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BEYOND
OPENNESS
SIMONE CICERO
@meedabyte
BARCELONA
July 1° 2014
ME
SIMONE CICERO
@meedabyte
@MEEDABYTE #BEYONDOPENNES
CONNECTOR, FELLOW
CO-CHAIR
PLATFORM STRATEGY
more…
@MEEDABYTE #BEYONDOPENNES
WHAT IS
OPEN?
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STALLMAN
Free
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Open
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“Open Source is a
development
methodology.
Free Software is a social
movement”
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digital
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A Bigger
trend
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Common
Languages
and
Frameworks?
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“3-D printed a working
loudspeaker, seamlessly
integrating the plastic,
conductive and
magnetic parts, and
ready for use almost as
soon as it comes out of
the printer.”
Cornell University in December 2013
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Bits = Atoms?
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Bits = Atoms?
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RESOURCES
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resources
outcomes
production
processes
externalities
materials
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ACCESS to
MEANS
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x2/18M
350globally
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CAPITAL
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1 BILLION
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THE
DEBATE
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Intellectual
Property
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Copyleft
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You Can/Can’t do
How To do it
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[Open Source] movements rely on IP-
based approach due to fears that,
without IP rights and such conditions,
a tragedy of the commons would
ensue…
“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013
@MEEDABYTE #BEYONDOPENNES
IP-based approach […] prevents the
movements from reaching their full
potential […] by causing significant
transaction costs without offsetting
benefits, resulting in a tragedy of the
anti-commons.
“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013
@MEEDABYTE #BEYONDOPENNES
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One Big Debate:
Commercial
vs
NON-Commercial
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Licenses don’t work
with tangible products
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PATENTS
COPYRIGHT
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Definition
what can be called #OSHW
according to OSHWA
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1. Documentation
2. Scope
3. Necessary Software
4. Derived Works
5. Free redistribution
6. Attribution
7. No Discrimination
Against Persons or
Groups
8. No Discrimination
Against Fields of
Endeavor
9. Distribution of License
10. License Must Not Be
Specific to a Product
11. License Must Not
Restrict Other Hardware
or Software
12. License Must Be
Technology-Neutral
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>1000 words
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+Best Practices
“things you can do to encourage the development of a
vibrant community of people who use and improve your
open-source hardware project”
@MEEDABYTE #BEYONDOPENNES
A parallel
debate:
Exploitation
& Fairness
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Illustration: Michel Bauwens@MEEDABYTE #BEYONDOPENNES
EXPLOITATIVE
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EXPLOITATIVE
CopyFARLeft
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MARKET
CREATORS
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Commoners
Cooperatives
Nonprofits
MARKET
CREATORS
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The Point:
Should corporates
have access to
The Commons?
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Why to prevent
access to non-rival
goods (knowledge)?
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Production
Ownership
Governance
Peer
MARKET
CREATORS
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The “open”
economy will be
better than the
*closed*
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Brand
Marketplace
Infrastructure
Shared
Distributed
MARKET
CREATORS
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Brand
Marketplace
Infrastructure
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“Am I open?”
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does it really
matter?
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IN THE BACKGROUND:
DIGITAL DYNAMICS
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Democratization
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Componentization
* breaking down into cost competitive and interchangeable pieces.
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“Software
is eating
the world”
Marc Andreessen @MEEDABYTE #BEYONDOPENNES
Illustration: Simon Wardley – blog.gardeviance.org
Increasing
competition
in demand
and supply
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Pioneers
Poorly understood
markets, gaps to define,
constantly undergoing
changing dynamics, small
numbers. Want to create
the future.
Startups
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Settlers
Increasing demand, growing
market opportunities,
mature products, growing
revenues.
Platforms
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Town Planners
Standardized demands,
growing competition.
Essential cost of doing
Business.
Self disruptions while
optimize for operations.
Ecosystems
& Industrialization
Illustration: Simon Wardley – blog.gardeviance.org@MEEDABYTE #BEYONDOPENNES
The ILC Cycle
Illustration: Simon Wardley – blog.gardeviance.org
Innovate
Leverage
Commoditize
(repeat)
@MEEDABYTE #BEYONDOPENNES
It takes all the
running you can
do
Red Queen Effect
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It takes all the
running you can
do, to keep in the
same place
Red Queen Effect
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The
LEGOfication
of everything
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complexity
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questions
answers
Singularity
(credits @davidorban)
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Are we
LE fying
humans?
