Name yourwifi - a Fun twitter contest
- 2. A contest promoted & viral-led by Digisol brand fans
- 3. Pre- Production: Complete Analysis of @DIGISOL_SNSL followers by location
- 4. Pre- Production We reached out to select followers through ‘Direct Message’
- 5. Launch: To build up the excitement we started with the warm up tweets
- 6. Launch: Then we revealed the contest.
- 7. Fans participated and started sharing funny and quirky names...
- 8. Launch: As the word spread, We got new followers...
- 9. #NameYourWifi: We kept the tweeting on for more engagement and participants.
- 10. Mid way, people kept tagging and inviting their friends to join the contest.
- 11. Meanwhile, As the contest went viral on twitter, we asked the fans on facebook to join the fun. Cross Promotion on Facebook
- 12. Celebrity also tweeted using #NameYourWifi
- 13. Result: it trended on twitter for 3 days.
- 14. Result: Indiatimes shared an article on #NameyourWifi
- 15. The reach was over 850,000 people. The collective reach of mentions and retweets was over 50,000 Result: ALMOST 2 MILLION IMPRESSIONS !
- 16. Thank You!