This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day. By Dan Calladine - Aegis Media @dancall
The document summarizes trends observed at CES 2016. It notes that while hardware changes more slowly than software and expectations, CES 2016 showed an evolution in products that were faster, thinner, cheaper and more connected. Key trends included autonomous mobility with self-driving vehicles; collaborative systems as companies partner to create more value; cognitive robotics becoming more human-like; infinite screens as everything becomes a display; mixed reality with virtual and augmented reality gaining momentum; and diagnostic wearables that closely monitor health metrics.
This document discusses the rise of image-based social media and its impact. It notes that the proliferation of smartphones and ease of sharing photos has led to hundreds of millions of photos being uploaded daily to platforms like Instagram and Pinterest. This visual content is influencing how people discover information and brands online. The document examines how some brands are successfully engaging on these new social platforms through curated images and videos that build connections with audiences. It stresses that image-based social media is an important part of ongoing digital strategy and opportunities exist for brands to harness this change.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
There was a time when SXSW set the agenda, but now it seems to reflect it. Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles. Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub. In this report, we will be tackling the 3 following themes: - Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC - Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services - Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future. Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.
From the presentation I made in Turkcell. Brief history of Cannes Lions, higlights, cases, winners and some predictions for the near future.
1) The document discusses the convergence of digital and out-of-home advertising (DOOH) driven by trends like increased connectivity, digitalization, and changing consumer behaviors. 2) It introduces Clear Channel Play as a new DOOH platform that allows for creative rich and continuous animations, relevance through location-based messaging, immediacy through live updates, and engagement through interactions. 3) Key benefits of DOOH highlighted are the ability to change messages by context like location, time of day, or consumer mindset, as well as integrate interactions and start conversations between brands and consumers.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Contact me via http://www.Live-Online-Events.com or @GHeijkoop Title: Hybrid Events Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events Location: Hilton Strand, Helsinki, Finland Date: 06 April 2017, 13:00 - 16:00 Description: FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link). Our goal is to teach you how to create FOMO for your events and fight the competition! There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group. Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events! See http://www.mpifinland.org/social-media-and-hybrid-events.html
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media. "While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences. Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling. Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation." This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
This document provides an overview of a mobile technology company's services. It highlights the company's experience developing over 1000 mobile apps, including many in top charts. The company works with large enterprises and startups to fulfill their technology needs. It has experienced teams that deliver high-quality software on schedule and within budget. Services include mobile strategy, UX/design, engineering, scalability, and work in areas like enterprise applications, retail, and other mobile apps. Examples are given of projects developed for clients in fields like property management, workforce management, e-commerce, and content delivery.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
What will the next five year of the advertising industry look like? http://parkermason.net/trends for more.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients. The trends for 2017 involve two big themes: The evolution of content, including live video, sports rights, and augmented reality The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The SXSW festival overview document discusses several themes that emerged around innovation, technology, and society based on sessions attended at SXSW 2016. Key themes included: 1) sorting fact from fiction around AI, robotics, and androids; 2) the role of data as an input for outcomes; 3) the growing presence of virtual reality; 4) how technology can be applied to social good; and 5) the continued focus on diversity, inclusion, and representation. Mobile applications were discussed but did not reveal major new platforms, while ad blocking was a hotly debated topic between publishers and proponents.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead. This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015. Enjoy!
This is a regular update on the best and most interesting stories, facts and examples from the world of digital media. Compiled by Dan Calladine, Head of Media Futures, Aegis Media
Este documento describe los beneficios de unirse a Latin.Life.Style, una red de canales de YouTube en español. Los beneficios incluyen mayores ingresos por publicidad, asesoría en producción y mercadeo, crecimiento de audiencia, herramientas para canales, e integración a una comunidad de creadores de contenido. Se proporcionan ejemplos de canales que experimentaron un aumento significativo en vistas, suscriptores e ingresos después de unirse a la red.
This three-sentence summary provides an overview of the key points from the presented document: The document discusses observations from a "mildly delusional and sexually deprived man" on digital content and experiences, noting that the content does not represent any organization and may not stand up to scientific scrutiny. Examples are given of interactive digital experiences like competitive games and visualizations of data that combine entertainment and information. The document warns readers not to use the content in advertising or tell midget jokes.
This document discusses the history and future of ubiquitous computing. It describes how computing has evolved from large mainframe computers used by many people to personal computers for individuals to many small computers everywhere for everything. Emerging technologies like embedded processors, wireless connectivity, new materials, improved sensors and localization will enable smart objects to cooperate and form an Internet of Things. Ubiquitous computing promises exciting applications but also presents challenges in infrastructure, usability, security and privacy that must be addressed.
This document provides guidance on how to write effective email subject lines to increase open rates. It recommends a 4-step process: 1) Ensure clarity of purpose in one sentence. 2) Generate 4-8 subject line ideas to increase quality. 3) Evaluate ideas by reading aloud and assessing emotional content and ability to deliver on promises. 4) Consider additional factors like relationship-building and avoiding manipulative "tricks" that can damage trust over time. The goal is to craft subject lines that pique readers' curiosity in an honest way and motivate clicking through to read the full email.
Vortrag im Rahmen der Fachtagung Sozial/Digital am 15. Oktober 2009
Este documento resume tres ideas clave sobre las empresas en entornos digitales. Primero, habla sobre la realidad aumentada y cómo Internet fragmenta los intereses pero también genera nuevos contenidos y oportunidades de negocio. Segundo, explica cómo la digitalización crea un nuevo elemento atómico del enlace y cómo los nativos digitales adoptan lógicas no lineales. Tercero, describe cómo emerge la empresa-red, la cual innova, colabora y se conecta en redes para tener éxito en entornos globales.
ARC's Greg Gorbach Collaborative Enterprise Presentation @ ARC Industry Forum 2010 in Orlando, FL. The Collaborative Enterprise: People-Centric Collaborative Tools and Technology Enable Teamwork, Innovation, and Productivity Web 2.0 Collaborative Platforms The Collaborative Enterprise Market pressures reward companies that dynamically respond to changing conditions ‘Dynamic’ implies continuous change (innovation) Innovation is accelerated when people/organizations collaborate (work together towards a goal) Technology can enable collaboration necessary for enhanced innovation; collaboration technologies are evolving Every company has many potential opportunities to benefit from improved collaboration Every project/initiative has a collaborative dimension which should be given its due A Collaborative Enterprise seeks to leverage (collaborative) technology to compete in a dynamic environment through: • Improving the effectiveness of Teams, Projects, and Initiatives • Facilitating broad innovation business models, strategies, tactics, and business management
Este poema corto explora la posibilidad de que las cosas podrían ser diferentes a cómo son, cuestionando elementos comunes del entorno como paredes, pasillos, escaleras, esquinas y jardines, sugiriendo que no siempre hay que conformarse con lo establecido.
Este documento proporciona información sobre una plataforma articulada todo terreno HA120 PX. La plataforma tiene una altura de trabajo de 12.4 metros, una capacidad máxima de 230 kg y puede realizar hasta 4 movimientos simultáneos y proporcionales para una productividad óptima. Cuenta con neumáticos espumados, tracción en las 4 ruedas y un radio de giro estrecho para trabajar en zonas con obstáculos.