Mobile App

MOBILE APPS
BY STEPHEN AKINTAYO

MY CLIENTS IN THE PAST INCLUDES

What is a Mobile App?
A mobile app is a computer program designed to run on a mobile device
such as a smartphone or tablet computer.
Mobile apps often stand in contrast to desktop applications that run on
desktop computers, and with web applications which run in mobile web
browsers rather than directly on the mobile device.
The term "app" is a shortening of the term "software application". It has
become very popular, and in 2010 was listed as "Word of the Year" by the
American Dialect Society In 2009, technology columnist David Pogue
said that newer smartphones could be nicknamed "app phones" to
distinguish them from earlier less-sophisticated smartphones.

MICHEAL AGENE - $5,000
(#2.5m) IN TWO WEEKS FROM
SELLING MOBILE APPS ON
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MOBILE APP DESIGN WITH
DRAG & DROP
 Our System makes it easy for a non-
techy person to easily design a mobile
app within minutes
 With our drag & drop software, you
create an app in 4 simple steps

Select the category of your app to get a template
STEP 1

Select and edit the elements you need in your mobile app
STEP 3

STEP 4
Publish to apple app store /google playstore

Apps that are not preinstalled are usually available through distribution
platforms called app stores. They began appearing in 2008 and are typically
operated by the owner of the mobile operating system, such as the Apple
App Store, Google Play, Windows Phone Store, and BlackBerry App
World. However, there are independent app stores, such as Cydia, GetJar
and F-Droid. Some apps are free, while others must be bought. Usually,
they are downloaded from the platform to a target device, but sometimes
they can be downloaded to laptops or desktop computers. For apps with a
price, generally a percentage, 20-30%, goes to the distribution provider
(such as iTunes), and the rest goes to the producer of the app. The same app
can therefore cost a different price depending on the mobile platform.
Apps can also be installed manually, for example by running an Android
application package on Android devices.

The official US Army iPhone app presents the service's technology
news, updates and media in a single place

Usage of mobile apps has become increasingly prevalent across mobile phone
users. A May 2012 comScore study reported that during the previous quarter,
more mobile subscribers used apps than browsed the web on their devices:
51.1% vs. 49.8% respectively. Researchers found that usage of mobile apps
strongly correlates with user context and depends on user's location and time
of the day. Mobile apps are playing an ever-increasing role within healthcare
and when designed and integrated correctly can yield many benefits.

DEVELOPMENT
DEVELOPERS AT WORK
Developing apps for mobile devices requires considering the constraints
and features of these devices. Mobile devices run on battery and have less
powerful processors than personal computers and also have more features
such as location detection and cameras. Developers also have to consider
a wide array of screen sizes, hardware specifications and configurations
because of intense competition in mobile software and changes within
each of the platforms (although these issues can be overcome with mobile
device detection).

iOS, Android, and Microsoft are all trying to gobble up
developers
Looking at this, it is clear that Apple is winning the game in terms of total number of
apps and money paid to developers. But lost in the shuffle is how much money
developers can actually make on those platforms.

MEAGER DOLLARS PER DOWNLOAD
Taking the data in front of us, we can get a sense of how many apps the average
developer creates and what kind of revenue a developer can expect from those apps,
on average (granted, power laws dictate that a small number of developers will do
extremely well while the vast majority will fail, but we're trying to look at averages
here).
Based on this, the average developer on those platforms is pretty busy, developing 3
to 5 apps depending on the platform.

DISTRIBUTION
The two biggest app stores are Google Play for Android and App Store for
iOS.
GOOGLE PLAY
Google Play (formerly known as the Android Market) is an international online
software store developed by Google for Android devices. It opened in October 2008.
In July 2013, the number of apps downloaded via the Google Play Store surpassed 50
billion, of the over 1 million apps available. As of September 2016, according to
Statista the number of apps available exceeded 2.4 million. The store generated a
revenue of 6 billion U.S. dollars in 2015.

App Store
Apple's App Store for iOS was not the first app distribution service, but it ignited
the mobile revolution and was opened on July 10, 2008, and as of January 2011,
reported over 10 billion downloads. The original AppStore was first demonstrated to
Steve Jobs in 1993 by Jesse Tayler at NeXTWorld Expo[ As of June 6, 2011, there
were 425,000 apps available, which had been downloaded by 200 million iOS users.
During Apple's 2012 Worldwide Developers Conference, CEO Tim Cook
announced that the App Store has 650,000 available apps to download as well as
30 billion apps downloaded from the app store until that date.

SUCCESS STORIES
Tasnim Ahmed Went From
Jobless to Making $100K With
Apps
I started my day job as an iOS Developer back in 2012. But I
always wanted to have my own business and travel, so I kept my
eye out for opportunities.
My plan was to create funny games that people would enjoy, on
the side, and see where that took me.
I left my job in December 2012 to give apps a shot. Until that
point, I only had a total of six months of iOS development
experience at my job.
At the end of 2014, my total income for the year was over
$100,000.

