My personal Growth Hacking Challenge
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Checkout http://www.growthhackerlove.com for more Growth Hacks... My personal Growth Hacking Challenge! Presented on 6.8.2015 @startplatz in Cologne/Germany. Content: What is Growth Hacking? What ist Growth Management? A long list of Growth Hacks for personal usage ;-)
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My personal Growth Hacking Challenge
- 1. My personal Growth Hacking Challenge # How to build a Growth environment # 30 Growth Hacks by @Lennarz
- 5. 2 dimensions of Growth Growth Hacks Tricks how to gather & hold users Build best product Agile User-centric Data driven Best team
- 6. 1st “official” Growth Hack...1996
- 7. Lean, targeted, disruptive = Airbnb
- 8. Lean, targeted, disruptive = Tesla
- 9. Lean, targeted, disruptive = WhatsApp
- 10. Lean, targeted, disruptive = Bragi 3,4 Mio $ via Kickstarter No launch until today -3,fffffff
- 11. Next? Realtors, banks, universities?
- 12. Good news! Why startups fail...
- 13. #1 If you fail, fail fast!
- 14. Push agile development process
- 15. What´s wrong?
- 16. #2 Be customer centric!
- 17. Be customer centric, but innovative!
- 18. #3 Hire the best team!
- 19. Find your team´s formation Innovation Lab Owner Developer (ext.) Developer (ext.) Developer (ext.) UX
- 20. #4 Be agile, build MVPs
- 21. MVP = Minimum Viable Product
- 22. Bad MVPs!
- 23. Bad MVPs!
- 24. #5 Focus on user-/behavior metrics
- 25. • Are your Analytics data valid? • AB-Test only what really has impact • Big Data, Data Warehouse - #WTF Valid data for valid decisions
- 26. #6 Love at first sight - Onboarding
- 27. #7 Find product-market fit
- 28. Find your market, early!
- 29. Watch our your competition
- 30. #8 Be API friendly
- 31. #9 Never get tired changing
- 32. My personal #agile Hacks #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Focus on user metrics #6 User Onboarding rocks #7 Find Product-Market Fit #8 Be API friendly #9 Never get tired changing #10 Run the best hacks
- 33. Size matters.... - “We have more than 300 old women only in Berlin, we are taking care of.” - “Our caregivers are certified and have at least more than 10 years experience…” #10
- 34. Trust matters - show reviews #10
- 36. Start the AB-testing engine +34% with testimonials Source: http://whichtestwon.com #10
- 37. Be value driven not feature driven #10
- 38. Don´t wait telling what you do Never forget taking your pills! #10
- 39. Shorten your customer lifecycle #10
- 40. Very warm welcome “Sent from my iPhone” #10
- 41. Be clicky #10
- 42. Clean up your email list #10
- 43. Gain traffic via Q&A sites / forums #10
- 44. Start writing a blog / free content #10
- 45. Make friends #10
- 46. Content is king, seeding is queen. #10
- 47. Don´t call it “Newsletter” “Join like 5000+ other experts before” #10
- 48. Use Exit Intend Popups #10
- 49. Send Trigger Notifications Find emotional moments (good/bad) “Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist” #10
- 50. Launch before you´re done “Congrats,you´re an early bird. Make your reservation right now and help us improving... >> Email #10
- 52. Good product != good pricing Focus on the package in the middle - Put a “recommended” or “popular” tag on it - Make an extra expensive package - Add ,90 cents to win an Euro per user #10
- 53. Build best FAQs - increase conversions - Decrease manual support - for SEO #10
- 54. Recycle content - on slideshare - as guest postings - On high-traffic blog communities - in your newsletter - ... #10
- 55. Make sharing easy And not too early #10
- 56. Money comes after Product Usage #10
- 57. Use Coupons ● But thrifty! #10
- 58. Find your Aha-moment? ● Twitter: 30 Follower... #10
- 59. Use Live Chat Tools #10
- 62. Don´t forget your existing customers - Cross-Selling - Upselling - Reviews - Abos #10
- 63. My personal #agile Hacks #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Focus on user metrics #6 User Onboarding rocks #7 Find Product-Market Fit #8 Be API friendly #9 Never get tired changing #10 Run the best growth hacks Download my eBook http://growthhackerlove.com/ebook/