing for Lilybranch Trading Co. Education: • Current student enrolled in Digital Marketing, B.A. At Full sail University Noteworthy Experience: • Lab Assistant, Social Media Marketing Skills and Proficiencies: • Social Media Marketing , SEO, Public Speaking , Photoshop Overall Online Presence: • Professional headshot, active on personal social media account. Amanda Johnson Work Experience: • Amanda has 5 years of experience in digital marketing, specializing in tech startups and B2B sectors Education: • Marketing , B.A. Noteworthy Experience: • Started her career as a PR and Marketing Intern at Ivanka Trump Fine Jewelry in 2013 Skills and Proficiencies: • EO, SEM, social media marketing, and proficiency in marketing automation Overall Online Presence: • Amanda maintains a robust LinkedIn profile with detailed project achievements, endorsements, and active participation in digital marketing communities Source: LinkedIn. (n.d.-a).
Identity Core Values: 1. Integrity 2. Creativity 3. Respect 4. Excellence Vision: To become a leading digital marketing expert known for delivering impactful results. Guiding Principle: Continuous learning and adaptation to industry trends. Passion: Creativity solve marketing challenges effectively Superpower: Strategic thinker with a knack for analyzing consumer behavior. Golden Circle: Why: I believe in leveraging digital technologies to create meaningful connections and drive business growth. How: By crafting data-driven strategies and compelling content that resonate with target audiences. What: Implementing effective digital marketing campaigns that elevate brand visibility and engagement.
Promise & Position: Promise: I help to crafting compelling digital reports that resonate with audiences to drive brand growth and engagement in the Marketing industry. Position: Storyteller, Strategist, Innovator
Networking Industry Events • Digital Marketing World Conference • March 2025, New York City, NY • Objective: Network with industry leaders, gain insights into the latest digital marketing trends, and explore collaboration opportunities. • American Marketing Association (AMA) • Objective: Engage with marketing professionals, attend workshops on innovative marketing strategies, and stay updated on industry trends. Elevator Pitch: You know how businesses struggle to stand out in today's crowded digital landscape? Well, what I do is craft compelling digital narratives that resonate deeply with target audiences. By leveraging data-driven insights and innovative strategies, I help brands not only increase their visibility but also engage customers authentically. Mentorship: • I will seek a mentor who is a seasoned digital marketing executive with experience in global campaign management and brand positioning. This mentor should have a track record of driving successful digital transformations and navigating complex market landscapes. Source: #DMWF World Series. (2024, Source: JSTOR. jstor. (n.d.).
Digital Marketing • Online ID Calculator Results: • Volume: Average • Relevance: Zero • Purity: Low • Diversity: High • Validation: Average • Brand Archetype: • Archetype Name: Hero • Description: The Hero archetype embodies bravery, strength, and a desire to overcome obstacles. Heroes are driven by a sense of purpose and strive to make a positive impact on their community or industry. They are often seen as courageous leaders who inspire others to achieve greatness through their actions and integrity. • Digital Marketing strategy to Improve Online ID Calculator Score While Exuding Brand Archetype: • Focus Variables: Purity & Relevance •Content Type: I will focus on producing motivational and inspirational content that highlights success stories, leadership qualities, and strategies for overcoming challenges in the marketing industry. •Social Media Tools: LinkedIn will be my primary platform for sharing professional achievements and thought leadership articles. Twitter will be used for engaging in industry discussions and sharing quick updates on industry trends and insights. Source: Putnam, K. (2023, May 23).