HOW YOUR MOBILE APP CAN
MAKE MORE MONEY
If you launch your app using one of these monetization models, you have a
greater chance at making more revenue than any other model.
Here's what you need to know about each one:

1. Freemium for apps and games.
This isn't just the most popular monetization option for games and apps, but
also the most revenue generating one, with in-app purchases raking in 76
percent of all revenue in the Apple App Store in the US and over 90 percent
in the Asian markets, according to Distimo's report.
A freemium app or game is offered free-of-charge to the user with limited
features, content or virtual goods. Users can access a premium version or
additional content and feature through in-app purchase. This route has also
been used for subscribing for monthly content updates. The free app or game
with an in-app purchase removes the price point as a barrier for people to
download an app and gives the developer the opportunity to prove the value
of their product.

2. One-time paid apps.
Users pay just once to download the app. Updates and feature additions
are expected to be free.
If you want to launch a paid app, it should be compelling enough for
users to pay to download even without first sampling it. Also, there is no
repeat revenue from your existing customers. For a continuous revenue
stream, you have to look for new customers each time.

3. Paid apps with added paid features.
This is a hybrid monetization model that has gained traction fairly
recently, but not with its fair share of criticism. Many feel it's unfair to
pay to download an app and then pay again to avail more features. It's
tricky for you to build on this, but done cleverly with a value
proposition, it can certainly work, and has been, going by the numbers.
An example of an app with this strategy is the flight tracker app in the
top 100 apps, Flight Radar Pro.

4. Free apps with advertising.
While the above are all options that require the user to pay to use, one of
the monetization models that Distimo has excluded from its research is a
free app with advertising.
Many apps use this model of monetization. Take for instance the Sleep
Easily Meditations by Shazzie, that costs no money to download and runs
non-intrusive advertisements for as long as the app is in use. This app
receives over 330 downloads every day and it runs for over 20 minutes
every time it is used.

STRATEGIES TO SUCCEED IN MOBILE APP
BUSINESS
 Flexible platforms enable scalable mobile application
development. Once a company moves beyond building five to
ten apps, it looks for software tools to scale its development
efforts. Platforms provide modules to support critical
management elements such as testing, app version control,
application catalogs, performance analytics, security and lifecycle
management. Unlike the rigid platforms of yesteryear, today’s
mobile development platforms are modular, offer standards-
based interfaces and work with multiple front-end design
methods.

 Data should be secured across devices, networks and
clouds. Mobile and cloud computing have changed how data is
accessed and where it lives. In a mobile world, the concept of a
data perimeter where data can be secured has vanished. Data
must flow seamlessly and securely between a corporation’s data
center, the cloud and mobile devices. With over 67 percent of
companies supporting BYOD, companies must be able to
separate and control business data across personal and
corporate-owned devices.

 Mobile applications move from pretty to transactional.
Applications need must connect to data from numerous back end
systems. An application is useless if it can’t access the data a
person needs. IT should create mobile optimized access to a
variety of enterprise systems such as SAP , Oracle ORCL
+0.09%, legacy databases and custom applications. Companies
can look to mobile platforms for middleware services to securely
connect this data into applications and cloud services.

 Mobile apps become a collection of data that represents
an entire workflow. In the PC world, a person used multiple
apps to complete a workflow such as ordering supplies. In the
mobile world, data must be collected from multiple systems and
presented in a format where a person can take action. This
action could be as simple as an approval or as complex as
finding and purchasing a product. To do this, companies will use
enterprise integration and sync software (mobile middleware) to
link data from systems such as enterprise resource planning,
databases and financial systems into mobile applications

 The focus shifts from app downloads to continuous
improvement and engagement. The first step in mobility
requires designing an application and achieving downloads, but an
app isn’t successful unless it drives engagement. IT must work with
the end customers at the design phase to understand what tasks
and features are most beneficial. App developers must build
analytics into the app that will help the company understand the
mobile app user experience across the entire application lifecycle.
For example, IT should test software to improve performance and
use analytics tools to measure adoption and engagement. Analytics
and testing at both the design phase and initial deployment phase
will help companies identify data related problems and usability
issues before they result in poor reviews and impact a company's
reputation.

 IT leverages the cloud for rich functionality and scale. In the
past, IT had to purchase and deploy all of the technology to
maintain mobile devices and to deliver applications. Today, a
company can use cloud solutions for application testing, mobile
application development platforms, and enterprise app integration.
The latest enterprise mobile management solutions allow a
company to secure, deploy and update applications for its
employees. IT also has access to highly available infrastructure and
distributed data stores to scale the collection and processing of
mobile and IoT data. These modular platforms allow IT to purchase
exactly what is needed and scale deployments as needed. Mobility
has the opportunity to transform our businesses, but only if a
company evolves to mobile business processes.

BOOKS FOR MOBILE APP ENTREPRENEUR
The Lean Startup by Eric Ries and Hooked: How To Build Habit-Forming
Products by Nir Eyal with Ryan Hoover.
Likeable Social Media by Dave Kerpen, The Impact Equation by Chris Brogan
and Julien Smith and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk are five
fantastic books to help you get your word out at the least cost.

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