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Music Video Coursework - Cross-Media Case Study

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Selena Gomez is an American singer, songwriter, and actress. She began her career as a child actress on Barney & Friends and Wizards of Waverly Place. As a singer, she released albums with her band Selena Gomez & the Scene and as a solo artist. Her self-titled third solo album became her first number one on the Billboard 200. Across her website, album artwork, music videos, and social media, Gomez aims to connect with fans by promoting her music and personal brand while showing her emotions and engaging directly with followers.

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SELENA GOMEZ CROSS-MEDIA CASE STUDY
BACKGROUND • Selena Marie Gomez • Born on July 22, 1992 • She is an American actress, singer and fashion designer • Born and raised in Texas
CAREER • In the 2000s, she stared in Barney & Friends. • From 2007 - 2012, she was cast for the role of Alex Russo on Wizards of Waverly Place • In 2008, she signed a contract with Hollywood Records for a band she formed, named Selena Gomez & the Scene. • Selena Gomez & the Scene released songs, such as: Kiss & Tell, A Year Without Rain and When the Sun Goes Down before they separated in 2012
CAREER • 2010 – Starred in Ramona and Beezus, as Beezus • 2011 – Starred in Monte Carlo, as Grace • 2012 – Was the voice of Mavis, in Hotel Transylvania • 2013 – Starred in Spring Breakers, as Faith • 2013 – released her solo album ‘Star Dance’  ‘Star Dance’ became number one on the U.S Billboard 200 and was in the Billboard Hot 100 top ten with ‘Come & Get it’.  Selena got released from her contract with Hollywood Records and released her album For You, in 2014.  She signed with the Interscope Records and soon released her album Revival, in 2015.
WEBSITE
ANALYSIS  Selena Gomez’s new album is clearly shown on the front page. This is promoting her new album and making it well know if any fans go on her website.  The menu bar is on the top right of the page. This is for fans, who want to know about her latest news and music. Also if they want to watch videos or see photos of her latest music videos, photo shoots and behind the scenes clips. This allows her fans to engage with her and lets them see a glimpse of how her life is.  Lastly she has an option for community and store. Community is for her fans to interact with one and other, and discuss what they think of Selena’s new albums or videos, etc.  Top left corner is ways her fans can keep up with the latest Selena news. In addition, shows ways they can follow Selena through her tours, concerts and events.
WEB ANALYSIS  On the main page, it shows us her next big event that she is hosting for her fans, for the new release of her album. Gives you an option to learn more about it, favorite it or like it.  If you continue scrolling down, it shows other upcoming events, releases and short teaser clips of her videos.
ALBUM ARTWORK  On her albums covers Selena Gomez is the main image. She is positioned in the center of the cover, which suggests she is the main attraction.
ALBUM COVER In her latest album cover, similarly there she is the main image in the center, however, the whole cover is displayed as plain. There is no typography. This is unlike her previous album covers, which suggests that the music could be different due to the appearance of the cover.
MUSIC VIDEO https://www.youtube.com/watch?v=1TsVjvEkc4s  Throughout the video, the colouring changes between monotone and colourful. This suggests the different feeling she could be feeling throughout.  Close-up to show her emotions and her singing.  Laying down throughout most of it.  The setting is plain, just an empty room. This could show simplicity and keep the attention focused on her.
MUSIC VIDEO  Slow paced music goes with the slow paced editing.  Male gaze theory is used to attract a male audience with sexual visuals.  Towards the end there is faster cuts that continue to be parallel to the music.
SOCIAL MEDIA
SOCIAL MEDIA  The cover picture of her Facebook page was of an advertisement endorsing her new album, ‘Revival’.  Gives you an option to like, share and follow her page which lets her fans keep up to date with any latest news.  In addition, it gives her fans an option to pre order her new album and has a link that connects you to Selena Gomez’s official website.
SOCIAL MEDIA  Latest updates – regularly posting updates allow the fans to keep informed with any news. For example: Selena has recently released a music video for one of her songs on her new album, therefore, she has posted on her Facebook page to advertise it and let her fans know. This is also promotional as it gets more views due to it being advertised.  In addition, fans are able to write comments below of what they thought of the music video. This allows fans to engage with other fans and be apart of Selena’s fan group.
SOCIAL MEDIA  This recent post shows Selena Gomez interacting with her fans. When they comment, she has replied to them displaying that she is engaging with her fans. This shows her trying to connect with her fans and gives he creditability as it suggests she cares about her fan group.  Furthermore, the post is also used promotionally, as it is showing how Selena engages with her fans and this could publicize her as a caring artist.