Professional Development Technical Data Analysis and Visualization • Task: Complete a Data Analysis Certification course focusing on advanced techniques and tools (e.g., Python, Tableau). • Organization: Coursera • Due Date: October 2024 Marketing Automation • Task: Attend a workshop or seminar on Marketing Automation platforms (e.g., HubSpot, Marketo) • .Organization: Marketing Automation Institute • Due Date: December 2024 Transferable Project Management • Task: Enroll in a Project Management Professional (PMP) exam preparation course to enhance project planning and execution skills. • Organization: Project Management Institute (PMI) • Due Date: March 2025 Communication and Negotiation • Task: Participate in a Communication and Negotiation Skills workshop focused on effective communication strategies and conflict resolution. • Organization: Dale Carnegie Training • Due Date: June 2025
REFERENCES: Abdulla, H. (2024, January 4). Fashion brand marketing spend to spike in bid to engage shoppers. Just Style. https://www.just- style.com/news/signal-fashion-brand-marketing-spend-to-spike-in-bid-to-engage-shoppers/ American marketing association on JSTOR. jstor. (n.d.). https://www.jstor.org/publisher/ama Digital Marketing World Forum: #Dmwf series: Conference. #DMWF World Series. (2024, March 8). https://www.digitalmarketing- conference.com/ LinkedIn. (n.d.-a). https://www.linkedin.com/company/linkedin/ Maison Mrkt: Criteo success story. Criteo. (2023, March 30). https://www.criteo.com/success-stories/maison-mrkt/ Null. (n.d.). Maison MRKT: The Most Trusted Growth Marketing Partner. maison. https://www.maisonmrkt.com/?gad_source=1&gclid=EAIaIQobChMImNSH1fDehgMVfkZ_AB2JGwVcEAAYASAAEgI0PPD_BwE Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/result?s=digital%2Bmarketing Port, M. (n.d.). Book yourself solid, 3rd Edition. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself- solid/9781119431220/c02.xhtml#head-2-9 Putnam, K. (2023, May 23). Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-quiz/

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Melinda Rogers Personal Branding Slideshow

  • 2. Goals • Short Term Goal: • Immediately After Graduation, 2026 • Secure a position as a Digital Marketing Specialist at Maison MRKT Focus on mastering essential digital marketing skills such as SEO, SEM, and social media management. Gain practical experience through internships or freelance projects in the fashion or luxury sectors. Career Category: Starting Career Long Term Career Goals: (2036) • Grow into a leadership role as a Digital Marketing Manager, overseeing comprehensive digital campaigns that deliver measurable ROI and enhance brand reputation.
  • 3. Profession Potential Job Titles: Marketing Manager Social Media Specialist Digital Marketing Analyst Source: O*NET OnLine. (n.d.).
  • 4. Target Audience The Different Groups of People Who Use The Kind Of Services I Provide Source: Port, M. (n.d.)
  • 5. Competition Melinda Rogers Work Experience: • 6 months of Social Media Marketing for Lilybranch Trading Co. Education: • Current student enrolled in Digital Marketing, B.A. At Full sail University Noteworthy Experience: • Lab Assistant, Social Media Marketing Skills and Proficiencies: • Social Media Marketing , SEO, Public Speaking , Photoshop Overall Online Presence: • Professional headshot, active on personal social media account. Amanda Johnson Work Experience: • Amanda has 5 years of experience in digital marketing, specializing in tech startups and B2B sectors Education: • Marketing , B.A. Noteworthy Experience: • Started her career as a PR and Marketing Intern at Ivanka Trump Fine Jewelry in 2013 Skills and Proficiencies: • EO, SEM, social media marketing, and proficiency in marketing automation Overall Online Presence: • Amanda maintains a robust LinkedIn profile with detailed project achievements, endorsements, and active participation in digital marketing communities Source: LinkedIn. (n.d.-a).
  • 6. Identity Core Values: 1. Integrity 2. Creativity 3. Respect 4. Excellence Vision: To become a leading digital marketing expert known for delivering impactful results. Guiding Principle: Continuous learning and adaptation to industry trends. Passion: Creativity solve marketing challenges effectively Superpower: Strategic thinker with a knack for analyzing consumer behavior. Golden Circle: Why: I believe in leveraging digital technologies to create meaningful connections and drive business growth. How: By crafting data-driven strategies and compelling content that resonate with target audiences. What: Implementing effective digital marketing campaigns that elevate brand visibility and engagement.
