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National Multiple Sclerosis Society

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1) The document discusses strategies for donor engagement and fundraising for multiple sclerosis research, including marketing campaigns, social media outreach, and tracking donor trends. 2) Key donor trends include major donors continuing to give to fewer charities, more donations coming from individuals and corporations during strong economic times, and most generous donors planning their support. 3) Maintaining competition requires innovative ideas, creating community identity, and clear communication about donation goals to effectively engage donors and volunteers over time.

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National Multiple Sclerosis Society
Introduction • Overview of course • What is OL 342? • Multiple Sclerosis • What is it? • Our goal as a team
Donor Engagement • Marketing their campaign • Multimedia: asking questions, inspiration for donors • Social Media: gets the word out there, also finds donors • Specific department • Handles the interaction between NMMS and the donor throughout the year • Tries to find more/new recruits
Donor Trends • Nine Characteristics 1. Major donors continue to give, narrowing down charities 2. Better the economy more money given 3. Lower income donate more than higher income individuals 4. Most generous donations are by mail 5. Generous donors plan their support 6. People are always given 7. Demographics 8. Inquire about charities through other people, website, visiting the organization, etc. 9. Successful organizations stay focused on donors
Improvement Opportunities • Long-term goals! • Competition • Effective funding by strategic planning • Engage and retain volunteers and donors • Market the organization • Social media • Differentiating from similar organizations • Positive partnerships with others • Communication with donors • Will find others to fight for the cause • Generate resources • Add value to the organization to make mire sustainable
Financial Support • Most support comes from people donating less than $100 • Donations • Individuals • Corporations • Contribute more than 32 million nationwide • Fundraisers • Walks, bike, muck fest, etc. • Corporate Partnerships • Allergan, Bank of America, BP, Fed Ex, Sam’s Club, etc. • Pharmaceutical Organizations
Multiple Sclerosis Competitors • Breast Cancer Awareness Groups • Cystic Fibrosis Groups • Live Strong • (Cancer as a whole)
Organizational Structural Impact • What do they do differently? • How to efficiently find new volunteers and donors • Necessary to build a stronger brand awareness • Find effective ways to maintain brand recognition
Learning From Their Competitors • Make their brand and orange ribbon more recognizable • Raise awareness and donations by selling wrist- bands and ribbons • Make more opportunities for people to donate • Get more knowledge out about what MS is and how it affects people
What MS Does Better! • All of their fundraising money is spread out evenly • If needed gives information on financial aid, physical therapy, ect. • Have lots of local events so the people can feel the local support • Gives 85% of donations to research
How to Maintain Competition • Coming up with innovative ideas to stay competitive • Creating identity within a wider range of the community • Clear motives of donations and goal
Maintaining Competition Cont. Advantages : • Employee empowerment • Less conflict • No domination Disadvantages: • Over worked • Less focus on sections • Stress Solution: • Offer internships to college students
Measuring Success • Traditional vs non-profit • Internal Comparison • Number of employees • Number of people involved
Things To Consider • Number of new donors • Number of repeat donors • Overall Fundraising • Number of new volunteers • Number of repeat volunteers • Total number of volunteer hours • Low turnover rate of employees = greater profit • Low turnover rate of volunteers = greater profit
Logic • Year 1: 15 volunteers • All first timers • Year 2: 25 volunteers • 9 returning volunteers • 16 first timers • Increase in 16 volunteers • What if all 15 from year one returned? • Increasing the number of returning volunteers increases overall productivity and awareness.
How To Prepare For Change • Systems model of change • Framework to use for identifying “ what to change” and “how to evaluate the success of a change”. • Focus on 4 components
Systems Model Of Change Inputs • Assets • Mission Statement • Vision Outputs • Department Level • Individual Level Strategic Plan • Way to allocate the budget • Strategic plan 2011-2015 Target elements • People: info session • Methodology: workflow, job design, • Social factor: communication, leadership
A Systems Model of Change Cont.
Spreading the Word • Educating common population • Social media (Facebook, Twitter, Instagram)
Recommendation • 85% going to research • 70% going to research • 130*.7 > 100*.85 Recommendation Administrative Cost…15% Media Advertisement …15% Research…70%
Creating Awareness • Sponsors • Advertisement
SNHU Awareness Lacrosse Game • Informed people • Raised $305
“We make a living by what we get, but we make a life by what we give.”

