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July 2013
2
The Next
Generation is
already here…
This is the sixteenth in a series of presentations showing that the next generation of
media is already here, based on news items from April – June 2013
See all presentations at http://www.slideshare.net/NextGenerationMedia
3
The Next Generation is…
- Technology transforming media
- Content, commerce &
convergence
- Social everywhere
4
Including -
- Mobile – Apps are used for 6 minutes, for every 1 minute of
mobile web
- Content – The importance of paid media video views
-Technology – There are 5 million ‘Zero TV’ homes in the US
- Social media – Facebook has one million advertisers
- Effectiveness – Chrome users make better employees

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The document summarizes trends observed at CES 2016. It notes that while hardware changes more slowly than software and expectations, CES 2016 showed an evolution in products that were faster, thinner, cheaper and more connected. Key trends included autonomous mobility with self-driving vehicles; collaborative systems as companies partner to create more value; cognitive robotics becoming more human-like; infinite screens as everything becomes a display; mixed reality with virtual and augmented reality gaining momentum; and diagnostic wearables that closely monitor health metrics.

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Image powered social web
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This document discusses the rise of image-based social media and its impact. It notes that the proliferation of smartphones and ease of sharing photos has led to hundreds of millions of photos being uploaded daily to platforms like Instagram and Pinterest. This visual content is influencing how people discover information and brands online. The document examines how some brands are successfully engaging on these new social platforms through curated images and videos that build connections with audiences. It stresses that image-based social media is an important part of ongoing digital strategy and opportunities exist for brands to harness this change.

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Carat Curates Ten Themes from Cannes 2016
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Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence

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Next Generation Media Quarterly July 2013
More smartphones are sold than feature phones
In Q1 of 2013 more smartphones
than feature phones were shipped
globally, for the first time ever:
216m vs 202m
Source: Data from IDC’s Worldwide Quarterly Mobile Phone Tracker, 25th April 2013
http://www.idc.com/getdoc.jsp?containerId=prUS24085413
6
More messages are sent through chat apps than
through texting
An implication of the rise of
smartphones is that more messages
are now sent through apps than
through the more basic SMS
Source: Data collected by Informa for the Financial Times, 29th April 2013
http://www.ft.com/cms/s/0/226ef82e-aed3-11e2-bdfd-00144feabdc0.html#axzz2RqFIiiHO
7
50 billion apps have been downloaded from iTunes
iTunes started offering apps in July
2008, and currently apps are being
downloaded at a rate of 2 billion a
month. The Android Play store
opened 3 months later, will surely
overtake
Source: Data from Apple and Google respectively, announced May 2013
http://digital-stats.blogspot.co.uk/2013/05/50-billion-apps-have-been-downloaded.html
http://digital-stats.blogspot.co.uk/2013/05/48-billion-apps-have-been-downloaded.html
8

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There was a time when SXSW set the agenda, but now it seems to reflect it. Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles. Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.

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The Near Future of Content Marketing
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Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub. In this report, we will be tackling the 3 following themes: - Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC - Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services - Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future. Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.

 
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On Smartphones apps are used for 6 minutes for
every 1 minute with the mobile web
If you only look at the time spent on
apps & mobile web, smartphone in
the US users spend 87% of their
time on apps. With iPads 76% is
spent with apps
Source: Nielsen’s Q1 2013 Cross Platform Report, 10th June 2013
http://www.nielsen.com/us/en/newswire/2013/the-fast-and-the-curious--on-the-go-consumers-drive-content-and-.html
9
45% of Yelp’s searches come from mobile devices
Source: Yelp’s Q1 results, reported by the Screenwerk blog, 1st May 2013
http://screenwerk.com/2013/05/01/yelp-beats-with-46m-in-q1-45-of-search-from-app/
10
As an other example, Groupon say
that 45% of their sales in the US
come from mobile devices
Mobile ad spend rose to nearly $9bn in 2012
Source: Press release from the IAB Europe, 9th July 2013
http://www.iabeurope.eu/news/global-figures-mobile-advertising-revenue-2012-revealed
11
Globally ad spend rose to
$8.9bn in 2012, with APAC
and North America grabbing
40% each, and Western
Europe 17%
Nearly 70% of employees are on ‘BYOD’ (bring
your own device)
This is for all devices
across 19 markets; for
tablets & laptops it’s 57%
It means that people will
use the same devices for
everything
Source: Data from Ovum, reported by Strategy Eye, 5th June 2013
http://digitalmedia.strategyeye.com/article/IJEINN9X4go/2013/06/05/nearly_70_employees_globally_now_using_own_smartphones_for_w/
/
12

