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Mobile Social Intelligence Report

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Wilson Orta
Wilson Orta

Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .

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Mobile Social Intelligence Report
First Published : October 2012 Mobile Social Intelligence Report Author : Benjamin Wayne Cover Picture : Compliment : Ambro / Jetkasettakorn renjith Krishan- FreeDigitalPhoto.net Disclaimer and Terms of Use : While all attempts have been made to provide effective, verifiable information in this report, neither the Author nor Publisher assumes any responsibility for an form of errors , inaccuracies, or omissions, particularly in light of the rapidly changing nature of the internet and mobile technologies. While the publisher and author have used their best efforts in preparing this report , they do not make representations with respect to any guarantees of income . Readers are cautioned to rely on their judgement about their individual circumstances to act accordingly This report is not meant as a source for financial information and should not be used as such .
Master the new Marketing revolution with Mobile Social Media Intelligence Today, the world has started embracing the fact that Mobile Social Media provides a real-time experience. It utilizes both the processing and mobility advantage which smartphones offer. Real-time experience means that we can reach out and engage with friends, associates and customers at any time, place at anywhere without constraints. Consumers are sharing information and, at the same time, gaining immense knowledge at a faster speed. This is thanks to the services like text messaging, tweets, social media posts and blogposts. The world is witnessing a shift in how people discover and share information using mobile internet enabled devices. The Easy Access of the Internet on smartphones and other mobile devices has changed the way people communicate and consume information. It has created new ways of information dissemination and consumption; and it is still on its way to creating new ones. These allow consumers to make more and more quickly and informed decisions based on real-time datas on-the- go What does this mean for businesses and enterprises throughout the World? As consumers start to adapt to the power of mobile devices, it will cause a domino effect on every economy and starts to transform. It will adapt to the new mobile technologies which has proven to be challenging. Mobile social media technologies have proven to be highly effective and valuable when consumed on the go and especially whenever and wherever businesses are concerned. As people start to weather the storm of the new media technology blast and fast exchanges from it; It also increased the demand for more processing power and the bandwidth for their internet enabled devices. This is for better communication and better audio and video capabilities, especially for the mobile phones or tablets. Such demands allow users to communicate more effectively and progressively it will revolutionize into a whole new commercial paradigm shift; from personal computers to Mobile Internet enabled technology. These will bring on New and engaging opportunities and add more value to businesses throughout the world. Welcome to the Mobile device revolution , the twentieth century paradigm shift spurred by the demand for easy access to content information and sharing them anytime, anywhere across all borders. Presently 1.3 billion people use the internet, and almost 2.3 billion people are using mobile phones. This means that 87 % of the World’s population is using mobile phone for daily communication. Smartphones: - In 2012 , there is about 94 million smartphones users, by 2016 the number is expected to increase to 152 million occupying 63 % of mobile phones users arena Tablets and ebook reader : - In 2012, there are almost 40 million tablet users by 2016, that number is expected to breach the 100 million scales with tons of low cost tablet to be produced by World’s two most largest factory namely India and China
What made them Go Mobile The Mobile era has provided consumers by combining all the benefits of Web 2 and Social media and convert them to work with the mobile platform enabling new forms of engagement serving the market with media related technologies. This is Multi –tiered for different mobile platforms (iPhone, Android, BlackBerry and Windows ) delivering a variety of mobile tools, seamless cloud support , GPS, Google Maps, QR code , mobile coupon ,one-touch calling, analytics, and location based technology . Developing a multi-platform strategy for businesses with Mobile Intelligence and Social Media is no longer an option - it has become a necessity. Social Networking platform working with mobile intelligences has the potential to revolutionize business processes across every industry. As consumers starts to embrace the mobile technology better , the business world also evolves as users become comfortable with them. They start to accept and adapt to the effectiveness and
productive benefits which mobile technology offers in ways of communication , marketing , and engagement . Social media has been used for distributing contents and engaging online via computer and now with mobility ,Mobile Social Media offers better niche marketing. It can do better than mass marketing by focusing on niche markets with better third screen personal influence and reputation to generate desired results. Marketers who will get the most out of this new reality are usually those who experiment on the connectivity of these platforms, incorporating the mobile technology as a key way to achieve business objectives and attain good results with profits. These are possible made by delivering the best possible experience opening to a whole new world of media Influence , sales and profits. Unlike the other ways of communications , the mobile medium is always on the Go , and always “On” , it is very actionable and delivers information that is well acceptable by all ages for a wider audience whose attention span from communication purpose to Mobile search , Location based orientation ,exploitation of Audio and Video media files, Social networking and especially to access to new Mobile apps for all kind of application . That’s the key Star power and influence of marketing in the moment. Small business owners are optimistic about growth, using social media sites and mobile devices to boost Marketing Exposure Small and Medium enterprise owners are fast adopting the use of social media sites like Facebook, Twitter, Sina Weibo , QQ , Google + and Renren alongside mobile technology to give their businesses better online exposure , according to an recent survey of 3,000 small to medium-size business (SME ) owners by Info-mobie , an Asian based survey company in Hongkong . The survey also found there are growing confidence among SME owners, with about 60 percent of respondents already owning at least one website and intend to convert them to be mobile friendly or to integrate mobile coupon features to their marketing program in the near future . Most of this companies are embracing mobile devices to improve productivity, particularly among the food service industry and those in hospitality trade . Popular businesses usage of Mobile Social Media include email , document, MMS , SMS text Promotion ,video product demonstrations and mobile coupons
