“Moving Players Beyond Clicktavism” by Heidi J. Boisvert
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Heidi J. Boisvert speaks about “Moving Players Beyond Clicktavism” at the Serious Play Conference 2012 ABSTRACT: Embodied and ambient technologies possess the ability to deeply encode us with unseen moral, social and political structures. This session will explore how game design can enhance cognitive and affective systems. By applying commercial media mechanics and persuasive narrative devices to "intelligent" user interfaces, informed by the conceptual frameworks of neuroscience, designers can better balance message with engagement and increase impact. Through case studies of games drawn from a novel open design practice, including EEG and biometric assessment, this session will demonstrate how game-based experiences carry the potential to shape and powerfully transform not only individual attitudes and social behaviors, but also the underlying values that govern our society.
“Moving Players Beyond Clicktavism” by Heidi J. Boisvert
- 1. GAME/WORLD: Moving Players Beyond Clicktavism Heidi J. Boisvert Friday, August 31, 2012
- 2. WHY GAMES? Friday, August 31, 2012
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- 6. HOW THEN CAN GAMES CHALLENGE THE VERY IMAGES AND ACTIONS THEY PERPETUATE? Friday, August 31, 2012
- 7. “THE ONLY WAY TO DISMANTLE A MYTH IS TO RE-MYTHIFY IT...” ROLAND BARTHES Friday, August 31, 2012
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- 9. “Ever since video games were invented, parents and teachers have been trying to make them boring...making games educational is like dumping Velveeta on broccoli.” Justin Peters Friday, August 31, 2012
- 10. CASE STUDIES Friday, August 31, 2012
- 11. ICED: I CAN END DEPORTATION 1st 3D Social Change Game, 2008 Friday, August 31, 2012
- 12. PICK 1 OF 5 IMMIGRANT YOUTH they represent different immigrant statuses. Friday, August 31, 2012
- 13. LISTEN TO CHARACTER’S STORY based on authentic case studies. Friday, August 31, 2012
- 14. NAVIGATE CITY IN 1ST/3RD POV aerial map reveals trigger points Friday, August 31, 2012
- 15. ANSWER MYTH/FACT QUESTIONS about immigration policy & law Friday, August 31, 2012
- 16. MAKE MORAL DECISIONS based on expansion of aggravated felony laws Friday, August 31, 2012
- 17. CHOOSE WISELY... ...to avoid spawning immigration officers. Friday, August 31, 2012
- 18. OR WIND UP IN DETENTION often indefinitely with little recourse for getting out. Friday, August 31, 2012
- 19. SPEND TIME IN THE HOLE... and then pressured to sign a voluntary deportation order. Friday, August 31, 2012
- 20. AWAIT YOUR HEARING before an immigration judge whose hands are tied. Friday, August 31, 2012
- 21. HEAR YOUR OUTCOME 3 programmed randomly to mirror legal terrain. Friday, August 31, 2012
- 22. IMPACT • allowed over 230,000 to experience the devastating impact of unfair detention and deportation laws. • used by 250 groups in the U.S. to generate local support for fair immigration policy. • generated extensive media coverage (over 200 interviews): 68 TV stations, 27 newspapers, 295 radio broadcasts, 140 blogs & 76 internet news. • changed the frame “what about illegal don’t you understand” in mainstream media to “when you deny due process to one group of people you put all of our freedoms at risk.” • increased knowledge on subject by 84% and changed attitudes by 62%. Friday, August 31, 2012
- 23. HOMELAND GUANTANAMOS browser-based, flash doco-game, 2009 Friday, August 31, 2012
- 24. YOU’RE A JOURNALIST get your first assignment. Friday, August 31, 2012
- 25. GO UNDERCOVER AS A GUARD find out what happened to Boubacar Bah Friday, August 31, 2012
- 26. GUIDE HELPS YOU NAVIGATE the interactive map of the facility & introduces you to fellow detainees. Friday, August 31, 2012
- 27. WHEN YOU MEET CHARACTERS click on the icon & listen to their personal testimonials. Friday, August 31, 2012
- 28. DOCUMENTARY VIDEOS of their personal stories offer you clues. Friday, August 31, 2012
- 29. ANSWER QUIZ QUESTIONS about the issues raised in the testimonies you heard. Friday, August 31, 2012