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“…all of these amazing
digital technologies
are coming together
to create a world of
mounting performance
pressure.”
John Hagel @MEEDABYTE #BEYONDOPENNES
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@meedabyte @OuiShare
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OPEN AS IN
BUSINESS
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Corporate business
knows how to use
*open*
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ARA
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• IP cross-licensing
• No forks and
derivatives
• Store and manage
users private data
• Google can
unilaterally alter the
terms
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Your
business
Enablers of
your
business
REVENUES
PRICE
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Your
business
Enablers of
your
business
REVENUES
PRICE
@MEEDABYTE #BEYONDOPENNES
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Enabling Technology
For the Electric Age
Electric
Engines &
Vehicles
REVENUES
PRICE
@MEEDABYTE #BEYONDOPENNES
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3D Design
Software
And systems
Accurate
& Cheap
Printers
REVENUES
PRICE
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Integrated
Digital Health
Services
Data gatering
Technology and
platform
REVENUES
PRICE
@MEEDABYTE #BEYONDOPENNES
interfaces@MEEDABYTE #BEYONDOPENNES
• above the interface*:
higher value systems
(use case innovation)
• under the interface*:
process maturity, elastic
provisioning, measuring
(competition)
ValueChaininnovation
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*Open* Monopolies?
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THE MISSION WE
HAVE TODAY
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5600@MEEDABYTE #BEYONDOPENNES
Refuse the
Extinction
Perspective
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Avoid to run
exponentially
into collapse
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A TRULY OPEN
POST-BUSINESS?
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From
multi–sided
to multi
stakeholder
business@MEEDABYTE #BEYONDOPENNES
Value Proposition
Profit Chains
Production
Processes
Infrastructures
Ownership
Governance
From Products to Platforms
Monolithic to Participative
Zero Externalities
Connect Existing
Enabling and Distributed
Collaborative
@MEEDABYTE #BEYONDOPENNES
THE TOOLS
WE HAVE
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Culture
Hacking
@MEEDABYTE #BEYONDOPENNES
@MEEDABYTE #BEYONDOPENNES
Culture
Hacking
Design
Thinking
Platform
Design
Canvas
see:
meedabyte.com
@MEEDABYTE #BEYONDOPENNES
Ecocanvas: Nicola Cerantola – www.ecologing.es
@MEEDABYTE #BEYONDOPENNES
Culture
Hacking
Design
Thinking
Value
Driven
Enterprise
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A
C
D
B
@MEEDABYTE #BEYONDOPENNES
Culture
Hacking
Design
Thinking
Value
Driven
Enterprise
Open
Capital
@MEEDABYTE #BEYONDOPENNES
www.swarmcorp.com
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Take
Responsibility@MEEDABYTE #BEYONDOPENNES
@MEEDABYTE #BEYONDOPENNES
THANKSSpecial thanks to: Simon Wardley, Michel Bauwens, OuiShare, Open
Hardware Association, OSVehicle
SIMONE CICERO
@meedabyte
@MEEDABYTE #BEYONDOPENNES
PICTURE CREDITSCOVER SLIDE:
SanchTV http://goo.gl/73l1gh
Rennet Stowe http://goo.gl/evBW3V
Ed Yourdon http://goo.gl/D59XYl
Samuel M. Livingston http://goo.gl/JqSW59
USF Region 5 http://goo.gl/GF2Jle
College Degrees 360 http://goo.gl/XOvMDC
Brian Solis http://goo.gl/0zegSo
Segle http://goo.gl/O3BLLY
@MEEDABYTE #BEYONDOPENNES
ICONSTeam designed by Yair Cohen from the Noun Project
http://thenounproject.com/term/team/42812/
Document designed by Nate Eul from the Noun Project
http://thenounproject.com/term/document/5086/
Quadcopter designed by Nithin Davis Nanthikkara from the Noun Project
http://thenounproject.com/term/quadcopter/22061/
Car designed by Andrew Cameron from the Noun Project
http://thenounproject.com/term/car/1875/
Table designed by Joe Harrison from the Noun Project
http://thenounproject.com/term/table/16149/
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