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OKRs

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OKRs (Objectives and Key Results) is a goal-setting method used by companies like Intel and Google to help businesses achieve ambitious targets on a quarterly basis. Each quarter, every employee and team at Google sets OKRs which are specific, measurable goals and the key results needed to accomplish them. OKRs are then graded at the end of the quarter to evaluate progress and ensure goals are properly aligned across the organization. This process of setting impossible but achievable goals every 90 days through OKRs is credited as a critical factor in Google's success.

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@andrefaria OKR’s

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Businesses live and die by hitting their targets

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OKRs (objectives and key results) can help you business to achieve its targets!

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OKRs is a method developed by Intel and used by Google

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“Google sets impossible bodacious goals…and then achieves them. The engineering mindset of solving the impossible problem is part of the culture instilled in every group at Google. Tough engineering problems don’t have obvious answers. You need to invent the solution, not just optimize something that exists. Every quarter every group at Google sets goals, called OKRs, for the next 90 days. Most big companies set annual goals like improving or growing something by x%, and then measure performance once a year. At Google a year is like a decade. Annual goals aren’t good enough. Set quarterly goals, set them at impossible levels, and then figure out how to achieve them. Measure progress every quarter and reward outstanding achievement.” Don Dodge, http://dondodge.typepad.com/the_next_big_thing

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Each quarter, every Googler sets their objectives and key results (OKRs). Every team sets OKRs, every practice group, all the way up to company-level OKRs. And at the conclusion of each quarter, those OKRs are all graded (from 0 to 1.0), for the entire company to see. Anyone who scores too well is suspected of sandbagging; score too low and you’ll need to have good answers for why you didn’t deliver. It’s not overstating it to say that the OKR process is one of the critical components of Google’s success. http://startuplab.googleventures.com/workshops/objectives-and-key-results-2012-10-24

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The company, department, team set not just their objectives, but identify the key results for hitting those objectives.

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Goals are clear and measurable, and there is alignment

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Make sure everyone know what is important

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Focus Effort

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How to implement OKRs?

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Set your Objectives significant, communicate action and supported by the organization

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For each Objective Find Key Results (how you’re going to accomplish). A few SMART key points.

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OBJECTIVE Increase sales by 25% in the next quarter KEY RESULTS Hire 2 great new sales people Introduce new more effective sales collateral Increase conversion rate on visits to website by 10%

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OBJECTIVE Reduce the bug count of my software. KEY RESULTS Close all obsolete bugs. Triage all new bugs within 1 day. Assign an owner to every bug. Fix 3 bugs a week.

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References InThePlex:HowGoogleThinks,Works,andShapesOurLives http://www.comtor.org/wiki/index.php/ Getting_started_with_OKRs http://teamly.com/771-okr-objectives-and-key-results http://dondodge.typepad.com/the_next_big_thing/ 2010/01/how-google-sets-goals-and-measures-success.html http://startuplab.googleventures.com/workshops/ objectives-and-key-results-2012-10-24

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Thanks! @andrefaria http://blog.andrefaria.com/en

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