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new media: what’s really new?
Sanjana Hattotuwa
TED Fellow
Founding Editor, Groundviews, www.groundviews.org
what is social media?

• Social media uses Internet and web-based technologies to transform broadcast media
  monologues (one to many) into social media dialogues (many to many).


• It supports the democratisation of knowledge and information, transforming people
  from content consumers into content producers. (Wikipedia)
social media landscape in 2011
new media foundations
• Blogs


• Social networks (Twitter, Facebook)


• Mobiles: SMS, mobile photography and video


• And making this all possible is ADSL + 3G wireless
  broadband
what’s new

• Ubiquity of two way communications


• Addressable peoples, even those who IDPs or refugees


• Both news generation and dissemination leverages new media


• Disintermediated models vs. traditional media model


• Citizens as producers


• Low resolution content broadcast on high definition media
old media model


        Event / Issue


         Journalist


         Mainstream
           media        Consumer
new media models


  Event / Issue   Consumer     Citizen media




 Journalist       Mainstream    Consumer
                    media
the revolution


 Journalist              Consumer

News as a package


                         Consumer /
 Journalist
                          Witness
News as a conversation
no longer just the elite
the use of new media internationally
SourceWatch: Crowdsourcing
http://www.sourcewatch.org
10 questions: YouTube
http://www.youtube.com/show/10questions
crisis in darfur: using google earth
new eyes: using google earth
all mainstream media use new media
bombings in london

• 7 July 2005


• Within 24 hours, the BBC had received
  1,000 stills and videos, 3,000 texts and
  20,000 e-mails.
“saffron revolution” in myanmar 2007
• 100,000 people joined a Facebook group
  supporting the monks


• No international TV crews allowed in the
  country


• Mobile phone cameras were the first footage of
  the monks protest


• Blogs from Rangoon were the only sources of
  information


• The junta shut down all Internet and mobile
  communications
burma vj reporting from a closed country
burma vj reporting from a closed country
the green revolution: post-election Iran 2009
the green revolution: post-election Iran 2009


• YouTube and Flickr brought multimedia out of the
  distressed country. Twitter and Facebook updates
  have spread videos virally. Blogs, Wikipedia, and
  citizen journalism have helped disseminate and filter
  this information.


• Most of all though, these tools have helped people
  take action.
haiti earthquake, january 2009
Our present
The telegenic revolutions
The use of social media in Sri Lanka
       Presidential Campaign 2010
flickr for sarath fonseka
flickr for the president
facebook for president
facebook for sarath fonseka
more local examples
groundviews citizen journalism bearing witness
readership and reach: web media




From 19 – 27 May 2010, Groundviews ran a special edition on the end of war in Sri Lanka.

Over this week alone, the site received over forty thousand readers and exclusively featured over
eighty-thousand words of original content, one video premiere, over a dozen photos, generating
over one hundred and fifty thousand words of commentary.

Tens of thousands more have read and commented on this content since.
commemorating lasantha
http://unbowedandunafraid.com
groundviews.org: participatory journalism
http://www.groundviews.org/2010/03/15/strengthening-democracy-in-sri-lanka-an-open-invitation-to-generate-fresh-
ideas/
recording history: archiving vital websites
http://sitesatrisksl.wordpress.com
groundviews citizen journalism bearing witness
online video: vikalpa YouTube channel
www.youtube.com/vikalpasl
alternative politics in sinhala vikalpa
www.vikalpa.org
boondi alternative Sinhala critiques
www.boondi.lk
kottu blog aggregation
www.kottu.org
sinhala bloggers union: Sinhala blog aggregation
www.sinhalabloggers.com
sinhala bloggers union: Sinhala blog aggregation
www.sinhalabloggers.com
twitter topical, pithy perspectives
www.twitter.com
what is curation?
curated content
selecting the best produce
curating news
• Buying fruits of vegetables       • Curating news


• Check price                       • Check authorship


• Weigh it in one’s hands           • Check for veracity, quality


• Look at it from all angles        • Is it accurate, fair, topical?

                                    • What is the bias? Is it progressive?
• Look at it in context

                                    • Select a few from many sources
• Look at a few, not just one

                                    • Discard if out-dated information is
• Discard if old                      presented

• Ascertain location where it was   • Be cautious of unverified information
  produced                            and breaking news
curated twitter content on sri lanka: news
http://twitter.com/groundviews/sl-news
curated twitter content on sri lanka: blogs
http://twitter.com/groundviews/sl-bloggers
facebook for work
social networking: facebook
600 million+ users
social networking: facebook reach


              Avg. FB account: 130 friends

          Groundviews FB page has 5,311+ fans

  Updates featured on ~690,000+ FB accounts. Instantly.
social networking: facebook reach
social networking: facebook reach
social networking: facebook video
case study: mumbai bomb blasts
         November 2008
flickr: first images of the attacks
http://www.flickr.com/photos/vinu/sets72157610144709049
wikipedia: first narratives of the attacks
http://en.wikipedia.org/wiki/26_November_2008_Mumbai_attacks
wikipedia: first narratives of the attacks
http://en.wikipedia.org/wiki/26_November_2008_Mumbai_attacks




                                                   400+ edits / updates

                                                   100+ authors

                                                   Less than 24 hours after first attack
Getting updates: twittering the attacks
http://spy.appspot.com
case study: japan earthquake
         March 2011
getting updates: google crisis response
http://www.google.com/crisisresponse/japanquake2011.html
producing and reading content
gmail account: email, maps, news


• Free

• Access to Google Maps (mapping)

• Access to Google Reader (RSS / web updates)

• Access to Google News (news updates)
google maps
google news
http://news.google.com
google reader
http://reader.google.com
wordpress.com: blogging
twitter.com micro-blogging
http://media.twitter.com
ustream.tv: broadcasting via a PC
ustream: mobile phone broadcasting
http://www.ustream.tv/mobile
bearing witness
flickr online photos
creating online content

• Think beyond text. Online is not print.


• Think beyond prose. Online can be satire, verse, haiku!


• Think of photos, audio, video. Rich media tells stories.


• Think of SMS and crowd-sourcing


• Don’t suggest you know everything. Use the community to add value to story.


• Link to other stories online
enduring challenges
• Impartial, accurate coverage still vital, increasingly hard to ascertain


• Torrent of information, trickle of knowledge


• Veracity and verifiability


• Eye-witness accounts are partial, subjective


• New media / technology illiteracy even amongst journalists


• Apathy and animosity against citizen journalism


• Licensing and attribution of online content
groundviews: first civility code
2006
still not convinced?
Thank you
 sanjanah@gmail.com

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