- 30. IF CORRECT, EARN AN ITEM which can be used to unlock critical information about each the case. Friday, August 31, 2012
- 31. THE MEDICAL RECORD reveals that Boubacar was put in solitary confinement after sustaining a serious head injury. Friday, August 31, 2012
- 32. ACCUMULATE ALL ITEMS and the clues will begin to fill the missing details of the case in your notebook. Friday, August 31, 2012
- 33. UNRAVEL THE MYSTERY then you can publish your article exposing the lack of standards in immigrant detention. Friday, August 31, 2012
- 34. IMPACT • rendered detention conditions & deaths in detention accessible to over 86,000. • used as a mobilizing tool by 300 partner groups during a night of a thousand conversations. • helped institute national detention standards policy. Friday, August 31, 2012
- 35. AMERICA 2049 1st ARG on Facebook, 2011 “...parachutes us into an alternate reality not too far from our own, where we find America poised at a crossroads, and where we are asked to make critical decisions about how we truly want to define ourselves as a nation...” Friday, August 31, 2012
- 36. PRE-LAUNCH SEEDING Friday, August 31, 2012
- 37. TRAILHEAD Friday, August 31, 2012
- 38. BREADCRUMBS Friday, August 31, 2012
- 39. BREADCRUMBS Friday, August 31, 2012
- 40. A friendly reminder: It’s time for your annual SMRTTid check-up! BREADCRUMBS Friday, August 31, 2012
- 41. COUNTDOWN CLOCK Friday, August 31, 2012
- 42. AGENT TRAINING Friday, August 31, 2012
- 43. LEVEL UNLOCKS WEEKLY Friday, August 31, 2012
- 44. AGENT TERMINAL Friday, August 31, 2012
- 45. GROUND TEAM PROVIDES CLUES Friday, August 31, 2012
- 46. SOLVE PUZZLES TO ADVANCE DISTRICTS Friday, August 31, 2012
- 47. COLLECT CRYPTOGRAPHS Friday, August 31, 2012
- 48. MINIGAMES TO CRACK SAFE Friday, August 31, 2012
- 49. ALTERED HISTORIC ARTIFACTS Friday, August 31, 2012
- 50. FUTURE FABRICATED EMBEDDED WITH CAPTCHAS Friday, August 31, 2012
- 51. CHAT THREADS OF DWF COMMUNICATION Friday, August 31, 2012
- 52. SEARCH ENGINE OF THE FUTURE Friday, August 31, 2012
- 53. WEEKLY NEWS UPDATES & REGIONAL INFO Friday, August 31, 2012
- 54. WEEKLY DAILY SHOW STYLE CURRICULAR EPISODES Friday, August 31, 2012
- 55. DISCUSSION FORUM FOR COLLECTIVE SLEUTHING Friday, August 31, 2012
- 56. EVALUATION OF ATTITUDES AT KEY DECISION POINTS Friday, August 31, 2012
- 57. LIVE EVENTS with leading cultural institutions each week Jane Addams Hull House LES Tenement Museum Angel Island Birmingham Civil Rts Institute Bosque Redondo Levine Museum Skirball Cultural Ctr. Arab American Museum Ellis Island Friday, August 31, 2012
- 58. CELEB INVOLVEMENT generously donated their time to put a face on the issues Friday, August 31, 2012
- 59. IMPACT • educated over 25,000 during the first 12 week run about the enduring struggle for civil and cultural pluralism & engaged players to participate in a future struggle for human rights. • 86% of players indicated at least some willingness to become active on an issue they encountered in the game. • 25% reported they had spent time reconsidering their views on the issue in real life. • generated mainstream press coverage from 120 outlets. Friday, August 31, 2012
- 60. GETTING THERE... Friday, August 31, 2012
- 61. KEY LEARNINGS • use emerging technology in unexpected (but familiar) ways • mainstream medium enables pervasive integration into daily lives & reaches large numbers • high production values, slick & commercial makes a difference • compelling narrative drives game play & engagement • fun & challenging game play motivates continued exploration • social collaborative problem-solving & awareness-raising • expand virtual into physical activation around issues Friday, August 31, 2012
- 62. BUT HOW CAN WE BETTER BALANCE MESSAGE WITH ENGAGEMENT TO INCREASE IMPACT? Friday, August 31, 2012
- 63. BY NOT MAKING “SERIOUS GAMES.” Friday, August 31, 2012