Mobile Social Media is quite new to most business owners ,but already most of them has already incorporated social media strategies as part of their business marketing program led by Twitter ,Sina weibo and Facebook (which are cited as few of the leading social networking sites) for their businesses. Overall, more than 70 % of the surveyed companies admit using social media as their marketing strategy upgrading to mobile related apps , with 30 % experimenting with Foursquare ,Jiepang and other So Lo Mo Platform for Mobile coupon and location based marketing Mobile Device boom Spurs Media ,Apps and Entertainment Spending Worthy for Marketer to Implement Mobile Social Media Marketing In 2012 , the adoption rate of smartphones has far outpaced older mobile cell phones as these latest mobile devices are able to provide internet connectivity. They are extremely powerful and fun to use always loaded with new mobile application. Mobile media consumption has since soared as brands and marketers increasingly use this platform to engage with customers. Mobile media like video ,slides , video newsletters, and regular video communications has become standard features and is effectively driving Web surfing consumers to use their mobile devices for web surfing and mobile search function.
The recent boom in smartphones and other trendy gadgets is spiralling the spending on entertainment and media throughout the world . Spending on such products and services in 2011 hit US 3.2 billion. But the stats are tipped to exceed US 3.6 billion this year, and predicted to hit US 3.88 billion by 2015. The world entertainment and media outlook report found that digital media products including online advertisements and e-books , games, movie and music downloads accounted for 28 % of all entertainment and media spending last year. This proportion is expected to rise to 45 % by 2015. The Rise of Mobile Tablet Mobile computing has also further expand its footprint with the arrival and adoption of mobile tablet devices. Many researches has also indicated that more mobile tablets devices are being manufactured each recent years since 2008 which in turn are good news for marketers and especially for business to consumers (B2C) marketers. - Mobile Tablet users spend 60% more per purchase than smartphone users ,especially in Games download and useful Apps which helps to improve in productivity and video sharing or photo sharing . - 60 % of users rate tablets as useful for online shopping compared to smartphone mainly due to the larger screen size - Consumers tend to spend 25-35% more when purchasing on tablets compared to other device
For this reason , marketers must come to terms with the Mobile Social Media reality, as mobile Internet enabled devices usage are on the rise and are facilitating changes in user behaviour – from “Content users being influenced concept ” - to how New trending audiences now getting more engaged interactivity with new content instead . The Smartphone Revolution Recent Smartphone’s Sales Statistics confirm the explosive growth and usage of mobile applications over the past few years especially for top major platforms with the following leading Operating Systems especially for iPhone, Android, BlackBerry and Windows Almost 70 % of smartphone owners have downloaded apps on their device since their initial purchase . Usually Free Apps are most appreciated but usually will come with advertisements as part of their purchase package and it has been bringing in good advertisement fee with major mobile publishers.
The growth and sales of downloadable apps in expected to reach 70 billion worldwide in 2015, at which the app revenue will easily surpass above $ 30 billion. This Sales figure for digital Application media products itself is very alarming and is an important point for consideration for mobile marketers that is if the mobile applications sector with download holds consistent with this figure then average every marketers will need to consider frequent creation of useful app experiences to engage your most valuable customers for every new campaign . Most of the Apps downloaded are smaller plug-in apps of major Social networking sites like Twitter mobile and Facebook mobile of which most consumers used with their desktop , and typically most of them has been converted to be mobile friendly ,which now keeps everybody in contact with the handy mobile . Based on each mobile apps sale’s statistic with its technical specification of the app’s capacity and function, its derived sales figures will provide knowledge feedback on the app users behaviours , and preference and provides marketers the feedback data with full option ability to push specific products in a more targeted and meaningful way. This effective option to push notifications to your users will be a wonderful effective supporting tool for mobile application marketing , while more traditional method does not provide . Conclusion Given the Device Boom that spurs new media development with new technologies and marketing investments that has brought on the ultimate entertainment spending. This is driving the new world economy into another frenzy era, the best example could be derived from m.youtube who has more than 400 million videos watched on mobile devices every day. The m.youtube.com is the #2 video-viewing website in the world. (Right after YouTube itself.) It's the better way to reach consumers as m.youtube provide the power of sight ,sound and motion and also gross the best value for their mobile ads for their customer.