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Creating Value Beyond the Firm's Boundaries: Networks, Social Media, and Virt...
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A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.

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Cannes Lions 2016 Highlights
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13
More than 100 hours of video are uploaded to
YouTube per minute
Source: YouTube’s blog, 19th May 2013
http://youtube-global.blogspot.co.uk/2013/05/heres-to-eight-great-years.html
14
YouTube revealed this stat on it’s 8th birthday in May. The is
nearly a 50% rise from the 72 hours a minute revealed in 2012
Dove Real Beauty Sketches
See it
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15
Dove’s Real Beauty Sketches was called the most viewed online
advert by Unruly after less than one month
Evian’s Baby & Me
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16
Evian’s follow up to their 2009 film generated 5 million views a
day in the first week

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Contact me via http://www.Live-Online-Events.com or @GHeijkoop Title: Hybrid Events Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events Location: Hilton Strand, Helsinki, Finland Date: 06 April 2017, 13:00 - 16:00 Description: FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link). Our goal is to teach you how to create FOMO for your events and fight the competition! There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group. Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events! See http://www.mpifinland.org/social-media-and-hybrid-events.html

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DreamWorks paid $33m for a YouTube channel
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17
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For example #Ultrafast Clearasil Zombie Adventure Of Epic
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Excellent illustrated ‘top tips’ –
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Geordie Shore used Snapchat to launch new series
See more:
http://digital-examples.blogspot.co.uk/2013/06/geordie-shore-on-snapchat.html
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A very good fit for the brand
and the style of the TV show
– and a good illustration of
how popular Snapchat is
becoming
Excellent packaging by Kiddicare
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22
Simple & imaginative!
Next Generation Media Quarterly July 2013
There are 5 million ‘zero TV’ homes in the US
24
You now don’t need a TV to watch
TV. The rise of YouTube, Hulu and
Netflix, plus streaming from
companies like HBO (& piracy of
course) mean that there are 5
million homes that don’t receive TV
from cable, satellite or antennas
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http://news.yahoo.com/broadcasters-worry-zero-tv-homes-154357101--finance.html

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Go passwords in the US
25
Shows like Game of Thrones are only available in the US on HBO
and on HBO Go, the streaming service. However you need to be
a subscriber to stream – illegal password use has potentially
severe penalties
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Owners of Philips’ hue lighting can
use the service IFTTT to connect
their lighting to the web and their
social services – for example:
If it begins to rain then change the
light colours to blue
If I’m tagged in a photo on Facebook
then blink the lights to let me know
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Coca Cola put video chat links into vending machines to
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Burberry Kisses
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An integration with Google lets people press their lips to their
mobile screen to send a kiss to a friend via email or Google+
Send one
http://kisses.burberry.com/

