OKRs (Objectives and Key Results) is a goal-setting method used by companies like Intel and Google to help businesses achieve ambitious targets on a quarterly basis. Each quarter, every employee and team at Google sets OKRs which are specific, measurable goals and the key results needed to accomplish them. OKRs are then graded at the end of the quarter to evaluate progress and ensure goals are properly aligned across the organization. This process of setting impossible but achievable goals every 90 days through OKRs is credited as a critical factor in Google's success.
4. OKRs is a method developed by
Intel and used by Google
5. “Google sets impossible bodacious goals…and then achieves
them. The engineering mindset of solving the impossible problem
is part of the culture instilled in every group at Google. Tough
engineering problems don’t have obvious answers. You need to
invent the solution, not just optimize something that exists. Every
quarter every group at Google sets goals, called OKRs, for the
next 90 days. Most big companies set annual goals like improving
or growing something by x%, and then measure performance once
a year. At Google a year is like a decade. Annual goals aren’t good
enough. Set quarterly goals, set them at impossible levels, and
then figure out how to achieve them. Measure progress every
quarter and reward outstanding achievement.”
Don Dodge,
http://dondodge.typepad.com/the_next_big_thing
6. Each quarter, every Googler sets their objectives and key results
(OKRs). Every team sets OKRs, every practice group, all the way up
to company-level OKRs. And at the conclusion of each quarter,
those OKRs are all graded (from 0 to 1.0), for the entire company
to see. Anyone who scores too well is suspected of sandbagging;
score too low and you’ll need to have good answers for why you
didn’t deliver. It’s not overstating it to say that the OKR process is
one of the critical components of Google’s success.
http://startuplab.googleventures.com/workshops/objectives-and-key-results-2012-10-24
7. The company, department, team
set not just their objectives, but
identify the key results for hitting
those objectives.
13. For each Objective
Find Key Results
(how you’re going to accomplish).
A few SMART
key points.
14. OBJECTIVE
Increase sales by 25% in the next quarter
KEY RESULTS
Hire 2 great new sales people
Introduce new more effective sales collateral
Increase conversion rate
on visits to website by 10%
15. OBJECTIVE
Reduce the bug count of my
software.
KEY RESULTS
Close all obsolete bugs.
Triage all new bugs within 1 day.
Assign an owner to every bug.
Fix 3 bugs a week.