Text message marketing for non-profit organizations.

1. The document discusses the evolution of digital screens for marketing, beginning with television in 1929 (first screen), then the web browser in 1992 (second screen), and smartphones in 2008 (third screen). 2. It provides examples of mobile marketing techniques like text messages, mobile apps, and QR codes, emphasizing that mobile allows constant consumer engagement. 3. The text recommends developing a mobile strategy and deciding whether to create a mobile-optimized website or native app, stressing the need to redirect mobile users for a optimized experience.

Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.

Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.

Mobile Marketing for Medical Profession presentation created by http://3rdscreen.org and uploaded by http://mobileadvertisingsystem.com

Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.

Out-of-home now even more mobile with Connect, the first global OOH mobile interactive advertising platform. The interactive network is a unique way for advertisers to integrate their outdoor campaign with their online activities and thus involve consumers more. The interactive network supports advertisers in a number of objectives, ranging from the creation of a brand experience to online sales, including extending their campaign to social media.

In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex. We hope that these predictions help you get in the #mobilemindset for 2015.

1) Mobile marketing has evolved through three screens - television, web browsers, and mobile devices. 2) The rise of smartphones and mobile apps has made mobile a powerful new platform for marketing. 3) Mobile marketing techniques include SMS, mobile search, location-based services, mobile apps, and mobile websites.

The Promise of Location Based Marketing Mobile Marketing Academy Webinar 2013 with YOOSE Topics Covered: Relevance is highlighted within location Geofencing Geoconquesting Location-based gaming Location based SMS Location based social Check ins Ethical concerns for LBM Best location-based campaigns

This document provides an agenda and information for a seminar on mobile location-based services held by the Heartland Mobile Council on October 26, 2010. The seminar will include an overview of the location-based services landscape, presentations from Google and other companies on their mobile strategies and location-based applications and services, and a question and answer session. It also thanks sponsors and provides contact information for the Heartland Mobile Council for those interested in learning more.

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on… · The most effective mobile tools · How to move consumers from the mobile channel to action · Mobile Web vs. Mobile applications · How to effectively engage the consumer in conversation · User acquisition, retention and monetization · Consumer concerns and overview of privacy considerations

JamLoop provides targeted mobile advertising solutions to reach Hispanic audiences across devices. They take a cross-platform approach, using device IDs to build profiles and target users on phones, tablets, and connected TV. Their platform allows advertisers to target Hispanic audiences based on location, interests, and behaviors to deliver banner, interstitial, and video ads. JamLoop's team of ad tech and video veterans helps simplify complex mobile campaigns and optimize advertising performance.

The document discusses the changing media landscape and challenges for brands. It notes the rise of social media platforms and user-generated content over the past 15 years. Brands must adapt to engage consumers across multiple devices and platforms. The document also warns of privacy issues and the need for brands to respond quickly and transparently during times of crisis to maintain trust. It emphasizes the importance of storytelling, curation, and using the right channels to engage audiences.

The document discusses how social media has gone mobile, with over half of Facebook users now only accessing it via mobile. It outlines how mobile adds location and context that enhances social interactions. The key stages of a mobile social strategy are discussed as awareness, opinion/consideration, purchase, and service. Case studies demonstrate how brands have driven awareness with competitions, built communities, and provided customer service via social media on mobile. The overall message is to consider all stages of the customer journey and how mobile and social media can work together for maximum impact.

How to effectively integrate mobile into a multi-channel marketing plan. The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.

Here are a few trends that a team and I recently put together after attending several conferences this spring.

Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded. Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.

This document provides guidance on how to make oneself employable by gaining self-awareness of one's skills, researching potential jobs and industries, developing key employability skills, networking, using social media for job searching, and considering enterprise opportunities. It recommends assessing one's strengths, interests and skills; researching employers and industries; and explaining employability skills like problem solving, communication and teamwork in applications and interviews. Networking, social media usage, and developing enterprise skills are also advised to enhance one's employability. Help with CVs, applications, interviews and career advising is available through the University's Careers and Employability Service.