Corporate culture of Nike
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Nike's mission is to bring inspiration and innovation to every athlete in the world. They foster a culture of invention and create products to solve problems for current and future athletes. Nike's leadership style is characterized by team management which leads to trust and respect among employees. This creates a strong corporate culture with loyal and motivated employees, which is responsible for Nike's excellence and progress.
Corporate culture of Nike
- 2. COMPANY PROFILE “NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation.”
- 3. MISSION “BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD” *IF YOU HAVE A BODY, YOU ARE AN ATHLETE.
- 4. LEADERSHIP STYLE Nike’s top management’s leadership style can be characterized by the team management approach. This style of leadership leads to relationships of trust and respect
- 5. Nike has created a corporate culture rich with employee loyalty and team spirit. The Inside Culture Of Nike. RED ‘SWOOSHES’ CAMPUS PLAYERS COACHES
- 6. NIKE ASKS ITS PLAYERS TO WORK BY TWO PRINCIPALS ABOVE ALL OTHERS. HONESTY FIRST, AND COMPETITION SECOND. COMPETE WITH YOURSELF NOT YOUR COLLEAGUES.
- 7. THE STRONG CULTURE OF NIKE CREATES A STRONG SENSE OF PURPOSE AND MOTIVATION AMONG THE EMPLOYEES WHICH IS RESPONSIBLE FOR ITS EXCELLENCE AND PROGRESS