News Italia 2012
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Osservatorio sulle Nuove Forme di Consumo di Informazione e sulle Trasformazione dell’Ecosistema Mediale in Italia - Edizione 2012
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News Italia 2012
- 1. NEWS ITALIA Osservatorio sulle Nuove Forme di Consumo di Informazione e sulle Trasformazione dell’Ecosistema Mediale in Italia Ricerca a cura di: Lella Mazzoli, Direttore della ricerca Fabio Giglietto, Ricercatore Senjor e Coordinatore del Progetto Giovanni Boccia Artieri, Ordinario di Sociologia dei New Media Luca Rossi, Ricercatore Senjor Alessandro Bellafiore, Ricercatore Junior Mario Orefice, Ricercatore Junior Giulia Raimondi, Ricercatore Junior news-italia.org
- 2. Summary of results for main consumer categories • Sample; • Internet users; • Online News Consumers; • Mobile News Consumers; • Participatory News Consumers. news-italia.org
- 3. Sample • US – 2010: n=2259 • Italy – 2011: n=1009 – 2012: n=1031 N.B. Percentages in this presentation refer to the entire sample news-italia.org
- 4. Internet users • US – 2010: 75% – 2011: 78% • Italy – 2011: 58% – 2012: 60% news-italia.org
- 5. Internet users by age 100% 94% 95% 95% 90% 90% 87% 84% 80% 76% 75% 74% 70% 70% 60% 52% +7% 50% 50% 42% 40% 40% 30% 27% 20% 20% 10% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 US 2010 US 2011 news-italia.org
- 6. Internet users by gender 90% 80% 78% 78% 69% 68% 70% 60% 53% 49% 50% 40% 30% 20% 10% 0% Italy 2011 Italy 2012 US 2011 M F news-italia.org
- 7. Internet users by region 2011 2010 61,0% 57,5% 60,2% 61,2% 58,7% 58,3% news-italia.org
- 8. E-mail users by region 98 96 95.5 94 93 92.3 92 92 90.9 90 88 86.5 86 84 82 Nord Centro Sud e Isole 2011 2010 news-italia.org
- 9. Online News Consumer • US – 2010: 61% • Italy – 2011: 51% – 2012: 58% news-italia.org
- 10. Online News Consumers by age 100% 95% 89% 90% 80% 73% 70% 66% 60% 51% 50% 46% 40% 30% 24% 20% 13% 10% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 news-italia.org
- 11. Online News Consumers by gender 70% 66% 61% 60% 51% 50% 42% 40% 30% 20% 10% 0% M F Italy 2011 Italy 2012 news-italia.org
- 12. Mobile News Consumer • US – 2010: 33% • Italy – 2011: 28% – 2012: 31% news-italia.org
- 13. Mobile news consumer by age 80% 70% 68% 60% 53% 50% 40% 37% 37% 30% 24% 19% 20% 10% 10% 7% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 news-italia.org
- 14. Mobile news consumer by gender 40% 36% 35% 35% 30% 27% 25% 21% 20% 15% 10% 5% 0% M F Italy 2011 Italy 2012 news-italia.org
- 15. Participatory News Consumer • US – 2010: 37% • Italy – 2012: 30% news-italia.org
- 16. Participatory News Consumer by Age 80% 72% 70% 60% 50% 40% 34% Italy 2012 30% 22% 20% 11% 10% 0% 18-29 30-49 50-64 65+ news-italia.org
- 17. Participatory News Consumer by Gender 40% 36% 35% 30% 25% 25% 20% Italy 2012 15% 10% 5% 0% M F news-italia.org