The New Mobile and Social media intelligence has arrived with new challenges and opportunities and one thing is definite that is Mobile with Social media is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with Social Networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays . In today’s fast-changing, competitive business environment, with Mobile Social Media Intelligence, decision makers now have the power to make these decisions immediately. Mobile Social Media Commerce is Growing Extraordinary Fast : Social Media + Mobile Marketing Creates Market Opportunities By 2016 ,Mobile Social Media will be worth above $ 150 billion Check out this New eBook debut at all Leading Bookstores in Singapore/Malaysia Now Available at all Leading Bookstores in Singapore/ Malaysia Profit From Mobile Social Media Revolution is now available at following ebookstore ; # Amazon Kindle store # Barnes and Noble Nook ebookstore # The Copia ebookstore # Ebookpie_ebook # Kobobooks ebook # Sony ebookstore # itunes Appstore ( soon )
PROFIT FROM MOBILE SOCIAL REVOLUTION will reveals the main trends to help all businesses to understand the growth trends that is happening today around the World including for China and formulate the right strategy to help you get more customer and grow your revenues using these latest technologies .It identifies key issues and opportunities as mobile commerce and social networking merge. It also evaluates potential future mobile social commerce applications. Discover ; How businesses are leveraging with Smartphone and their Mobility Power How The Chinese Mobile Social Landscape is different from The Western Worlds How the Smartphone and Tablet are redefining the role of Marketers to follow the GO Mobile trends Expose to the New Location Based Marketing Technology and its effectiveness in Mobile Marketing How marketers are using New Mobile Social Networking sites to connect through customers using Mobility and the Cloud to navigate in both the Real and Virtual World .

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Mobile Social Intelligence Report

  • 2. First Published : October 2012 Mobile Social Intelligence Report Author : Benjamin Wayne Cover Picture : Compliment : Ambro / Jetkasettakorn renjith Krishan- FreeDigitalPhoto.net Disclaimer and Terms of Use : While all attempts have been made to provide effective, verifiable information in this report, neither the Author nor Publisher assumes any responsibility for an form of errors , inaccuracies, or omissions, particularly in light of the rapidly changing nature of the internet and mobile technologies. While the publisher and author have used their best efforts in preparing this report , they do not make representations with respect to any guarantees of income . Readers are cautioned to rely on their judgement about their individual circumstances to act accordingly This report is not meant as a source for financial information and should not be used as such .
  • 3. Master the new Marketing revolution with Mobile Social Media Intelligence Today, the world has started embracing the fact that Mobile Social Media provides a real-time experience. It utilizes both the processing and mobility advantage which smartphones offer. Real-time experience means that we can reach out and engage with friends, associates and customers at any time, place at anywhere without constraints. Consumers are sharing information and, at the same time, gaining immense knowledge at a faster speed. This is thanks to the services like text messaging, tweets, social media posts and blogposts. The world is witnessing a shift in how people discover and share information using mobile internet enabled devices. The Easy Access of the Internet on smartphones and other mobile devices has changed the way people communicate and consume information. It has created new ways of information dissemination and consumption; and it is still on its way to creating new ones. These allow consumers to make more and more quickly and informed decisions based on real-time datas on-the- go What does this mean for businesses and enterprises throughout the World? As consumers start to adapt to the power of mobile devices, it will cause a domino effect on every economy and starts to transform. It will adapt to the new mobile technologies which has proven to be challenging. Mobile social media technologies have proven to be highly effective and valuable when consumed on the go and especially whenever and wherever businesses are concerned. As people start to weather the storm of the new media technology blast and fast exchanges from it; It also increased the demand for more processing power and the bandwidth for their internet enabled devices. This is for better communication and better audio and video capabilities, especially for the mobile phones or tablets. Such demands allow users to communicate more effectively and progressively it will revolutionize into a whole new commercial paradigm shift; from personal computers to Mobile Internet enabled technology. These will bring on New and engaging opportunities and add more value to businesses throughout the world. Welcome to the Mobile device revolution , the twentieth century paradigm shift spurred by the demand for easy access to content information and sharing them anytime, anywhere across all borders. Presently 1.3 billion people use the internet, and almost 2.3 billion people are using mobile phones. This means that 87 % of the World’s population is using mobile phone for daily communication. Smartphones: - In 2012 , there is about 94 million smartphones users, by 2016 the number is expected to increase to 152 million occupying 63 % of mobile phones users arena Tablets and ebook reader : - In 2012, there are almost 40 million tablet users by 2016, that number is expected to breach the 100 million scales with tons of low cost tablet to be produced by World’s two most largest factory namely India and China
