This document outlines a product design strategy and discusses key aspects of product design such as supporting manufacturability, defining product characteristics, and developing new products. It notes that design drives innovation, which powers brands and builds loyalty to sustain profits. Effective product design is important for creating successful new products and maintaining a competitive advantage. Examples provided include a smart motorcycle helmet and a flameless USB lighter.
4. Definition
•Product design is the process of
creating a new product to be sold by a
business to its customers.
•A very broad concept, it is essentially
the efficient and effective generation
and development of ideas through a
process that leads to new products.
5. Product Design
Product design must support product manufacturability (the ease
with which a product can be made)
Product design defines a product’s characteristics of:
•appearance,
•materials,
•dimensions,
•tolerances, and
•performance standards.
8. Why develop New
Product ? To create stars and cash cows for the future
To replace declining product
To take advantage of new technology
To defeat rivals
To maintain/increase market share
To keep up with rivals
To maintain competitive advantage
To fill gap in the market
12. Worlds Smartest Motor Cycle Helmet with
Heads up display, Rear View Camera &
GPS Navigation
14. Flameless, Rechargeable USB Lighter that
is Wind Resistant, Always Lit and Doubles
as Storage for your computer files that fits
in a lighter - reinvented