Personal Branding: Fuel Injection for Your Business
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A key mistake for modern day business owners is to overlook the power and impact of a strong personal brand.
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Personal Branding: Fuel Injection for Your Business
- 1. MONTVILLE CHAMBER OF COMMERCE Fuel Injection for Your Business Chip Hartman
- 3. Let’s go for a little walk …
- 4. YOU Internet/Web Taking Off Traditional Jobs Still Common
- 5. YOU
- 6. YOU E-Commerce Ramps Up Social Media Ramps Up Corporate Cutbacks
- 7. YOU Social Media Explodes Global Economic Distress Traditional Jobs Gone
- 10. Before you network Before you market Before you advertise ...
- 17. Corporate Product Personal
- 18. Perception Influence Reputation OTHERS ME ME + “How can I influence the perceptions that others have of me to enhance my reputation?”
- 19. You own it . . . but it exists in their minds!
- 20. YOUR BRAND BRANDING Whatever they say it is Whatever you do to influence them
- 21. You already have one! BY DESIGN OR BY DEFAULT You are what You are what you say you are others say you are
- 22. ? ?
- 23. “People do business with those they know, like and trust.”
- 24. Consumers have lots of choices in the 21st century marketplace
- 25. Why should they choose you?
- 27. Strengths Visibility Value Relevance Uniqueness
- 28. Differentiation
- 29. Authenticity
- 30. Consistency
- 32. Great brands have a story to tell
- 34. Speaking of great stories …
- 39. ESTABLISH VALUE DELIVER CONSISTENTLY BUILD TRUST
- 41. Because you’ve built brand equity, you are no longer viewed as a commodity
- 43. “We do business with those we know, like and trust.”
- 47. Personality Genetics What makes you Values Interests TICK? Talents Skills Experiences Education Achievements Opinions
- 48. What makes you YOU UNIQUE?
- 51. “Uncovery”
- 52. • Name • Logo • Tagline • Story
- 53. • Name • Logo • Tagline • Story
- 54. YOU
- 55. Web Site Blog Marketing Building Authority
- 57. Social Media
- 58. BRANDING
- 59. BRAND AND REPUTATION MANAGEMENT Reputation HootSuite ALERTS Rapportive ALL ITEMS SHOWN ARE HYPERLINKED TO THEIR WEB SITES.
- 61. INTERRUPTION ATTRACTION
- 64. WHAT IT IS & WHY YOU NEED IT HOW TO BUILD IT FREE DOWNLOAD FREE DOWNLOAD
- 65. ONLINE BRANDING FREE DOWNLOAD
- 66. by Rod Colón & Chip Hartman © 2010, etp press & available on Amazon.com wintherace21.com
- 67. chiphartman.com/mcoc ARTICLES BLOG POSTS WEB SITES E-BOOKS PRINT BOOKS SLIDE DECKS VIDEOS WHITE PAPERS