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Mera mobile mera marketing1

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Mgiri Pragatikin

The document discusses the Mera Mobile Mera Marketing initiative which aims to leverage free digital marketing platforms to increase the online market presence of rural communities in India. The initiative helps rural entrepreneurs, artisans, farmers post advertisements and find buyers for their products on the website MarketMirchi.com using their mobile phones. Hands-on training sessions are conducted to teach rural stakeholders how to use the website. So far over 50,000 visits to the site have occurred and over 5,000 rural people have posted ads independently, with 60% generating market inquiries. The goal is to bridge the digital divide between rural and urban India.

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Gokhle Mera Mobile Mera Marketing Creating, Configuring & Disseminating Mobile friendly platforms for free online market presence of Rural Communities Pragati Gokhale Advisor RGSTC
Mission Leveraging Free Digital Marketing platforms for Rural Stakeholders to increase their Online market presence and thus increasing Digital Footprint of Rural India. Vision With the announcement of Digital India Program E-connectivity is now reaching to the last mile. And also with the cheap, handy tools like smart phones internet has finally become available & affordable for rural stakeholders .The only need now is to have disruptive models to encash this scenario. With this background in mind we are working pan India on the project Mera Mobile –Mera Marketing
Background  Information Communication Technology (ICT) has brought revolutionary change in the world all over. This Powerful Technology has made entire World a Global Village, and impact of direct communication is enriching every field.  But what is the situation at the Bottom of Pyramid ?The digital divide between India and Bharat is still significant and our grass root stakeholders mostly from Rural background are still not able to effectively use this technology for their own benefits.
What is #MeraMobileMeraMarketing  I am founder & mentor for the program #MeraMobileMeraMarketing .  It is disruptive bottom up approach for Rural Marketing in India through which we are enabling rural entrepreneurs/ artisans/ self help groups/farmers to do their free Digital Marketing using their own mobiles  There are four key components of #MeraMobileMeraMarketing program
First Core Component is  www.marketmirchi.com  Agile, indigenous, responsive Web portal www.marketmirchi.com highlighting all rural/agro categories for free digital marketing of rural Products/Agro Products, Agro Inputs,rural Services and rural Jobs
Second Core Component is  Creation of back end linkages  Hands on sessions of rural stakeholders wiz farmers, self help groups , artisans, rural  entrepreneurs etc on using this platform effectively for posting their own ads as well as  searching & contacting buyers.  These Capacity Building programs are done for them using their own mobiles .  Various field level programs are taken for creating these back end linkages  with support from various Govt, Non Govt players working in Rural Development Sector.  We are also coming up with ELearning course on How to Use marketmirchi.com for  your zero budget Rural digital marketing with support from MKCL.
Third Core Component is  Creation of front end linkages  The various Online/ Offline strategies like Data Mining and AI techniques for finding Buyers for rural/agro products are explored and Utilized  Search Engine optimization techniques are leveraged to find B2B,B2C linkages for rural products
Fourth Core Component is  Generation of Data Analytics  Open Source Business Intelligence tools are used for Analysis of Data generated  These Data Analytics is then back streamed in database of portal marketmirchi.com.  Also it is used for empowering other rural development initiatives.
www.marketmirchi.com
Summary of the Ads Posted by Farmers/Rural Entrepreneurs
Ads Posted by farmers on Marketmirchi.com using their mobiles
Ads Posted by farmers on Marketmirchi.com using their mobiles
Marketmirchi.com Post Your Free Ad
Hands on training to Women of SHG groups under Nabard
Outcome Achieving Digital literacy for rural entrepreneurs/farmers. Effective online market presence for rural produce, agro produce will reduce dependence on brokers or dalals. Up till now we have more than 50000 visits, more than 5000 rural stakeholders posted their ads themselves and more than 60% market enquiries generated. We are sure that our humble effort Mera Mobile –Mera Marketing will Bridge Digital Divide between India and Bharat one day
Increase Competition Transparency Improved Market Access Alternate markets . Market Automation Farmer Empowerment अपने मोबाइल से अपनी मार्के ट िंग मार्के मीरची.र्कॉम क्ललर्क र्करो ललिंर्क www.marketmirchi.com
INBOUND MARKETING FUNNEL Awaiting all of you on Marketmirchi.com मार्के मीरचच.र्कॉम शहरों से जोडे ग्राम विर्करी खरीदारी रोज़गार सिंपर्कक सीधा बनाए र्काम