- 64. CHALLENGES • attaining the “threshold of enjoyability” required for deep learning to take place (Wang, Shen & Ritterfeld). • combatting the “ecology of interruption” which erodes knowledge schemas, and emotion-feeling cycles (Carr, Turkle et al) • designing and employing more rigorous scientific research to measure impact. (Graesser, Chipman, Leeming & Biedenbach & Ennemoser). • transforming clicktavism into activism; bridging digital with physical engagement. • instigating long-term sustainable change through repeat exposure (aka healthy addiction). Friday, August 31, 2012
- 65. EMERGING METHODOLOGY Friday, August 31, 2012
- 66. SOCIAL ISSUE POP CULTURE WITH A PURPOSE! INTERACTIVE MEDIA TOOLS PLAY MESSAGING + SOCIAL ENGINEERING QUALITY PRODUCTION + STYLE Friday, August 31, 2012
- 67. “If we want to change Culture through culture, then we must learn to speak to hearts and minds through the semiotic systems--the cognitive and affective cues--employed by the commercial industry to construct the alternative realities into which the masses are escaping, not simply appropriate basic mechanics.” Friday, August 31, 2012
- 68. “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society...those who man manipulate this unseen mechanism of society constitute an invisible government...” Friday, August 31, 2012
- 69. “In building our physical and social worlds, we build our minds and our capacities of thought & reason...it is the brain’s great plasticity and thirst for cheap outsourced labor that drives the distributed engines of socio-technological adaptation and change.” Friday, August 31, 2012
- 70. APPLIED TO NUI & OUI TOOLS Friday, August 31, 2012
- 71. INCREASED CONFLUENCE BTW PHYSICAL & VIRTUAL + HUMAN & MACHINE Friday, August 31, 2012
- 72. QUESTIONS... 1. do emerging technologies carry the power to create “whole new agent-world circuits” in the brain (and body)? 11. if so, in what ways can we speculate they transform us into “profoundly embodied agents”? III. how can i harness these technological affordances & cognitive theories into socially conscious game design? Friday, August 31, 2012
- 73. EXAMINATION AREAS • brain architecture & neural mechanisms • sensory motor system in the body • scaffolding onto the environment • affect & emotions as feedback loops Friday, August 31, 2012
- 74. EMERGING FINDINGS • Kinesthesia enhances learning, reasoning & cognitive change. (Goldin- Meadows) • Virtual worlds serve as cognitive niche construction; more embodied, more we offload. (Laland) • Repeated simulation changes perceptually guided behavioral patterns via neural remapping. (Barsalou) • Social collaborative learning generates “higher achievement outcomes, better retention, improved motivation, high level reasoning & better social skills.”(Johnson & Johnson) • “Novelty effect” induces rapid orienting response patterns, which stimulates limbic system, cueing brain for reward. (Birchfield et al) Friday, August 31, 2012
- 75. CURRENT PROJECTS Friday, August 31, 2012
- 76. PLAY AS PROCESS • Humanizing target audience (understanding ecology of play) • Getting at core values (rational) • Cracking the “culture code” (emotional) • Unearthing systems thinking (visualization) • Designing a board game (creative application) • Play-testing each teams games (iterative co-design) Friday, August 31, 2012
- 77. BUILD CIVIL SOCIETY IN CUBA Friday, August 31, 2012
- 78. END HOMELESSNESS IN U.S. Friday, August 31, 2012
- 79. INCREASE SEC IN 3-7 YR OLDS Friday, August 31, 2012
- 80. GUIDING INGREDIENTS • Abstract message to quietly infuse values through play • Implement dynamic meaning to allow story to grow organically out of gameplay • Encourage subjectivity and embodiment to increase authentic affective atunement • Induce healthy dependence to ensure repeat exposure to social message • Understand the multiplicity of social contexts and types of engagement of target audience • Integrate opportunity for social connection and emergent play (not false free will) • Enhance super-boost fun factors by increasing complexity/diversity of game play and audio/visual presentation • Shift focus from content and knowledge transfer to a social ecology of participation Friday, August 31, 2012
- 81. THANKS FOR LISTENING... send questions to: heidi@futureperfectlab.com follow me on twitter: @hjboisvert Friday, August 31, 2012