  • 4. What made them Go Mobile The Mobile era has provided consumers by combining all the benefits of Web 2 and Social media and convert them to work with the mobile platform enabling new forms of engagement serving the market with media related technologies. This is Multi –tiered for different mobile platforms (iPhone, Android, BlackBerry and Windows ) delivering a variety of mobile tools, seamless cloud support , GPS, Google Maps, QR code , mobile coupon ,one-touch calling, analytics, and location based technology . Developing a multi-platform strategy for businesses with Mobile Intelligence and Social Media is no longer an option - it has become a necessity. Social Networking platform working with mobile intelligences has the potential to revolutionize business processes across every industry. As consumers starts to embrace the mobile technology better , the business world also evolves as users become comfortable with them. They start to accept and adapt to the effectiveness and
  • 5. productive benefits which mobile technology offers in ways of communication , marketing , and engagement . Social media has been used for distributing contents and engaging online via computer and now with mobility ,Mobile Social Media offers better niche marketing. It can do better than mass marketing by focusing on niche markets with better third screen personal influence and reputation to generate desired results. Marketers who will get the most out of this new reality are usually those who experiment on the connectivity of these platforms, incorporating the mobile technology as a key way to achieve business objectives and attain good results with profits. These are possible made by delivering the best possible experience opening to a whole new world of media Influence , sales and profits. Unlike the other ways of communications , the mobile medium is always on the Go , and always “On” , it is very actionable and delivers information that is well acceptable by all ages for a wider audience whose attention span from communication purpose to Mobile search , Location based orientation ,exploitation of Audio and Video media files, Social networking and especially to access to new Mobile apps for all kind of application . That’s the key Star power and influence of marketing in the moment. Small business owners are optimistic about growth, using social media sites and mobile devices to boost Marketing Exposure Small and Medium enterprise owners are fast adopting the use of social media sites like Facebook, Twitter, Sina Weibo , QQ , Google + and Renren alongside mobile technology to give their businesses better online exposure , according to an recent survey of 3,000 small to medium-size business (SME ) owners by Info-mobie , an Asian based survey company in Hongkong . The survey also found there are growing confidence among SME owners, with about 60 percent of respondents already owning at least one website and intend to convert them to be mobile friendly or to integrate mobile coupon features to their marketing program in the near future . Most of this companies are embracing mobile devices to improve productivity, particularly among the food service industry and those in hospitality trade . Popular businesses usage of Mobile Social Media include email , document, MMS , SMS text Promotion ,video product demonstrations and mobile coupons
  • 6. Mobile Social Media is quite new to most business owners ,but already most of them has already incorporated social media strategies as part of their business marketing program led by Twitter ,Sina weibo and Facebook (which are cited as few of the leading social networking sites) for their businesses. Overall, more than 70 % of the surveyed companies admit using social media as their marketing strategy upgrading to mobile related apps , with 30 % experimenting with Foursquare ,Jiepang and other So Lo Mo Platform for Mobile coupon and location based marketing Mobile Device boom Spurs Media ,Apps and Entertainment Spending Worthy for Marketer to Implement Mobile Social Media Marketing In 2012 , the adoption rate of smartphones has far outpaced older mobile cell phones as these latest mobile devices are able to provide internet connectivity. They are extremely powerful and fun to use always loaded with new mobile application. Mobile media consumption has since soared as brands and marketers increasingly use this platform to engage with customers. Mobile media like video ,slides , video newsletters, and regular video communications has become standard features and is effectively driving Web surfing consumers to use their mobile devices for web surfing and mobile search function.
