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Multi-Segment Audience Intelligence | Michael Brito @britopian

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Michael Brito | Zeno Group
Michael Brito | Zeno Group

This document provides a matrix for segmenting different types of audiences including C-Suite executives, IT decision makers, engineers and developers, journalists, analysts, and influencers. The matrix also includes categories for brands, competitors, topics related to data security, cloud security, threat detection, malware, security operations, remote working, data privacy, risk management, video conferencing, artificial intelligence, and cloud infrastructure.

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C-Suite Executives Business Decision Makers IT Decision Makers Senior IT Professionals Engineers & Developers Tech Journalists Business Journalists Analysts Influencers Brand Mentions Competitor Mentions Data Security Cloud Security Scaling security Threat Detection & Monitoring Malware & Ransomware SecOps & Hackers Security & Remote Working Data Privacy Managing Risk & Enabling Value Secure Video Calls and Conferencing Artificial Intelligence Cloud Infrastructure MULTI-SEGMENT AUDIENCE MATRIX

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Multi-Segment Audience Intelligence | Michael Brito @britopian

  • 1. C-Suite Executives Business Decision Makers IT Decision Makers Senior IT Professionals Engineers & Developers Tech Journalists Business Journalists Analysts Influencers Brand Mentions Competitor Mentions Data Security Cloud Security Scaling security Threat Detection & Monitoring Malware & Ransomware SecOps & Hackers Security & Remote Working Data Privacy Managing Risk & Enabling Value Secure Video Calls and Conferencing Artificial Intelligence Cloud Infrastructure MULTI-SEGMENT AUDIENCE MATRIX