Objectives of advertising
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Enter new markets,Promotion of new products Creation of Demand Confirm imagery Change habits Break the ice Build ambience Generate sales lead Build awareness Reminder Sustain Preference Intensify Usage
Objectives of advertising
- 2. Objectives of advertising Promotion of new products Creation of Demand Confirm imagery Change habits Break the ice Build ambience Generate sales lead Build awareness Reminder Sustain Preference Intensify Usage Enter new markets Develop brand equity
- 4. Advertising: Role in Marketing
- 5. Advertising: Role in Marketing Corporate image Build confidence Create identity Publicize the strength
- 6. Advertising: Role in Marketing Corporate image
- 7. Advertising: Role in Marketing Corporate image
- 8. Advertising: Role in Marketing Corporate image
- 9. Advertising: Role in Marketing Corporate image
- 10. Advertising: Role in Marketing Corporate image
- 11. Advertising: Role in Marketing Corporate image
- 12. Advertising: Role in Marketing Corporate image
- 13. Advertising: Role in Marketing Face Competition Fight with current, potential and emerging competitors Making the market more competitive and offer the benefits to the customers
- 14. Advertising: Role in Marketing Create Awareness Recognizing need Determining quantities and features of the product Making the product popular
- 15. Create Awareness
- 16. Create Awareness
- 17. Create Awareness
- 18. Create Awareness
- 19. Create Awareness
- 20. Create Awareness
- 21. Create Awareness
- 22. Create Awareness
- 23. Create Awareness
- 24. Create Awareness
- 25. Create Awareness
- 26. Create Awareness
- 27. Create Awareness
- 28. Create Awareness
- 29. Create Awareness
- 30. Create Awareness
- 31. Create Awareness
- 32. Create Awareness
- 33. Create Awareness
- 34. Create Awareness
- 35. Create Awareness
- 36. Create Awareness
- 37. Create Awareness
- 38. Create Awareness
- 39. Create Awareness
- 40. Create Awareness
- 41. Create Awareness
- 42. Create Awareness
- 43. Create Awareness
- 44. Advertising: Role in Marketing Cost effective Considered as cost effective promotional tool as compared to other promotional tools
- 45. Cost Effective
- 46. Cost Effective
- 47. Cost Effective
- 48. Cost Effective
- 49. Cost Effective
- 50. Cost Effective
- 51. Advertising: Role in Marketing Distribution Support channel members Assist Distribution Efforts Making awareness at each point of distribution
- 52. Distribution
- 53. Distribution
- 54. Advertising: Role in Marketing Promotion Promoting the products Making the products user friendly
- 55. Promotion
- 56. Promotion
- 57. Promotion
- 58. Advertising: Role in Marketing Product Giving information about product Explaining the product features Making the customers understand various usage of the product
- 64. Advertising: Role in Marketing Quality Assurance Giving information about product quality Avoiding deceptive ads Avoiding to attract buyers due to false advertising
- 65. Productquality
- 66. ProductQuality
- 67. Advertising: Role in Marketing Pricing of the product Awareness about product pricing Making then understand that it is the right price Information about price changes
- 68. Product Pricing
- 69. Product Pricing
- 70. Product Pricing
- 71. Advertising: Role in Marketing Product differentiation Distinguish the product from other products
- 78. Advertising: Role in Marketing Achieving economies of scale Solving seasonal fluctuations Message reaches at much lower cost
- 79. Advertising: Role in Marketing Creation of Good Will
- 81. THANK YOU!