  • 7. The recent boom in smartphones and other trendy gadgets is spiralling the spending on entertainment and media throughout the world . Spending on such products and services in 2011 hit US 3.2 billion. But the stats are tipped to exceed US 3.6 billion this year, and predicted to hit US 3.88 billion by 2015. The world entertainment and media outlook report found that digital media products including online advertisements and e-books , games, movie and music downloads accounted for 28 % of all entertainment and media spending last year. This proportion is expected to rise to 45 % by 2015. The Rise of Mobile Tablet Mobile computing has also further expand its footprint with the arrival and adoption of mobile tablet devices. Many researches has also indicated that more mobile tablets devices are being manufactured each recent years since 2008 which in turn are good news for marketers and especially for business to consumers (B2C) marketers. - Mobile Tablet users spend 60% more per purchase than smartphone users ,especially in Games download and useful Apps which helps to improve in productivity and video sharing or photo sharing . - 60 % of users rate tablets as useful for online shopping compared to smartphone mainly due to the larger screen size - Consumers tend to spend 25-35% more when purchasing on tablets compared to other device
  • 8. For this reason , marketers must come to terms with the Mobile Social Media reality, as mobile Internet enabled devices usage are on the rise and are facilitating changes in user behaviour – from “Content users being influenced concept ” - to how New trending audiences now getting more engaged interactivity with new content instead . The Smartphone Revolution Recent Smartphone’s Sales Statistics confirm the explosive growth and usage of mobile applications over the past few years especially for top major platforms with the following leading Operating Systems especially for iPhone, Android, BlackBerry and Windows Almost 70 % of smartphone owners have downloaded apps on their device since their initial purchase . Usually Free Apps are most appreciated but usually will come with advertisements as part of their purchase package and it has been bringing in good advertisement fee with major mobile publishers.
  • 9. The growth and sales of downloadable apps in expected to reach 70 billion worldwide in 2015, at which the app revenue will easily surpass above $ 30 billion. This Sales figure for digital Application media products itself is very alarming and is an important point for consideration for mobile marketers that is if the mobile applications sector with download holds consistent with this figure then average every marketers will need to consider frequent creation of useful app experiences to engage your most valuable customers for every new campaign . Most of the Apps downloaded are smaller plug-in apps of major Social networking sites like Twitter mobile and Facebook mobile of which most consumers used with their desktop , and typically most of them has been converted to be mobile friendly ,which now keeps everybody in contact with the handy mobile . Based on each mobile apps sale’s statistic with its technical specification of the app’s capacity and function, its derived sales figures will provide knowledge feedback on the app users behaviours , and preference and provides marketers the feedback data with full option ability to push specific products in a more targeted and meaningful way. This effective option to push notifications to your users will be a wonderful effective supporting tool for mobile application marketing , while more traditional method does not provide . Conclusion Given the Device Boom that spurs new media development with new technologies and marketing investments that has brought on the ultimate entertainment spending. This is driving the new world economy into another frenzy era, the best example could be derived from m.youtube who has more than 400 million videos watched on mobile devices every day. The m.youtube.com is the #2 video-viewing website in the world. (Right after YouTube itself.) It's the better way to reach consumers as m.youtube provide the power of sight ,sound and motion and also gross the best value for their mobile ads for their customer.
  • 10. The New Mobile and Social media intelligence has arrived with new challenges and opportunities and one thing is definite that is Mobile with Social media is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with Social Networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays . In today’s fast-changing, competitive business environment, with Mobile Social Media Intelligence, decision makers now have the power to make these decisions immediately. Mobile Social Media Commerce is Growing Extraordinary Fast : Social Media + Mobile Marketing Creates Market Opportunities By 2016 ,Mobile Social Media will be worth above $ 150 billion Check out this New eBook debut at all Leading Bookstores in Singapore/Malaysia Now Available at all Leading Bookstores in Singapore/ Malaysia Profit From Mobile Social Media Revolution is now available at following ebookstore ; # Amazon Kindle store # Barnes and Noble Nook ebookstore # The Copia ebookstore # Ebookpie_ebook # Kobobooks ebook # Sony ebookstore # itunes Appstore ( soon )
  • 11. PROFIT FROM MOBILE SOCIAL REVOLUTION will reveals the main trends to help all businesses to understand the growth trends that is happening today around the World including for China and formulate the right strategy to help you get more customer and grow your revenues using these latest technologies .It identifies key issues and opportunities as mobile commerce and social networking merge. It also evaluates potential future mobile social commerce applications. Discover ; How businesses are leveraging with Smartphone and their Mobility Power How The Chinese Mobile Social Landscape is different from The Western Worlds How the Smartphone and Tablet are redefining the role of Marketers to follow the GO Mobile trends Expose to the New Location Based Marketing Technology and its effectiveness in Mobile Marketing How marketers are using New Mobile Social Networking sites to connect through customers using Mobility and the Cloud to navigate in both the Real and Virtual World .