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Music Video Coursework - Cross-Media Case Study

  • 2. BACKGROUND • Selena Marie Gomez • Born on July 22, 1992 • She is an American actress, singer and fashion designer • Born and raised in Texas
  • 3. CAREER • In the 2000s, she stared in Barney & Friends. • From 2007 - 2012, she was cast for the role of Alex Russo on Wizards of Waverly Place • In 2008, she signed a contract with Hollywood Records for a band she formed, named Selena Gomez & the Scene. • Selena Gomez & the Scene released songs, such as: Kiss & Tell, A Year Without Rain and When the Sun Goes Down before they separated in 2012
  • 4. CAREER • 2010 – Starred in Ramona and Beezus, as Beezus • 2011 – Starred in Monte Carlo, as Grace • 2012 – Was the voice of Mavis, in Hotel Transylvania • 2013 – Starred in Spring Breakers, as Faith • 2013 – released her solo album ‘Star Dance’  ‘Star Dance’ became number one on the U.S Billboard 200 and was in the Billboard Hot 100 top ten with ‘Come & Get it’.  Selena got released from her contract with Hollywood Records and released her album For You, in 2014.  She signed with the Interscope Records and soon released her album Revival, in 2015.
  • 6. ANALYSIS  Selena Gomez’s new album is clearly shown on the front page. This is promoting her new album and making it well know if any fans go on her website.  The menu bar is on the top right of the page. This is for fans, who want to know about her latest news and music. Also if they want to watch videos or see photos of her latest music videos, photo shoots and behind the scenes clips. This allows her fans to engage with her and lets them see a glimpse of how her life is.  Lastly she has an option for community and store. Community is for her fans to interact with one and other, and discuss what they think of Selena’s new albums or videos, etc.  Top left corner is ways her fans can keep up with the latest Selena news. In addition, shows ways they can follow Selena through her tours, concerts and events.
  • 7. WEB ANALYSIS  On the main page, it shows us her next big event that she is hosting for her fans, for the new release of her album. Gives you an option to learn more about it, favorite it or like it.  If you continue scrolling down, it shows other upcoming events, releases and short teaser clips of her videos.
  • 8. ALBUM ARTWORK  On her albums covers Selena Gomez is the main image. She is positioned in the center of the cover, which suggests she is the main attraction.
  • 9. ALBUM COVER In her latest album cover, similarly there she is the main image in the center, however, the whole cover is displayed as plain. There is no typography. This is unlike her previous album covers, which suggests that the music could be different due to the appearance of the cover.
  • 10. MUSIC VIDEO https://www.youtube.com/watch?v=1TsVjvEkc4s  Throughout the video, the colouring changes between monotone and colourful. This suggests the different feeling she could be feeling throughout.  Close-up to show her emotions and her singing.  Laying down throughout most of it.  The setting is plain, just an empty room. This could show simplicity and keep the attention focused on her.
  • 11. MUSIC VIDEO  Slow paced music goes with the slow paced editing.  Male gaze theory is used to attract a male audience with sexual visuals.  Towards the end there is faster cuts that continue to be parallel to the music.
  • 13. SOCIAL MEDIA  The cover picture of her Facebook page was of an advertisement endorsing her new album, ‘Revival’.  Gives you an option to like, share and follow her page which lets her fans keep up to date with any latest news.  In addition, it gives her fans an option to pre order her new album and has a link that connects you to Selena Gomez’s official website.
  • 14. SOCIAL MEDIA  Latest updates – regularly posting updates allow the fans to keep informed with any news. For example: Selena has recently released a music video for one of her songs on her new album, therefore, she has posted on her Facebook page to advertise it and let her fans know. This is also promotional as it gets more views due to it being advertised.  In addition, fans are able to write comments below of what they thought of the music video. This allows fans to engage with other fans and be apart of Selena’s fan group.
  • 15. SOCIAL MEDIA  This recent post shows Selena Gomez interacting with her fans. When they comment, she has replied to them displaying that she is engaging with her fans. This shows her trying to connect with her fans and gives he creditability as it suggests she cares about her fan group.  Furthermore, the post is also used promotionally, as it is showing how Selena engages with her fans and this could publicize her as a caring artist.