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N761281209 Karim Said-CV

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Karim Saeed

Karim Said has over 20 years of experience in sales, marketing, business development, and management. He is currently seeking a new senior management role. His career includes positions as Managing Director of a sales and marketing agency, Sales and Marketing Director for a media company, General Manager of Marketing for a real estate developer, Sales and Marketing Managing Partner at a publishing company, and Brand Manager for a cosmetics company. He has a track record of successful team leadership and business growth.

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Karim Said Dubai, United Arab Emirates Telephone: +971 55 8601800 / Email: k.saeed1@yahoo.com Professional Profile and Objective Dynamic and enthusiastic Sales and Marketing, and Business Development Director with over 20 years’ experience in marketing, sales, business planning and strategizing, and overseeing creative corporate vision and expansion. Possesses advanced interpersonal communication skills, liaising confidently with stakeholders, resolving conflicts and crises with competence and integrity. Able to think outside the box to find creative solutions to complex problems, utilising expert organisational and management skills to lead successful teams, encouraging positive thinking and reaching to achieve the highest standard at all times. Currently seeking a new and exciting challenge in senior management in which to use existing extensive skills and knowledge in sales and promotions, working for the betterment of the team and organisation. Career Summary 2012-date: Xtreme Business Communications FZE Managing Director / Co-Founder Key Achievement ♦ Launched 117 Live events November 2015 in the capacity of Executive Consultant Director, managing all aspects, Business strategy formation & planning, venue mapping & design, Business Development / Sales & Marketing sponsorship & Brand Partnership, Food & Beverage, Ticketing, recruiting staff and P/L responsibilities for all the above. ♦ Managing all aspects of a fully-fledged mid-sized Sales and Marketing agency with a 360-degree integration, including supervising 7 staff Responsibilities ♦ Overseeing operations, including business and creative development, ATL, BTL, public relations and communications, publishing, marketing, sales, offline and online digital media consultancy and live & Corporate Events. ♦ Managing all financial responsibilities of the business, including profit and loss, budgets, payroll, and other accounting duties ♦ Implementing business planning, and corporate vision and strategy, including horizontal and vertical expansion, creative and media communications, and corporate events ♦ Supervising all team member activities, training and development, resolving crisis and conflict, and building and maintaining strong, positive client relationships 2008-2012: Abu Dhabi Media Company Sales and Marketing / Business Development Director Key Achievements ♦ Implementing the entire strategic marketing and promotional direction for a portfolio including 6 major brands: Al Ittihad Newspaper, National Geographic Arabiya Magazine, Zahrat Al Khaleej, The National Newspaper, Majid Magazine and Super Football Magazine ♦ Managing and effectively supporting a team of 14 members, including marketing, branding and creative operations Responsibilities ♦ Formulating marketing and promotional strategies to build brand awareness for client products across the Emirates, maintaining increased market growth, and meeting targets and sales objectives ♦ Engaging in multiple simultaneous activities to ensure brand success of all products, including research, digital promotions, BTL, events and budget management ♦ Working closely with advertising partners and media representatives to select and develop specific programs, and negotiate advertising contracts to ensure optimum use of funds for maximum results ♦ Recruiting, training, monitoring and developing the team’s performance to ensure adherence to best business practices and company procedures, and maximise profitability for all stakeholders 2007-2008: Nakheel Properties LLC, Dubai General Manager, Marketing (Including Sales / Branding and CRM) Page 1