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Next Generation Media Quarterly July 2013
Facebook has more than one million advertisers
Facebook has also been very
successful in targeting small and
local business advertising, and is
going a long way to emulating the
success of Google (Google
reported 1m advertisers in 2007
in a 2009 SEC filing)
Source: A Note from Facebook, 18th June 2013
http://newsroom.fb.com/News/639/One-Million-Thank-Yous
30
Why people Like brands on Facebook
People don’t just like brands to get free stuff – they like them
because they genuinely like them (although many do so also to
get coupons and other benefits)
Source: Data from Syncapse, reported by Mashable, 26th June 2013
http://mashable.com/2013/06/26/why-facebook-fans/
31
50% of the reach of a Facebook post happens
within 30 minutes
Facebook users post a lot, so
stories get buried quickly
Source: SocialBakers, 8th May 2013
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Target teamed up with Facebook for a retail
voucher scheme
An interesting ‘bricks & mortar’
voucher example: Target’s
CartWheel gives Facebook users
special offers in store, either
through printed vouchers or on
their mobiles. When a purchase
is made, news of the special offer
appears in their newsfeed
More information:
http://adage.com/article/digital/target-teams-facebook-deals-share/241341/?ttl=1368571377
33
Isobar’s SeeitShopit integration with Facebook
Isobar’s See It, Shop It lets
brands deliver an interactive
shopping experience directly
through a Facebook app, on
desktop, tablet and mobile. It’s
already being used by brands like
Sony and Littlewoods, and gives
better engagement rates than
standard Facebook ads
See more:
http://www.isobar.com/en/seeitshopit
34
5 million Instagram videos were uploaded in 1st 24
hours
Instagram introduced videos on
20th June, and within 24 hours 5
million had been uploaded from
the 130m strong user base,
including ones by Justin Bieber,
Jamie Oliver, Nike and Burberry
Source: Mobile&Apps, 22nd June 2013
http://www.mobilenapps.com/articles/8939/20130622/instagram-video-witnesses-5-million-uploads-24-hours-availability.htm
35
Twitter introduces TV-based targeting
Brands in the US can now target
Twitter users who watched the
shows that their ads aired within,
meaning that they can target
people with further messages, for
example videos or related offers
See more:
http://advertising.twitter.com/2013/05/Amplify-TV-commercials-on-Twitter-Premiering-TV-ad-targeting.html
36

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Este documento resume tres ideas clave sobre las empresas en entornos digitales. Primero, habla sobre la realidad aumentada y cómo Internet fragmenta los intereses pero también genera nuevos contenidos y oportunidades de negocio. Segundo, explica cómo la digitalización crea un nuevo elemento atómico del enlace y cómo los nativos digitales adoptan lógicas no lineales. Tercero, describe cómo emerge la empresa-red, la cual innova, colabora y se conecta en redes para tener éxito en entornos globales.

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…& tests behavioural targeting
Twitter is also experimenting with
targeting based on browsing
history: sites people have visited,
and ads they have seen
elsewhere
Both show Twitter aiming for a
share of existing budgets, not
new budgets
Source: Blog post by Twitter, 3rd July 2013
https://blog.twitter.com/2013/experimenting-with-new-ways-to-tailor-ads
37
38
Bus routes were re-drawn in Africa after analysis
of mobile data
IBM researchers analysed mobile
data in Abidjan, Ivory Coast’s
biggest city, to work out most
efficient routes, and found that
they could reduce journey times
by 10% if bus routes were altered
Source: BBC News, 1st May 2013
http://www.bbc.co.uk/news/technology-22357748
39
Tweets influence car buyers
UK Twitter users who are exposed
to car brand tweets are more
than twice as likely to do
activities like visit brand sites or
arrange test drives than all
internet users
Source: Research by Twitter and Compete, reported by Twitter, 15th May 2013
http://advertising.twitter.com/2013/05/New-UK-study-Tweets-influence-brand-consideration-and-offline-actions-by-prospective-car-buyers.html
40

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ARC's Greg Gorbach Collaborative Enterprise Presentation @ ARC Industry Forum 2010 in Orlando, FL. The Collaborative Enterprise: People-Centric Collaborative Tools and Technology Enable Teamwork, Innovation, and Productivity Web 2.0 Collaborative Platforms The Collaborative Enterprise 􀂍 Market pressures reward companies that dynamically respond to changing conditions 􀂍 ‘Dynamic’ implies continuous change (innovation) 􀂍 Innovation is accelerated when people/organizations collaborate (work together towards a goal) 􀂍 Technology can enable collaboration necessary for enhanced innovation; collaboration technologies are evolving 􀂍 Every company has many potential opportunities to benefit from improved collaboration 􀂍 Every project/initiative has a collaborative dimension which should be given its due 􀂍 A Collaborative Enterprise seeks to leverage (collaborative) technology to compete in a dynamic environment through: • Improving the effectiveness of Teams, Projects, and Initiatives • Facilitating broad innovation business models, strategies, tactics, and business management

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Presentación alumnos proyecto emprende motivación
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Este poema corto explora la posibilidad de que las cosas podrían ser diferentes a cómo son, cuestionando elementos comunes del entorno como paredes, pasillos, escaleras, esquinas y jardines, sugiriendo que no siempre hay que conformarse con lo establecido.

