1. The document discusses different mobile development platforms and how to choose between them. It focuses on factors like distribution through app stores, monetization options, and targeting different devices and audiences.
2. Key platforms mentioned include iOS, Android, Java ME, and mobile web. Statistics provided on user bases and app usage.
3. The author advocates choosing platforms based on distribution opportunities, monetization models, and focusing on current popular devices rather than all devices. The platform helps define the potential audience for an app.
16. mlyk consulting.
Why iPhone matters
Sold units
S60 200M
iPhone 40M
17. mlyk consulting.
Why iPhone matters
% flat-rate
Sold units data plan
S60 200M x 0.15
iPhone 40M
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Why iPhone matters
% flat-rate Potential
Sold units data plan Customer
S60 200M x 0.15 = 30M
iPhone 40M
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Why iPhone matters
% flat-rate Potential
Sold units data plan Customer
S60 200M x 0.15 = 30M
iPhone 40M x 1.00
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Why iPhone matters
% flat-rate Potential
Sold units data plan Customer
S60 200M x 0.15 = 30M
iPhone 40M x 1.00 = 40M
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Why iPhone matters
% flat-rate % knows Educated
Sold units data plan about Apps Customer
200M x 0.15 x 0.10 = 3M
S60
iPhone 40M x 1.00 x 0.60 = 24M
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Does Java matters?
% flat-rate % knows Educated
Sold units data plan about Apps Customer
200M x 0.15 x 0.10 = 3M
S60
iPhone 40M x 1.00 x 0.60 = 24M
Java ME 1B x 0.01 x 0.10 = 1M
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Gravitytank
surveyed
804 smartphone users,
301 of whom own
app-enabled phones
(either
Apple’s iPhone
or
HTC’s G1)
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48% download a program once a week
48% using Apps at least 30 min per day
32% to play less with game consols and
more with the mobile
31% say they less read newspaper
28% they watch less TV or use the mp3
player
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How to choose a platform?
Do what you know
- learn the platform
Think distribution and monetization first
- technological possibilities second
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How to choose a platform?
Do what you know
- learn the platform
Think distribution and monetization first
- technological possibilities second
Choose mobile web
- if possible
73. mlyk consulting.
How to choose a platform?
Do what you know
- learn the platform
Think distribution and monetization first
- technological possibilities second
Choose mobile web
- if possible
Do for current hot top devices
- not for everybody, not for the past or the future
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The platform
is
a stage
that defines
an audience
you
reach
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Monetization
Prices range between $0,79 to $999
AppStore provides 70% payout sold over iTunes
Android market 70% payout paid by Google checkout
OVI 70% payout if paid by Credit Card, if pay via the mobile
phone bill it is 30% payout
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Monetization
In-App advertising
In-App Purchases (virtual goods, subscriptions)
Branded App
LITE version App then charge for more features and functionality