Key Achievement ♦ Being responsible for the strategy, planning and implementation of successful and effective marketing plans for various major portfolios, including Dubai Waterfront, Palm Jebel Ali and Tallest Tower Responsibilities ♦ Managing all aspects of the sales and marketing efforts, including budget analysis and implementation, marketing spend and ROI ♦ Coordinating with the direct sales units to support the achievement of sales targets whilst ensuring unity and open communication between the marketing, advertising and PR functions ♦ Developing master brands and project / district brands, including coordinating market research efforts and participating in the overall development of offerings and products ♦ Undertaking the recruitment, training, internal structure and professional development of the project managing teams, liaising with stakeholders, customers, partners and suppliers to deliver as required ♦ Instrumental in developing shared and corporate marketing and communications resources, and public and media relations initiatives to continually enhance the public image and reputation of the organisation 2004-2006: Beyond Publishing LLC, Dubai Sales and Marketing Managing Partner Key Achievement ♦ Being instrumental in formulating the organisation’s vision and successful business plans, detailing how the objectives will be achieved by applying effective tools and schemes to ensure delivery of targets Responsibilities ♦ Managing a global publishing, printing, media and distribution operation, including developing and implementing market and operational strategies, and controlling budget forecasts and finances ♦ Managing both the corporate brand and those of the external publications and products accepted by the company by initiating in-depth research, product development, and marketing and promotional activities ♦ Supervising a productive team, providing leadership, training and mentoring to junior staff and middle management, solving problems and resolving conflict with integrity and competence ♦ Managing the relationships with key stakeholders, clients and suppliers, government authorities, and external entities, continuously liaising with and reporting to the board of directors 2000-2004: Clarins Group, Dubai Brand Manager – MENA Region Key Achievement ♦ Building and maintaining positive relationships with creative ad agencies, suppliers and key clients, whilst managing a team of 8 local brand managers across the G.C.C./Middle East and North Africa Responsibilities ♦ Carrying out brand management, marketing, sales, merchandising, distribution and logistics for Thiery Mugler and Azzaro ♦ Developing media, below the line and sampling initiatives, and market research to analyse volumes and trends data ♦ Setting sales quotas and budgets, and following up on distributor sales, whilst carrying out general duties such as sourcing, logistics and stock management 1993-2000: Media Partners, Dubai Client Servicing Manager Key Achievements ♦ Having dedication and quality of work recognised by senior management resulting in evolution of the role and addition of responsibilities from Account Executive to Servicing Manager ♦ Managing and coaching a sales team of 9 members, representing the company across various regional markets Responsibilities ♦ Media sales, and building key account relationships and developing client businesses, including Al Khaleejiah Advertising and Future TV, a leading regional channel ♦ Implementing an effective sales and business development set of tools and reporting system, increasing the efficiency and transparency of operations, achieving sales and business development targets Education and Qualifications Page 2
Bachelor Degree: Applied Science in Business Administration (1991) Lebanese American University Baccalaureate II: 1989 International College References are available on request Page 3