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People who apply for jobs using Chrome make
better employees
Research conducted by Evolv
says that people who use
browsers not pre-installed on
their PCs are more likely to
perform better and change jobs
less often
Source: The Economist, 6th April 2013
http://www.economist.com/news/business/21575820-how-software-helps-firms-hire-workers-more-efficiently-robot-recruiters
41
More information: dan.calladine@aemedia.com

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Next Generation Media Quarterly July 2013

  • 2. 2 The Next Generation is already here… This is the sixteenth in a series of presentations showing that the next generation of media is already here, based on news items from April – June 2013 See all presentations at http://www.slideshare.net/NextGenerationMedia
  • 3. 3 The Next Generation is… - Technology transforming media - Content, commerce & convergence - Social everywhere
  • 4. 4 Including - - Mobile – Apps are used for 6 minutes, for every 1 minute of mobile web - Content – The importance of paid media video views -Technology – There are 5 million ‘Zero TV’ homes in the US - Social media – Facebook has one million advertisers - Effectiveness – Chrome users make better employees
  • 6. More smartphones are sold than feature phones In Q1 of 2013 more smartphones than feature phones were shipped globally, for the first time ever: 216m vs 202m Source: Data from IDC’s Worldwide Quarterly Mobile Phone Tracker, 25th April 2013 http://www.idc.com/getdoc.jsp?containerId=prUS24085413 6
  • 7. More messages are sent through chat apps than through texting An implication of the rise of smartphones is that more messages are now sent through apps than through the more basic SMS Source: Data collected by Informa for the Financial Times, 29th April 2013 http://www.ft.com/cms/s/0/226ef82e-aed3-11e2-bdfd-00144feabdc0.html#axzz2RqFIiiHO 7
  • 8. 50 billion apps have been downloaded from iTunes iTunes started offering apps in July 2008, and currently apps are being downloaded at a rate of 2 billion a month. The Android Play store opened 3 months later, will surely overtake Source: Data from Apple and Google respectively, announced May 2013 http://digital-stats.blogspot.co.uk/2013/05/50-billion-apps-have-been-downloaded.html http://digital-stats.blogspot.co.uk/2013/05/48-billion-apps-have-been-downloaded.html 8
  • 9. On Smartphones apps are used for 6 minutes for every 1 minute with the mobile web If you only look at the time spent on apps & mobile web, smartphone in the US users spend 87% of their time on apps. With iPads 76% is spent with apps Source: Nielsen’s Q1 2013 Cross Platform Report, 10th June 2013 http://www.nielsen.com/us/en/newswire/2013/the-fast-and-the-curious--on-the-go-consumers-drive-content-and-.html 9
  • 10. 45% of Yelp’s searches come from mobile devices Source: Yelp’s Q1 results, reported by the Screenwerk blog, 1st May 2013 http://screenwerk.com/2013/05/01/yelp-beats-with-46m-in-q1-45-of-search-from-app/ 10 As an other example, Groupon say that 45% of their sales in the US come from mobile devices
  • 11. Mobile ad spend rose to nearly $9bn in 2012 Source: Press release from the IAB Europe, 9th July 2013 http://www.iabeurope.eu/news/global-figures-mobile-advertising-revenue-2012-revealed 11 Globally ad spend rose to $8.9bn in 2012, with APAC and North America grabbing 40% each, and Western Europe 17%
  • 12. Nearly 70% of employees are on ‘BYOD’ (bring your own device) This is for all devices across 19 markets; for tablets & laptops it’s 57% It means that people will use the same devices for everything Source: Data from Ovum, reported by Strategy Eye, 5th June 2013 http://digitalmedia.strategyeye.com/article/IJEINN9X4go/2013/06/05/nearly_70_employees_globally_now_using_own_smartphones_for_w/ / 12
  • 13. 13
