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Melt (Beta)

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Miikka Leinonen
Miikka Leinonen

As material and immaterial worlds melt new business opportunities arise. Visual presentation. In Beta.

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MIIKKA LEINONEN As material and immaterial worlds melt new business opportunities arise. A visual guide book BE TA
This is how So this must be the world is changing. your new strategy.
World is becoming immaterial. Let me show you how...
THIS IS OUR WORLD.
Melt (Beta)
THIS IS THE MATERIAL WORLD
THIS IS THE IMMATERIAL WORLD THIS IS THE MATERIAL WORLD
Emotions Competences Knowledge Objects Actions
DEFINING QUALITIES?
SCARCITY
ABUNDANCE SCARCITY
Material can be controlled, repeated and measured.
Immaterial can not be owned, boxed or protected. Material can be controlled, repeated and measured.
Business model for... 3rd millennium 2nd millennium
This is the big step companies must take. 3rd millennium 2nd millennium
What is driving this change?
1 Competition in material world is fierce.
2 1 Human needs are becoming ever more immaterial.
3 Technology is melting material and immaterial.
Many elements are losing their material form. 3 Technology is melting material and immaterial.
Many elements are losing their material form. Information Technology is melting material and immaterial.
Many elements are losing their material form. News Entertainment Technology is melting material and immaterial.
Many elements are losing their material form. Services Technology is melting material and immaterial.
Many immaterial elements are becoming more tangible. Thinking Technology is melting material and immaterial.
Many immaterial elements are becoming more tangible. Emotions Technology is melting material and immaterial.
MATERIAL LOOP Technology is melting material and immaterial.
IMMATERIAL LOOP MATERIAL LOOP Technology is melting material and immaterial.
IMMATERIAL LOOP THIS IS WHERE THEY melt MATERIAL LOOP Technology is melting material and immaterial.
Let me give you an example.
Let's say... This guy buys a smartphone.
This guy buys a 1 smartphone.
The phone and 2 applications provide information.
3 Information creates knowledge, competences The phone and and emotions. 2 applications provide information.
3 Information creates knowledge, competences The phone and and emotions. 2 applications provide information. 4 The phone starts affecting his behavior.
His behavior creates 5 4 The phone starts affecting his information. behavior.
6 Information creates knowledge, competences and emotions. His behavior creates 5 4 The phone starts affecting his information. behavior.
6 Information creates knowledge, competences and emotions. He allows the phone to use his 7 competences and emotions.
He allows the phone to use his 7 competences and emotions. 8 The phone affects his behavior.
He starts using his phones social possibilities.
He shares Information competences, 11 10 creates experiences and knowledge, emotions with competences other people. and emotions. People’s behavior creates 9 12 Other people’s emotions and information. competence affect his behavior. He starts using his phones social possibilities.
Smartphones cross the border in three cycles. Autonomous Personal Social enriching enriching enriching
3 Big Questions companies face today
As immaterial is becoming 1 the predominant world... Can your company adopt the new rules of the immaterial business culture? 2nd millennium 3rd millennium
Profit is created in the material world. 2 Value is created in the immaterial world. Can your company escape the material gravity? Brand Emotions Talent Curiosity Innovation Product 2nd millennium 3rd millennium
Technology makes a world where 3 everything becomes shared. Can your company operate in a common world? 2nd millennium 3rd millennium
What is the winning strategy for the future?
Melt (Beta)
MUST HAVE Product
Service MUST HAVE Product
MUST Amplifier BE Service MUST HAVE Product
Your strategy must stretch from material to immaterial.
How to build such a strategy?
methodNew to for bu immat ols ilding erial strate gies a innova nd tions.
Theoretical ...becomes model... a practical tool.
Melt Method is a super easy tool for strategy building & innovating. 1 2 3 4
7 elements Immaterial pool Show Enlighten Melt Vapor Shape Material pool
You may choose from 3 starting points. BRAND SERVICE PRODUCT
You may choose from 3 starting points. BRAND SERVICE PRODUCT
What is in your material pool? What are your products? How do people use them?
What is in your material pool? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
How can you make it intangible? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
FOR EXAMPLE: Can you make a light version? Can you turn it into a service? Can you extract data from it? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
Will it create something immaterial? FOR EXAMPLE: Will you it get people's attention? Will it generate new audiences? What emotions will it create?
What is in your immaterial pool? What immaterial elements have you created and what elements can you use?
How can you make them tangible? How can you make immaterial elements tangible and shareable?
How will it melt with other elements? What elements can you combine? And what new will that create?
What is your elements relation to other elements? Open Host Epiphyte Closed
How will you make it material? What material form can you find for your melted elements?
How does it affect the material world? CREATES MAKES INCREASES DECREASES NEW SOMETHING SOMETHING SOMETHING OBSOLETE
This is how So this must be the world is changing. your new strategy.
@miikkaleinonen FOLLOW

More Related Content

Melt (Beta)