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N761281209 Karim Said-CV

  • 1. Karim Said Dubai, United Arab Emirates Telephone: +971 55 8601800 / Email: k.saeed1@yahoo.com Professional Profile and Objective Dynamic and enthusiastic Sales and Marketing, and Business Development Director with over 20 years’ experience in marketing, sales, business planning and strategizing, and overseeing creative corporate vision and expansion. Possesses advanced interpersonal communication skills, liaising confidently with stakeholders, resolving conflicts and crises with competence and integrity. Able to think outside the box to find creative solutions to complex problems, utilising expert organisational and management skills to lead successful teams, encouraging positive thinking and reaching to achieve the highest standard at all times. Currently seeking a new and exciting challenge in senior management in which to use existing extensive skills and knowledge in sales and promotions, working for the betterment of the team and organisation. Career Summary 2012-date: Xtreme Business Communications FZE Managing Director / Co-Founder Key Achievement ♦ Launched 117 Live events November 2015 in the capacity of Executive Consultant Director, managing all aspects, Business strategy formation & planning, venue mapping & design, Business Development / Sales & Marketing sponsorship & Brand Partnership, Food & Beverage, Ticketing, recruiting staff and P/L responsibilities for all the above. ♦ Managing all aspects of a fully-fledged mid-sized Sales and Marketing agency with a 360-degree integration, including supervising 7 staff Responsibilities ♦ Overseeing operations, including business and creative development, ATL, BTL, public relations and communications, publishing, marketing, sales, offline and online digital media consultancy and live & Corporate Events. ♦ Managing all financial responsibilities of the business, including profit and loss, budgets, payroll, and other accounting duties ♦ Implementing business planning, and corporate vision and strategy, including horizontal and vertical expansion, creative and media communications, and corporate events ♦ Supervising all team member activities, training and development, resolving crisis and conflict, and building and maintaining strong, positive client relationships 2008-2012: Abu Dhabi Media Company Sales and Marketing / Business Development Director Key Achievements ♦ Implementing the entire strategic marketing and promotional direction for a portfolio including 6 major brands: Al Ittihad Newspaper, National Geographic Arabiya Magazine, Zahrat Al Khaleej, The National Newspaper, Majid Magazine and Super Football Magazine ♦ Managing and effectively supporting a team of 14 members, including marketing, branding and creative operations Responsibilities ♦ Formulating marketing and promotional strategies to build brand awareness for client products across the Emirates, maintaining increased market growth, and meeting targets and sales objectives ♦ Engaging in multiple simultaneous activities to ensure brand success of all products, including research, digital promotions, BTL, events and budget management ♦ Working closely with advertising partners and media representatives to select and develop specific programs, and negotiate advertising contracts to ensure optimum use of funds for maximum results ♦ Recruiting, training, monitoring and developing the team’s performance to ensure adherence to best business practices and company procedures, and maximise profitability for all stakeholders 2007-2008: Nakheel Properties LLC, Dubai General Manager, Marketing (Including Sales / Branding and CRM) Page 1
  • 2. Key Achievement ♦ Being responsible for the strategy, planning and implementation of successful and effective marketing plans for various major portfolios, including Dubai Waterfront, Palm Jebel Ali and Tallest Tower Responsibilities ♦ Managing all aspects of the sales and marketing efforts, including budget analysis and implementation, marketing spend and ROI ♦ Coordinating with the direct sales units to support the achievement of sales targets whilst ensuring unity and open communication between the marketing, advertising and PR functions ♦ Developing master brands and project / district brands, including coordinating market research efforts and participating in the overall development of offerings and products ♦ Undertaking the recruitment, training, internal structure and professional development of the project managing teams, liaising with stakeholders, customers, partners and suppliers to deliver as required ♦ Instrumental in developing shared and corporate marketing and communications resources, and public and media relations initiatives to continually enhance the public image and reputation of the organisation 2004-2006: Beyond Publishing LLC, Dubai Sales and Marketing Managing Partner Key Achievement ♦ Being instrumental in formulating the organisation’s vision and successful business plans, detailing how the objectives will be achieved by applying effective tools and schemes to ensure delivery of targets Responsibilities ♦ Managing a global publishing, printing, media and distribution operation, including developing and implementing market and operational strategies, and controlling budget forecasts and finances ♦ Managing both the corporate brand and those of the external publications and products accepted by the company by initiating in-depth research, product development, and marketing and promotional activities ♦ Supervising a productive team, providing leadership, training and mentoring to junior staff and middle management, solving problems and resolving conflict with integrity and competence ♦ Managing the relationships with key stakeholders, clients and suppliers, government authorities, and external entities, continuously liaising with and reporting to the board of directors 2000-2004: Clarins Group, Dubai Brand Manager – MENA Region Key Achievement ♦ Building and maintaining positive relationships with creative ad agencies, suppliers and key clients, whilst managing a team of 8 local brand managers across the G.C.C./Middle East and North Africa Responsibilities ♦ Carrying out brand management, marketing, sales, merchandising, distribution and logistics for Thiery Mugler and Azzaro ♦ Developing media, below the line and sampling initiatives, and market research to analyse volumes and trends data ♦ Setting sales quotas and budgets, and following up on distributor sales, whilst carrying out general duties such as sourcing, logistics and stock management 1993-2000: Media Partners, Dubai Client Servicing Manager Key Achievements ♦ Having dedication and quality of work recognised by senior management resulting in evolution of the role and addition of responsibilities from Account Executive to Servicing Manager ♦ Managing and coaching a sales team of 9 members, representing the company across various regional markets Responsibilities ♦ Media sales, and building key account relationships and developing client businesses, including Al Khaleejiah Advertising and Future TV, a leading regional channel ♦ Implementing an effective sales and business development set of tools and reporting system, increasing the efficiency and transparency of operations, achieving sales and business development targets Education and Qualifications Page 2
  • 3. Bachelor Degree: Applied Science in Business Administration (1991) Lebanese American University Baccalaureate II: 1989 International College References are available on request Page 3