  • 14. More than 100 hours of video are uploaded to YouTube per minute Source: YouTube’s blog, 19th May 2013 http://youtube-global.blogspot.co.uk/2013/05/heres-to-eight-great-years.html 14 YouTube revealed this stat on it’s 8th birthday in May. The is nearly a 50% rise from the 72 hours a minute revealed in 2012
  • 15. Dove Real Beauty Sketches See it http://youtu.be/XpaOjMXyJGk 15 Dove’s Real Beauty Sketches was called the most viewed online advert by Unruly after less than one month
  • 16. Evian’s Baby & Me See it http://youtu.be/pfxB5ut-KTs 16 Evian’s follow up to their 2009 film generated 5 million views a day in the first week
  • 17. DreamWorks paid $33m for a YouTube channel Source: All Things D, 1st May 2013 http://allthingsd.com/20130501/done-deal-dreamworks-paying-33-million-and-maybe-much-more-for-awesomenesstv/ 17 YouTube channels can generate lots of traffic from desirable audiences and are becoming big business, as this purchase of the teen focussed Awesomeness TV shows
  • 18. AwesomenessTV has lots of brand content See it http://www.youtube.com/watch?v=kXPecYajkyA 18 For example #Ultrafast Clearasil Zombie Adventure Of Epic Proportions
  • 19. Lowes’ Home Improvement tips on Vine See them: http://www.adrants.com/2013/04/lowes-launches-home-improvement-tips-on.php 19 Excellent illustrated ‘top tips’ – a near perfect use of Vine with the hashtag #Lowesfixinsix
  • 20. adidas UK’s real time Twitter campaign for Wimbledon See more: http://www.digiday.com/brands/adidas-does-real-time-twitter-campaign/ 20 Tweet the code of the zone where you think Andy Murray will hit a winning shot, and for every winning shot that he does hit there adidas pick a winner from those who selected it This activity helped adidas be the most mentioned brand on Twitter in association with Wimbledon
  • 21. Geordie Shore used Snapchat to launch new series See more: http://digital-examples.blogspot.co.uk/2013/06/geordie-shore-on-snapchat.html 21 A very good fit for the brand and the style of the TV show – and a good illustration of how popular Snapchat is becoming
  • 22. Excellent packaging by Kiddicare See it https://twitter.com/alexdover/status/324554048437092352 22 Simple & imaginative!
  • 24. There are 5 million ‘zero TV’ homes in the US 24 You now don’t need a TV to watch TV. The rise of YouTube, Hulu and Netflix, plus streaming from companies like HBO (& piracy of course) mean that there are 5 million homes that don’t receive TV from cable, satellite or antennas Source: Data from Nielsen, reported by the AP, 7th April 2013 http://news.yahoo.com/broadcasters-worry-zero-tv-homes-154357101--finance.html
  • 25. You could go to prison for a year for sharing HBO Go passwords in the US 25 Shows like Game of Thrones are only available in the US on HBO and on HBO Go, the streaming service. However you need to be a subscriber to stream – illegal password use has potentially severe penalties Source: Newsforage, June 2013 http://www.newsforage.com/2013/06/you-could-go-to-jail-for-year-for.html
  • 26. Philips partners with online automation service IFTTT 26 Owners of Philips’ hue lighting can use the service IFTTT to connect their lighting to the web and their social services – for example: If it begins to rain then change the light colours to blue If I’m tagged in a photo on Facebook then blink the lights to let me know See it: https://ifttt.com/hue
  • 27. Coca Cola – Small World Machines 27 Coca Cola put video chat links into vending machines to take their ‘Happiness Machines’ campaign one step further See it: http://youtu.be/ts_4vOUDImE
  • 28. Burberry Kisses 28 An integration with Google lets people press their lips to their mobile screen to send a kiss to a friend via email or Google+ Send one http://kisses.burberry.com/