  • 1. MIIKKA LEINONEN As material and immaterial worlds melt new business opportunities arise. A visual guide book BE TA
  • 2. This is how So this must be the world is changing. your new strategy.
  • 4. THIS IS OUR WORLD.
  • 7. THIS IS THE IMMATERIAL WORLD THIS IS THE MATERIAL WORLD
  • 12. Material can be controlled, repeated and measured.
  • 13. Immaterial can not be owned, boxed or protected. Material can be controlled, repeated and measured.
  • 14. Business model for... 3rd millennium 2nd millennium
  • 15. This is the big step companies must take. 3rd millennium 2nd millennium
  • 16. What is driving this change?
  • 17. 1 Competition in material world is fierce.
  • 18. 2 1 Human needs are becoming ever more immaterial.
  • 19. 3 Technology is melting material and immaterial.
  • 20. Many elements are losing their material form. 3 Technology is melting material and immaterial.
  • 21. Many elements are losing their material form. Information Technology is melting material and immaterial.
  • 22. Many elements are losing their material form. News Entertainment Technology is melting material and immaterial.
  • 23. Many elements are losing their material form. Services Technology is melting material and immaterial.
  • 24. Many immaterial elements are becoming more tangible. Thinking Technology is melting material and immaterial.
  • 25. Many immaterial elements are becoming more tangible. Emotions Technology is melting material and immaterial.
  • 26. MATERIAL LOOP Technology is melting material and immaterial.
  • 27. IMMATERIAL LOOP MATERIAL LOOP Technology is melting material and immaterial.
  • 28. IMMATERIAL LOOP THIS IS WHERE THEY melt MATERIAL LOOP Technology is melting material and immaterial.
  • 29. Let me give you an example.
  • 30. Let's say... This guy buys a smartphone.
  • 31. This guy buys a 1 smartphone.
  • 32. The phone and 2 applications provide information.
  • 33. 3 Information creates knowledge, competences The phone and and emotions. 2 applications provide information.
  • 34. 3 Information creates knowledge, competences The phone and and emotions. 2 applications provide information. 4 The phone starts affecting his behavior.
  • 35. His behavior creates 5 4 The phone starts affecting his information. behavior.
  • 36. 6 Information creates knowledge, competences and emotions. His behavior creates 5 4 The phone starts affecting his information. behavior.
  • 37. 6 Information creates knowledge, competences and emotions. He allows the phone to use his 7 competences and emotions.
  • 38. He allows the phone to use his 7 competences and emotions. 8 The phone affects his behavior.
  • 39. He starts using his phones social possibilities.
  • 40. He shares Information competences, 11 10 creates experiences and knowledge, emotions with competences other people. and emotions. People’s behavior creates 9 12 Other people’s emotions and information. competence affect his behavior. He starts using his phones social possibilities.
  • 41. Smartphones cross the border in three cycles. Autonomous Personal Social enriching enriching enriching
  • 43. As immaterial is becoming 1 the predominant world... Can your company adopt the new rules of the immaterial business culture? 2nd millennium 3rd millennium
  • 44. Profit is created in the material world. 2 Value is created in the immaterial world. Can your company escape the material gravity? Brand Emotions Talent Curiosity Innovation Product 2nd millennium 3rd millennium
  • 45. Technology makes a world where 3 everything becomes shared. Can your company operate in a common world? 2nd millennium 3rd millennium
  • 46. What is the winning strategy for the future?
  • 48. MUST HAVE Product
  • 49. Service MUST HAVE Product
  • 50. MUST Amplifier BE Service MUST HAVE Product
  • 51. Your strategy must stretch from material to immaterial.
  • 52. How to build such a strategy?
  • 53. methodNew to for bu immat ols ilding erial strate gies a innova nd tions.
  • 54. Theoretical ...becomes model... a practical tool.
  • 55. Melt Method is a super easy tool for strategy building & innovating. 1 2 3 4
  • 56. 7 elements Immaterial pool Show Enlighten Melt Vapor Shape Material pool
  • 57. You may choose from 3 starting points. BRAND SERVICE PRODUCT
  • 58. You may choose from 3 starting points. BRAND SERVICE PRODUCT
  • 59. What is in your material pool? What are your products? How do people use them?
  • 60. What is in your material pool? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  • 61. How can you make it intangible? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  • 62. FOR EXAMPLE: Can you make a light version? Can you turn it into a service? Can you extract data from it? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  • 63. Will it create something immaterial? FOR EXAMPLE: Will you it get people's attention? Will it generate new audiences? What emotions will it create?
  • 64. What is in your immaterial pool? What immaterial elements have you created and what elements can you use?
  • 65. How can you make them tangible? How can you make immaterial elements tangible and shareable?
  • 66. How will it melt with other elements? What elements can you combine? And what new will that create?
  • 67. What is your elements relation to other elements? Open Host Epiphyte Closed
  • 68. How will you make it material? What material form can you find for your melted elements?
  • 69. How does it affect the material world? CREATES MAKES INCREASES DECREASES NEW SOMETHING SOMETHING SOMETHING OBSOLETE
  • 70. This is how So this must be the world is changing. your new strategy.