NAJDS - Foundations of Social Media
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This document summarizes key points about using social media for Jewish day schools. It discusses how social media is participatory, open, conversational and communal. It emphasizes adding value to social content to build social capital. It recommends being real, investing in and leveraging networks, connecting people, asking questions to facilitate conversation, anticipating constant change, and identifying target audiences and objectives when developing a social media strategy. The presentation provides examples from Temple Israel in Memphis and Sixth & I Synagogue in DC and recommends participating in unofficial online communities to engage target audiences.
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NAJDS - Foundations of Social Media
- 1. The Foundations of Social Media: Facebook, Twitter and Social Media’s Implications for Jewish Day Schools Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
- 4. Characteristics of Social Media Participatory Open & Democratic Conversational Communal Connected
- 6. #1 THIS IS AN ATTENTION ECONOMY
- 8. Social Content is Social Capital • Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 1:12 or 1:20 ratio
- 11. #3: BE REAL
- 12. Temple Israel, Memphis Facebook Page
- 13. Voice: Sixth & I Synagogue in DC
- 15. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
- 16. Use Networks Smartly Circle represents current “community”, Unaffiliated but strongly the tight(er) inner connected. Prospects! network. Affiliated, but not well connected to the These are your community as a whole. 80/20 people: At risk for dropping Mavens and dropping out at key moments, Connectors & good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.
- 19. Ask Questions: Be a Platform For Conversation
- 21. #5: Shifts in Power
- 22. Unofficial Outposts Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places.
- 25. Prepare for Constant Change: Anticipate The Market & Be Nimble
- 27. IT’S NOT ABOUT TECHNOLOGY
- 28. John Fitch’s Steam Engine
- 29. John Fitch’s Steam Engine
- 30. GROUNDSWELL’s P.O.S.T. 1. PEOPLE: Identify audience(s) 2. OBJECTIVES you goals and – What are for this audience? objectives – What are your audience’s goals? 3. What is the STRATEGY to reach these goals? 4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
- 36. Slides are posted here: http://slidesha.re/najds-socialmedia Contact info: Lisa Colton, Darim Online Lisa@darimonline.org 434.977.1170 Facebook.com/darimonline Twitter: @darimonline