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Mera mobile mera marketing1

  • 1. Gokhle Mera Mobile Mera Marketing Creating, Configuring & Disseminating Mobile friendly platforms for free online market presence of Rural Communities Pragati Gokhale Advisor RGSTC
  • 2. Mission Leveraging Free Digital Marketing platforms for Rural Stakeholders to increase their Online market presence and thus increasing Digital Footprint of Rural India. Vision With the announcement of Digital India Program E-connectivity is now reaching to the last mile. And also with the cheap, handy tools like smart phones internet has finally become available & affordable for rural stakeholders .The only need now is to have disruptive models to encash this scenario. With this background in mind we are working pan India on the project Mera Mobile –Mera Marketing
  • 3. Background  Information Communication Technology (ICT) has brought revolutionary change in the world all over. This Powerful Technology has made entire World a Global Village, and impact of direct communication is enriching every field.  But what is the situation at the Bottom of Pyramid ?The digital divide between India and Bharat is still significant and our grass root stakeholders mostly from Rural background are still not able to effectively use this technology for their own benefits.
  • 4. What is #MeraMobileMeraMarketing  I am founder & mentor for the program #MeraMobileMeraMarketing .  It is disruptive bottom up approach for Rural Marketing in India through which we are enabling rural entrepreneurs/ artisans/ self help groups/farmers to do their free Digital Marketing using their own mobiles  There are four key components of #MeraMobileMeraMarketing program
  • 5. First Core Component is  www.marketmirchi.com  Agile, indigenous, responsive Web portal www.marketmirchi.com highlighting all rural/agro categories for free digital marketing of rural Products/Agro Products, Agro Inputs,rural Services and rural Jobs
  • 6. Second Core Component is  Creation of back end linkages  Hands on sessions of rural stakeholders wiz farmers, self help groups , artisans, rural  entrepreneurs etc on using this platform effectively for posting their own ads as well as  searching & contacting buyers.  These Capacity Building programs are done for them using their own mobiles .  Various field level programs are taken for creating these back end linkages  with support from various Govt, Non Govt players working in Rural Development Sector.  We are also coming up with ELearning course on How to Use marketmirchi.com for  your zero budget Rural digital marketing with support from MKCL.
  • 7. Third Core Component is  Creation of front end linkages  The various Online/ Offline strategies like Data Mining and AI techniques for finding Buyers for rural/agro products are explored and Utilized  Search Engine optimization techniques are leveraged to find B2B,B2C linkages for rural products
  • 8. Fourth Core Component is  Generation of Data Analytics  Open Source Business Intelligence tools are used for Analysis of Data generated  These Data Analytics is then back streamed in database of portal marketmirchi.com.  Also it is used for empowering other rural development initiatives.
  • 10. Summary of the Ads Posted by Farmers/Rural Entrepreneurs
  • 11. Ads Posted by farmers on Marketmirchi.com using their mobiles
  • 12. Ads Posted by farmers on Marketmirchi.com using their mobiles
  • 14. Hands on training to Women of SHG groups under Nabard
  • 15. Outcome Achieving Digital literacy for rural entrepreneurs/farmers. Effective online market presence for rural produce, agro produce will reduce dependence on brokers or dalals. Up till now we have more than 50000 visits, more than 5000 rural stakeholders posted their ads themselves and more than 60% market enquiries generated. We are sure that our humble effort Mera Mobile –Mera Marketing will Bridge Digital Divide between India and Bharat one day
  • 16. Increase Competition Transparency Improved Market Access Alternate markets . Market Automation Farmer Empowerment अपने मोबाइल से अपनी मार्के ट िंग मार्के मीरची.र्कॉम क्ललर्क र्करो ललिंर्क www.marketmirchi.com
  • 17. INBOUND MARKETING FUNNEL Awaiting all of you on Marketmirchi.com मार्के मीरचच.र्कॉम शहरों से जोडे ग्राम विर्करी खरीदारी रोज़गार सिंपर्कक सीधा बनाए र्काम