  • 7. Promise & Position: Promise: I help to crafting compelling digital reports that resonate with audiences to drive brand growth and engagement in the Marketing industry. Position: Storyteller, Strategist, Innovator
  • 8. Networking Industry Events • Digital Marketing World Conference • March 2025, New York City, NY • Objective: Network with industry leaders, gain insights into the latest digital marketing trends, and explore collaboration opportunities. • American Marketing Association (AMA) • Objective: Engage with marketing professionals, attend workshops on innovative marketing strategies, and stay updated on industry trends. Elevator Pitch: You know how businesses struggle to stand out in today's crowded digital landscape? Well, what I do is craft compelling digital narratives that resonate deeply with target audiences. By leveraging data-driven insights and innovative strategies, I help brands not only increase their visibility but also engage customers authentically. Mentorship: • I will seek a mentor who is a seasoned digital marketing executive with experience in global campaign management and brand positioning. This mentor should have a track record of driving successful digital transformations and navigating complex market landscapes. Source: #DMWF World Series. (2024, Source: JSTOR. jstor. (n.d.).
  • 9. Digital Marketing • Online ID Calculator Results: • Volume: Average • Relevance: Zero • Purity: Low • Diversity: High • Validation: Average • Brand Archetype: • Archetype Name: Hero • Description: The Hero archetype embodies bravery, strength, and a desire to overcome obstacles. Heroes are driven by a sense of purpose and strive to make a positive impact on their community or industry. They are often seen as courageous leaders who inspire others to achieve greatness through their actions and integrity. • Digital Marketing strategy to Improve Online ID Calculator Score While Exuding Brand Archetype: • Focus Variables: Purity & Relevance •Content Type: I will focus on producing motivational and inspirational content that highlights success stories, leadership qualities, and strategies for overcoming challenges in the marketing industry. •Social Media Tools: LinkedIn will be my primary platform for sharing professional achievements and thought leadership articles. Twitter will be used for engaging in industry discussions and sharing quick updates on industry trends and insights. Source: Putnam, K. (2023, May 23).
  • 10. Professional Development Technical Data Analysis and Visualization • Task: Complete a Data Analysis Certification course focusing on advanced techniques and tools (e.g., Python, Tableau). • Organization: Coursera • Due Date: October 2024 Marketing Automation • Task: Attend a workshop or seminar on Marketing Automation platforms (e.g., HubSpot, Marketo) • .Organization: Marketing Automation Institute • Due Date: December 2024 Transferable Project Management • Task: Enroll in a Project Management Professional (PMP) exam preparation course to enhance project planning and execution skills. • Organization: Project Management Institute (PMI) • Due Date: March 2025 Communication and Negotiation • Task: Participate in a Communication and Negotiation Skills workshop focused on effective communication strategies and conflict resolution. • Organization: Dale Carnegie Training • Due Date: June 2025
  • 11. REFERENCES: Abdulla, H. (2024, January 4). Fashion brand marketing spend to spike in bid to engage shoppers. Just Style. https://www.just- style.com/news/signal-fashion-brand-marketing-spend-to-spike-in-bid-to-engage-shoppers/ American marketing association on JSTOR. jstor. (n.d.). https://www.jstor.org/publisher/ama Digital Marketing World Forum: #Dmwf series: Conference. #DMWF World Series. (2024, March 8). https://www.digitalmarketing- conference.com/ LinkedIn. (n.d.-a). https://www.linkedin.com/company/linkedin/ Maison Mrkt: Criteo success story. Criteo. (2023, March 30). https://www.criteo.com/success-stories/maison-mrkt/ Null. (n.d.). Maison MRKT: The Most Trusted Growth Marketing Partner. maison. https://www.maisonmrkt.com/?gad_source=1&gclid=EAIaIQobChMImNSH1fDehgMVfkZ_AB2JGwVcEAAYASAAEgI0PPD_BwE Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/result?s=digital%2Bmarketing Port, M. (n.d.). Book yourself solid, 3rd Edition. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself- solid/9781119431220/c02.xhtml#head-2-9 Putnam, K. (2023, May 23). Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-quiz/