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National Multiple Sclerosis Society

  • 2. Introduction • Overview of course • What is OL 342? • Multiple Sclerosis • What is it? • Our goal as a team
  • 3. Donor Engagement • Marketing their campaign • Multimedia: asking questions, inspiration for donors • Social Media: gets the word out there, also finds donors • Specific department • Handles the interaction between NMMS and the donor throughout the year • Tries to find more/new recruits
  • 4. Donor Trends • Nine Characteristics 1. Major donors continue to give, narrowing down charities 2. Better the economy more money given 3. Lower income donate more than higher income individuals 4. Most generous donations are by mail 5. Generous donors plan their support 6. People are always given 7. Demographics 8. Inquire about charities through other people, website, visiting the organization, etc. 9. Successful organizations stay focused on donors
  • 5. Improvement Opportunities • Long-term goals! • Competition • Effective funding by strategic planning • Engage and retain volunteers and donors • Market the organization • Social media • Differentiating from similar organizations • Positive partnerships with others • Communication with donors • Will find others to fight for the cause • Generate resources • Add value to the organization to make mire sustainable
  • 6. Financial Support • Most support comes from people donating less than $100 • Donations • Individuals • Corporations • Contribute more than 32 million nationwide • Fundraisers • Walks, bike, muck fest, etc. • Corporate Partnerships • Allergan, Bank of America, BP, Fed Ex, Sam’s Club, etc. • Pharmaceutical Organizations
  • 7. Multiple Sclerosis Competitors • Breast Cancer Awareness Groups • Cystic Fibrosis Groups • Live Strong • (Cancer as a whole)
  • 8. Organizational Structural Impact • What do they do differently? • How to efficiently find new volunteers and donors • Necessary to build a stronger brand awareness • Find effective ways to maintain brand recognition
  • 9. Learning From Their Competitors • Make their brand and orange ribbon more recognizable • Raise awareness and donations by selling wrist- bands and ribbons • Make more opportunities for people to donate • Get more knowledge out about what MS is and how it affects people
  • 10. What MS Does Better! • All of their fundraising money is spread out evenly • If needed gives information on financial aid, physical therapy, ect. • Have lots of local events so the people can feel the local support • Gives 85% of donations to research
  • 11. How to Maintain Competition • Coming up with innovative ideas to stay competitive • Creating identity within a wider range of the community • Clear motives of donations and goal
  • 12. Maintaining Competition Cont. Advantages : • Employee empowerment • Less conflict • No domination Disadvantages: • Over worked • Less focus on sections • Stress Solution: • Offer internships to college students
  • 13. Measuring Success • Traditional vs non-profit • Internal Comparison • Number of employees • Number of people involved
  • 14. Things To Consider • Number of new donors • Number of repeat donors • Overall Fundraising • Number of new volunteers • Number of repeat volunteers • Total number of volunteer hours • Low turnover rate of employees = greater profit • Low turnover rate of volunteers = greater profit
  • 15. Logic • Year 1: 15 volunteers • All first timers • Year 2: 25 volunteers • 9 returning volunteers • 16 first timers • Increase in 16 volunteers • What if all 15 from year one returned? • Increasing the number of returning volunteers increases overall productivity and awareness.
  • 16. How To Prepare For Change • Systems model of change • Framework to use for identifying “ what to change” and “how to evaluate the success of a change”. • Focus on 4 components
  • 17. Systems Model Of Change Inputs • Assets • Mission Statement • Vision Outputs • Department Level • Individual Level Strategic Plan • Way to allocate the budget • Strategic plan 2011-2015 Target elements • People: info session • Methodology: workflow, job design, • Social factor: communication, leadership
  • 18. A Systems Model of Change Cont.
  • 19. Spreading the Word • Educating common population • Social media (Facebook, Twitter, Instagram)
  • 20. Recommendation • 85% going to research • 70% going to research • 130*.7 > 100*.85 Recommendation Administrative Cost…15% Media Advertisement …15% Research…70%
  • 23. “We make a living by what we get, but we make a life by what we give.”