Mobile Services Primer
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This document provides a 10 step primer for public libraries to implement mobile services on a limited budget. It recommends making a website mobile friendly, ensuring the catalog is accessible on mobile, checking databases for mobile apps or pages, supporting ebooks and audiobooks, offering reference through texting or social media, using location-based apps, developing a custom mobile app, marketing services through mobile, and enabling staff mobile access. The document outlines specific free or low-cost options libraries can use for each step.
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Mobile Services Primer
- 1. A Mobile Services Primer for Public Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
- 2. why mobile?
- 3. why mobile?
- 4. why mobile? ‣ 80% of Americans adults own a cell phone
- 5. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets
- 6. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players
- 7. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ Android tablets)
- 8. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
- 9. Even if you don’t use a smart phone, recognize that your users do.
- 10. 10 steps to mobile on the cheap
- 11. #1: your website
- 12. #1: your website ‣ is your website mobile-friendly?
- 13. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker
- 14. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too
- 16. #2: your catalog
- 17. #2: your catalog ‣ My test of catalog mobile friendliness
- 18. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha
- 19. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix
- 20. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?
- 21. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app?
- 22. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss
- 23. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss ‣ WorldCat (mobile app + mobile webpage)
- 24. #3: databases
- 25. #3: databases ‣ mobile applications and/or mobile-friendly pages
- 26. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page)
- 27. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app)
- 28. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others
- 29. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors
- 30. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss
- 31. #4: ebooks
- 32. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats
- 33. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi
- 34. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app
- 35. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat?
- 36. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat? ‣ check with all vendors
- 37. #5: reference
- 38. #5: reference ‣ text messaging - AIM hack, LibraryH3lp
- 39. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”
- 40. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.)
- 41. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) ‣ web chat - nope
- 42. #6: social media
- 43. #6: social media ‣ Facebook
- 44. #6: social media ‣ Facebook - many mobile FB apps
- 45. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events
- 46. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter
- 47. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps
- 48. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps - post regular updates
- 49. #7: location-based services geo-location + data + fun
- 50. #7: location-based services geo-location + data + fun
- 51. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests)
- 52. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts)
- 53. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) ‣ Air Painter (contests, scavenger hunts)
- 55. #8: the souped up stuff: apps
- 56. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)
- 57. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)
- 59. the souped up stuff: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ stations library mobile media download
- 61. #9: marketing mobile ‣ market mobile with mobile
- 62. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts
- 63. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”
- 64. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)
- 65. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.
- 66. #10: support staff mobile use
- 67. #10: support staff mobile use ‣ ensure mobile access to email/calendar
- 68. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff
- 69. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work
- 70. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on
- 71. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on ‣ WorldCat, Aldiko, Google Translate, 5 apps for every librarian to know: ThinkingSpace, & Foursquare
- 72. Questions? Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/ LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com