Octalysis: The Strategy Dashboard (Gamification)
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The document outlines the Strategy Dashboard, which contains 6 sections for defining key elements of a gamified campaign: 1) Business Metrics, 2) Users, 3) Desired Actions, 4) Feedback, 5) Incentives, and 6) Embedded Tracks. The Strategy Dashboard is meant to be a living reference that is constantly referred back to and modified throughout the Octalysis Design Campaign. It provides the minimum viable information needed to design a fully gamified campaign and get results.
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Octalysis: The Strategy Dashboard (Gamification)
- 2. Strategy Dashboard 1. Define: Business Metrics - Game Objective! 2.Define: Users - Players! 3.Define: Desired Actions - Win-State! 4.Define: User Stats - Feedback ! 5.Define: Incentives - Drives
- 3. Strategy Dashboard BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS FEEDBACK STATS PROGRESS EMBEDDED TRACKS INCENTIVES
- 4. Strategy Dashboard 1. The minimum viable information to design a fully gamified campaign! 2.The Strategy Dashboard is meant to be a living reference! 3.In an Octalysis Design Campaign, you will constantly refer back to the Strategy Dashboard! 4.In an Octalysis Design Campaign, you will constantly modify the Strategy Dashboard
- 6. BUSINESS METRICS END RESULTS OF WHAT YOU WANT TO IMPROVE
- 7. Should be Quantifiable (A/B Test, Benchmark Success, etc.)
- 8. BUSINESS METRICS Needs to be in the Order of Priority (Critical!)
- 17. Business Metrics become the Game Objective
- 18. Write down your Business Metrics in the right priority
- 20. DEFINE USERS
- 21. Personas
- 22. What Motivates Them 2GTHGEV)NQUU[2KPM 5VWPPKPI(QNFU $CNCPEGF4KDDQP What Women See What Men See
- 24. Core Drives That Motivate them (2,3,3)
- 25. Anti-Core Drives
- 26. Write down your Targeted User Types and their create an Octalysis Chart
- 27. PROCESS BUSINESS METRICS PLAYER
- 28. PROCESS BUSINESS METRICS PLAYER ?
- 31. No Step is Too Trivial
- 33. Write down a list of all your Desired Actions in Chronological Order
- 34. PROCESS BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS
- 35. DEFINE Feedback Mechanics 1. WHAT USERS USE TO KEEP TRACK OF THEIR PROGRESS TOWARDS WIN-STATE! 2.Examples: POINTS, LEVELS, STAGES, TROPHIES, AVATARS! 3.SHOULD REEMPHASIZE ON THE CORE DRIVES
- 38. Write down a list of Feedback Mechanics that you can interact with your users with
- 39. PROCESS BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS FEEDBACK MECHANICS PROGRESS TRACKS
- 40. DEFINE INCENTIVES 1. Within your power, if you could give users everything they want, what would it be?! 2.“Within your power” is important to define! 3. Rewards, 8 Core Drives, or SAPS! 4.Strategically place them in different Win- States
- 41. SAPS (Zichermann) 1.Status! 2.Access! 3.Power! 4.Stuff
- 42. Best Reward: Boosters (CD3)
- 43. Best Reward: Boosters (CD3)
- 44. Reward Context 1. Fixed-Action Rewards: Earned Lunch! 2.Random Rewards: Mystery Box! 3.Sudden Rewards: Easter Egg! 4.Rolling Rewards: Lottery! 5.Social Treasure: Gifting! 6.Prize Pacing: Collection Set
- 45. Strategy Dashboard BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS FEEDBACK STATS PROGRESS EMBEDDED TRACKS INCENTIVES
- 46. Level 2 Octalysis Implementation
- 47. Octalysis Certificate of Completion ! For the excellent understanding and application of Gamification Core Drives and Motivation ! Average Joey ! is awarded this certificate in honor of achieving ! THE OCTALYSIS FRAMEWORK - LEVEL ONE ! standards and conditions for mastery Yu-kai Chou
- 48. Thank You. Truly. Octalysis.com @yukaichou yukai@yukaichou.com