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NeuroSocial Credentials

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Neuronimbus Software Services
Neuronimbus Software Services

This document discusses social media optimization and engagement. It notes that people spend 30 minutes per day on social media via desktop and mobile. It recommends understanding your social media goals, analyzing your current assets and competitors, and creating a tailored strategy. The document suggests engaging users through organic content, user-generated content, and linking to consumer lifestyles. It recommends targeting key platforms like Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. It outlines a three phase execution plan starting with page creation and ads, then organic growth and content, and finally contests and apps. Case studies show success in building large followings and directly impacting campaigns and business metrics through social media engagement.

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Social Media Optimization Let’s Get Social! Zivpreet Kaur Social Media Lead
Did you know? • Your TG is on SM platforms for at least 30 minutes in a day through Desktop / Mobile! • India is the 3rd largest country on the social landscape! • Social media is a dialogue, which means you get real time feedback from your audience! • People visiting your page might not come back, fans like SM pages & keep getting updates! • By planning right, brands can tap SM for generating revenue!
What’s a good Starting Point? Understanding your SM Goals Analysis of your current SM Assets Analysis of competitors assets Creating a strategy tailored to your Brand
How do we engage the TG?! Organic Content User Generated Content Link with consumer’s lifestyle Connect with your value proposition
“An idea of platforms we Target”
NeuroSocial Credentials
Why Facebook? “Maximum User Base & most popular Social Media Platform on the planet”
Why Twitter? “Reach your relevant target audience and get the advantage of real time updates”.
Why Google+? “Google’s own brainchild, helps you classify your audience In circles letting you target the right people!”
Why YouTube? “Most popular video sharing platform. Over a billion unique users visit YouTube each month”
Why LinkedIn? “ The world’s largest professional network. Leverage Industry connections.”
Why Pinterest? “ An innovative social platform that allows users to Interact with photos as pin boards, showcase your product”
Execution Plan: How do we start? • Create/Update the online property. Phase 1 • Inorganic growth by way of Ads. • Growing the network / fan base organically. Phase 2 • Generating content for user engagement. • Contests, viral promotions and activities. Phase 3 • Creating applications.
Some of our Clients
A Snapshot of our Work
MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP The Results: • Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days. • Campaign specifics plugged on the basis of fan engagement & feedback. • Created engaging Apps that went viral. • Directly impacted campaign registrations through Social Media Engagement.
THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA The Results: • Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter. • Select Citywalk clocked the highest Check-Ins on Facebook in 2012. • Ranked in top 200 fastest growing Facebook Pages in 2013. • Directly impacted more footfalls to the mall through Social Media Engagement.
THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP The Results: Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter in 45 days. Campaign specifics plugged on the basis of fan engagement & feedback. Created engaging Apps that went viral. Directly impacted campaign registrations through Social Media Engagement.
THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH IT’S READERS THROUGH ONLINE MEDIUM The Results: Built a thriving fan base of 25k fans on Facebook. Campaign specifics plugged on the basis of fan engagement & feedback. Engaging content and brand specific updates created brand equity in long run.
COVER PHOTOS
COVER PHOTOS
Creatives & Doodles
Creatives & Doodles
Creatives & Doodles
FACEBOOK APPS
NeuroSocial Credentials
NeuroSocial Credentials
NeuroSocial Credentials
NeuroSocial Credentials
NeuroSocial Credentials
NeuroSocial Credentials
NeuroSocial Credentials
NeuroSocial Credentials
NEXT UP…YOUR BRAND!
LET’S NUEROIZE!

More Related Content

NeuroSocial Credentials

  • 1. Social Media Optimization Let’s Get Social! Zivpreet Kaur Social Media Lead
  • 2. Did you know? • Your TG is on SM platforms for at least 30 minutes in a day through Desktop / Mobile! • India is the 3rd largest country on the social landscape! • Social media is a dialogue, which means you get real time feedback from your audience! • People visiting your page might not come back, fans like SM pages & keep getting updates! • By planning right, brands can tap SM for generating revenue!
  • 3. What’s a good Starting Point? Understanding your SM Goals Analysis of your current SM Assets Analysis of competitors assets Creating a strategy tailored to your Brand
  • 4. How do we engage the TG?! Organic Content User Generated Content Link with consumer’s lifestyle Connect with your value proposition
  • 5. “An idea of platforms we Target”
  • 7. Why Facebook? “Maximum User Base & most popular Social Media Platform on the planet”
  • 8. Why Twitter? “Reach your relevant target audience and get the advantage of real time updates”.
  • 9. Why Google+? “Google’s own brainchild, helps you classify your audience In circles letting you target the right people!”
  • 10. Why YouTube? “Most popular video sharing platform. Over a billion unique users visit YouTube each month”
  • 11. Why LinkedIn? “ The world’s largest professional network. Leverage Industry connections.”
  • 12. Why Pinterest? “ An innovative social platform that allows users to Interact with photos as pin boards, showcase your product”
  • 13. Execution Plan: How do we start? • Create/Update the online property. Phase 1 • Inorganic growth by way of Ads. • Growing the network / fan base organically. Phase 2 • Generating content for user engagement. • Contests, viral promotions and activities. Phase 3 • Creating applications.
  • 14. Some of our Clients
  • 16. MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP The Results: • Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days. • Campaign specifics plugged on the basis of fan engagement & feedback. • Created engaging Apps that went viral. • Directly impacted campaign registrations through Social Media Engagement.
  • 17. THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA The Results: • Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter. • Select Citywalk clocked the highest Check-Ins on Facebook in 2012. • Ranked in top 200 fastest growing Facebook Pages in 2013. • Directly impacted more footfalls to the mall through Social Media Engagement.
  • 18. THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP The Results: Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter in 45 days. Campaign specifics plugged on the basis of fan engagement & feedback. Created engaging Apps that went viral. Directly impacted campaign registrations through Social Media Engagement.
  • 19. THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH IT’S READERS THROUGH ONLINE MEDIUM The Results: Built a thriving fan base of 25k fans on Facebook. Campaign specifics plugged on the basis of fan engagement & feedback. Engaging content and brand specific updates created brand equity in long run.