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Product Design Strategy

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This document outlines a product design strategy and discusses key aspects of product design such as supporting manufacturability, defining product characteristics, and developing new products. It notes that design drives innovation, which powers brands and builds loyalty to sustain profits. Effective product design is important for creating successful new products and maintaining a competitive advantage. Examples provided include a smart motorcycle helmet and a flameless USB lighter.

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PRODUCT DESIGN STRATEGY By : Suniel kumar Aravind Niki Benn
Design drives innovation, Innovation powers brands, brands build loyalty, and loyalty sustains profits. If you want long-term profits, don’t start with technology —Start with design.
Innovation = Invention x Implementation
Definition •Product design is the process of creating a new product to be sold by a business to its customers. •A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.
Product Design  Product design must support product manufacturability (the ease with which a product can be made)  Product design defines a product’s characteristics of: •appearance, •materials, •dimensions, •tolerances, and •performance standards.
Product Design Strategy
New Product design strategy
Why develop New Product ?  To create stars and cash cows for the future  To replace declining product  To take advantage of new technology  To defeat rivals  To maintain/increase market share  To keep up with rivals  To maintain competitive advantage  To fill gap in the market
Examples of New Product Development
Product Design Strategy
Product Design Strategy
Worlds Smartest Motor Cycle Helmet with Heads up display, Rear View Camera & GPS Navigation
Product Design Strategy
Flameless, Rechargeable USB Lighter that is Wind Resistant, Always Lit and Doubles as Storage for your computer files that fits in a lighter - reinvented
Product Design Strategy
Product Design Strategy

More Related Content

Product Design Strategy

  • 1. PRODUCT DESIGN STRATEGY By : Suniel kumar Aravind Niki Benn
  • 2. Design drives innovation, Innovation powers brands, brands build loyalty, and loyalty sustains profits. If you want long-term profits, don’t start with technology —Start with design.
  • 3. Innovation = Invention x Implementation
  • 4. Definition •Product design is the process of creating a new product to be sold by a business to its customers. •A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.
  • 5. Product Design  Product design must support product manufacturability (the ease with which a product can be made)  Product design defines a product’s characteristics of: •appearance, •materials, •dimensions, •tolerances, and •performance standards.
  • 8. Why develop New Product ?  To create stars and cash cows for the future  To replace declining product  To take advantage of new technology  To defeat rivals  To maintain/increase market share  To keep up with rivals  To maintain competitive advantage  To fill gap in the market
  • 9. Examples of New Product Development
  • 12. Worlds Smartest Motor Cycle Helmet with Heads up display, Rear View Camera & GPS Navigation
  • 14. Flameless, Rechargeable USB Lighter that is Wind Resistant, Always Lit and Doubles as Storage for your computer files that fits in a lighter - reinvented