OMG Agency | Interactive Advertising
- 1. University of Minnesota | 02/16/12
- 2. Chad Olsen Grant Spanier Founder Creative Director About
- 3. • THE STORY • MOBILE • VALUE • EXPERIENCE • SOCIAL • PROCESS • WORK Agenda
- 4. THE STORY.
- 5. The Story
- 6. The Story
- 7. The Story
- 8. The Story
- 10. Do you have one of these? Smartphone Xfinity Apple TV Hulu Xbox 360 Netflix PS3 PC Wii Laptop iPod or MP3 Tablet
- 11. YES. you do.
- 12. Mobile helps blend real-world and digital applications. Mobile
- 13. The best camera is the one that’s with you. -Chase Jarvis- Mobile
- 14. NFC: Near Field Communication 2014: Mobile will be the top way to go online Soon-to-come with Mobile
- 15. TV IS GOING MOBILE. Mobile
- 16. 86% PERCENT OF MOBILE INTERNET USERS THAT SURF THE INTERNET WHILE WATCHING TV Source: Nielsen Mobile
- 18. Mobile
- 19. Mobile
- 20. Mobile
- 21. Mobile
- 22. OLD SPICE CASE STUDY (watch video)
- 23. VALUE
- 24. Commodities Goods Services Experiences Extract – economic value Supply – business imperative Sell – marketing value Ship to market – consumer sensibility Value
- 25. BEANS $0.03 Value
- 26. Commodities Goods Services Experiences Make – economic value Control costs – business imperative Differentiate – marketing value Lower price – consumer sensibility Value
- 27. CAN $0.15 Value
- 28. Commodities Goods Services Experiences Deliver – economic value Improve – business imperative Immediate Availability – marketing value Quality – consumer sensibility Value
- 29. CUP $0.75 Value
- 30. Commodities Goods Services Experiences Stage – economic value Render Offering – business imperative Engagement/Preference – marketing value Authenticity – consumer sensibility Value
- 31. LATTE $4.00 Value
- 32. WHY?
- 33. EXPERIENCE
- 36. INTERACTIVE IS CHANGING BEHAVIOR.
- 37. HOW?
- 38. FUN.
- 39. FUN. Enjoyment, amusement, or lighthearted pleasure.
- 40. FUN THEORY VIDEO. (watch video)
- 41. SO, LET’S TALK SOCIAL.
- 42. 4 BILLION SHARES ON FACEBOOK LET’S SO, EVERYDAY. SOCIAL. TALK Source: Mashable
- 43. 381, 576, 305 NUMBER OF FOURSQUARE SO, LET’S CHECK-INS SOCIAL. TALK 2010 Source: Mashable
- 44. WE ALL KNOW SOCIAL. LET’S SO, WE ARE TALK SOCIAL. DIGITAL NATIVES.
- 45. OUR PROCESS
- 46. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 47. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 48. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 49. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 50. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 52. Florence Court | Social Graf Optical | Fashion Show Lila & Claudines | Social, Video, Web, Photography Yukari Spa | Social, Video, Web, Photography Heartbreakers | Social, Video, Web, Photography, Event Planning ByME | App SmartenUP Expo | Branding, Social, Event Planning, Video The Restful Jaw Company | Video Our Work
- 53. Heartbreakers
- 54. Heartbreakers
- 55. Yukari Spa
- 56. ByME
- 57. Connect to Me
- 58. smartenUP
- 59. smartenUP VIDEO (watch video)
- 60. WE CREATE EXPERIENCES. OMG. LOL.
- 61. QUESTIONS?
- 62. chad@omgagency.com @chadolsen grant@omgagency.com @grantspanier omgagency.com @omgagency