  • 30. Facebook has more than one million advertisers Facebook has also been very successful in targeting small and local business advertising, and is going a long way to emulating the success of Google (Google reported 1m advertisers in 2007 in a 2009 SEC filing) Source: A Note from Facebook, 18th June 2013 http://newsroom.fb.com/News/639/One-Million-Thank-Yous 30
  • 31. Why people Like brands on Facebook People don’t just like brands to get free stuff – they like them because they genuinely like them (although many do so also to get coupons and other benefits) Source: Data from Syncapse, reported by Mashable, 26th June 2013 http://mashable.com/2013/06/26/why-facebook-fans/ 31
  • 32. 50% of the reach of a Facebook post happens within 30 minutes Facebook users post a lot, so stories get buried quickly Source: SocialBakers, 8th May 2013 http://www.socialbakers.com/blog/1662-facebook-real-time-marketing-50-post-reach-happens-in-30min 32
  • 33. Target teamed up with Facebook for a retail voucher scheme An interesting ‘bricks & mortar’ voucher example: Target’s CartWheel gives Facebook users special offers in store, either through printed vouchers or on their mobiles. When a purchase is made, news of the special offer appears in their newsfeed More information: http://adage.com/article/digital/target-teams-facebook-deals-share/241341/?ttl=1368571377 33
  • 34. Isobar’s SeeitShopit integration with Facebook Isobar’s See It, Shop It lets brands deliver an interactive shopping experience directly through a Facebook app, on desktop, tablet and mobile. It’s already being used by brands like Sony and Littlewoods, and gives better engagement rates than standard Facebook ads See more: http://www.isobar.com/en/seeitshopit 34
  • 35. 5 million Instagram videos were uploaded in 1st 24 hours Instagram introduced videos on 20th June, and within 24 hours 5 million had been uploaded from the 130m strong user base, including ones by Justin Bieber, Jamie Oliver, Nike and Burberry Source: Mobile&Apps, 22nd June 2013 http://www.mobilenapps.com/articles/8939/20130622/instagram-video-witnesses-5-million-uploads-24-hours-availability.htm 35
  • 36. Twitter introduces TV-based targeting Brands in the US can now target Twitter users who watched the shows that their ads aired within, meaning that they can target people with further messages, for example videos or related offers See more: http://advertising.twitter.com/2013/05/Amplify-TV-commercials-on-Twitter-Premiering-TV-ad-targeting.html 36
  • 37. …& tests behavioural targeting Twitter is also experimenting with targeting based on browsing history: sites people have visited, and ads they have seen elsewhere Both show Twitter aiming for a share of existing budgets, not new budgets Source: Blog post by Twitter, 3rd July 2013 https://blog.twitter.com/2013/experimenting-with-new-ways-to-tailor-ads 37
  • 38. 38
  • 39. Bus routes were re-drawn in Africa after analysis of mobile data IBM researchers analysed mobile data in Abidjan, Ivory Coast’s biggest city, to work out most efficient routes, and found that they could reduce journey times by 10% if bus routes were altered Source: BBC News, 1st May 2013 http://www.bbc.co.uk/news/technology-22357748 39
  • 40. Tweets influence car buyers UK Twitter users who are exposed to car brand tweets are more than twice as likely to do activities like visit brand sites or arrange test drives than all internet users Source: Research by Twitter and Compete, reported by Twitter, 15th May 2013 http://advertising.twitter.com/2013/05/New-UK-study-Tweets-influence-brand-consideration-and-offline-actions-by-prospective-car-buyers.html 40
  • 41. People who apply for jobs using Chrome make better employees Research conducted by Evolv says that people who use browsers not pre-installed on their PCs are more likely to perform better and change jobs less often Source: The Economist, 6th April 2013 http://www.economist.com/news/business/21575820-how-software-helps-firms-hire-workers-more-efficiently-robot-recruiters 41